Sandbox: Tech & Trends

Sandbox: Tech & Trends

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Cover image for Tis the Season to Get Interactive: How Brands Can Turn Holidays Into Experiences

Tis the Season to Get Interactive: How Brands Can Turn ...

October 7, 2026

Cover image for Early Look: We Put XREAL AURA to Work. Here’s What We Found.

Early Look: We Put XREAL AURA to Work. Here’s What We F...

October 6, 2026

Projection Mapping 101: Transforming Spaces into Immers...

September 25, 2026

Cover image for How Alli K Is Using VR to Bring Her Murals to Life

How Alli K Is Using VR to Bring Her Murals to Life

September 15, 2026

Cover image for How to Measure an AI Mirror Activation: From Attention to Action

How to Measure an AI Mirror Activation: From Attention ...

September 9, 2026

Not All AI Mirrors Are the Same: A Brand Marketer’s Gui...

August 20, 2026

Cover image for AR in Sports: The Immersive Plays That Turn Fans Into Participants

AR in Sports: The Immersive Plays That Turn Fans Into P...

July 14, 2026

Cover image for What Chip Is Really Teaching Me About Creative Work

What Chip Is Really Teaching Me About Creative Work

May 26, 2026

Cover image for The Groove Jones GrooveTalk Podcast | Episode 8: The Future of Immersive Filmmaking

The Groove Jones GrooveTalk Podcast | Episode 8: The Fu...

April 27, 2026

Cover image for Gaussian Splats Are Changing How Brands Capture and Share the Real World

Gaussian Splats Are Changing How Brands Capture and Sha...

April 22, 2026

Cover image for Insider Advice – The 2026 Virtual Reality and Spatial Computing Paradigm

Insider Advice – The 2026 Virtual Reality and Spatial C...

April 14, 2026

Cover image for Mobile Tours: Bringing Interactive Experiences Directly to the Next Generation

Mobile Tours: Bringing Interactive Experiences Directly...

March 17, 2026

Cover image for GrooveTech Platform Share Space – Our Co-Location Roomscale VR Tech stack for Multiuser Experiential Experiences and Training

GrooveTech Platform Share Space – Our Co-Location Rooms...

February 16, 2026

Cover image for Magic Mirrors Are Redefining Live Engagement and Retail

Magic Mirrors Are Redefining Live Engagement and Retail

February 13, 2026

Cover image for The Groove Jones GrooveTalk Podcast | Episode 7: Strapping a Blackmagic URSA Cine to a Race Car

The Groove Jones GrooveTalk Podcast | Episode 7: Strapp...

January 27, 2026

Cover image for Max Stallone Blackmagic Immersive NASA Texas Toy Run Racing Video

Max Stallone Blackmagic Immersive NASA Texas Toy Run Ra...

January 19, 2026

Cover image for Tech Trends from CES 2026 and Ideas for Experiential Activations

Tech Trends from CES 2026 and Ideas for Experiential Ac...

January 7, 2026

Cover image for The Groove Jones GrooveTalk Podcast | Episode 6 Animation, AI, and a Demonic Sewer Rat

The Groove Jones GrooveTalk Podcast | Episode 6 Animati...

December 18, 2025

Cover image for The Groove Jones GrooveTalk Podcast | Episode 5: Vibe Checks, VR Magic, and Women in Tech

The Groove Jones GrooveTalk Podcast | Episode 5: Vibe C...

November 15, 2025

Cover image for Inside the Major League Pickleball Moneyball Match: How Groove Jones Filmed Pickleball in Immersive Video for Apple Vision Pro

Inside the Major League Pickleball Moneyball Match: How...

November 10, 2025

Cover image for The Groove Jones GrooveTalk Podcast | Episode 4: Jedi Names and Kraken Battles

The Groove Jones GrooveTalk Podcast | Episode 4: Jedi N...

October 17, 2025

Cover image for Seeing is Selling: How 3D Visualization Transforms E-Commerce and Purchase Intent

Seeing is Selling: How 3D Visualization Transforms E-Co...

September 8, 2025

Cover image for The Groove Jones GrooveTalk Podcast | Episode 3: 10 Years of Groove Jones

The Groove Jones GrooveTalk Podcast | Episode 3: 10 Yea...

September 3, 2025

Cover image for Your Body as Controller: The Evolution from Kinect to Today’s AI-Powered Computer Vision Experiences

Your Body as Controller: The Evolution from Kinect to T...

August 25, 2025

Cover image for The Groove Jones GrooveTalk Podcast | Episode 2: Sound Design, Skeleton Monkeys, and the P Channel

The Groove Jones GrooveTalk Podcast | Episode 2: Sound ...

August 16, 2025

Cover image for Control Apple Vision Pro Demos at Scale with the AVP Orchestrator App

Control Apple Vision Pro Demos at Scale with the AVP Or...

July 31, 2025

Cover image for Moonvalley: Ethical AI Goes Mainstream

Moonvalley: Ethical AI Goes Mainstream

July 28, 2025

Cover image for The Groove Jones GrooveTalk Podcast | Episode 1: Hello World

The Groove Jones GrooveTalk Podcast | Episode 1: Hello ...

July 19, 2025

Cover image for Exploring Google’s Veo 3 for GenAI Videos

Exploring Google’s Veo 3 for GenAI Videos

June 9, 2025

The Power of Leaderboards in Experiential Marketing: Wh...

May 24, 2025

Cover image for AR vs. VR in Experiential Marketing: What Marketers Need to Know

AR vs. VR in Experiential Marketing: What Marketers Nee...

May 12, 2025

Cover image for Groove Jones is one of the First Studios to Invest in the Blackmagic URSA Cine Immersive Camera System for Vision Pro Content Productions

Groove Jones is one of the First Studios to Invest in t...

April 22, 2025

Cover image for The Evolution and Impact of AI Voice Technology for Marketing and Experiential

The Evolution and Impact of AI Voice Technology for Mar...

February 19, 2025

Cover image for What is GenVFX: How Groove Jones is Transforming VFX with AI and Machine Learning

What is GenVFX: How Groove Jones is Transforming VFX wi...

January 3, 2025

Cover image for Faux OOH Advertising – How CGI Videos and Social are Redefining OOH

Faux OOH Advertising – How CGI Videos and Social are Re...

November 17, 2024

Cover image for Meta’s Spark AR Shutdown – What’s Next For Engaging With Audiences on Facebook and Instagram

Meta’s Spark AR Shutdown – What’s Next For Engaging Wit...

August 28, 2024

Cover image for AI and Creative Business – A Guide to AI in Advertising and Marketing

AI and Creative Business – A Guide to AI in Advertising...

August 4, 2024

Cover image for Future Opportunities for Fan Engagement and Marketing with Microsoft’s VASA-1

Future Opportunities for Fan Engagement and Marketing w...

April 21, 2024

Cover image for Experiential Marketing and Customer Engagement with Apple Vision Pro

Experiential Marketing and Customer Engagement with App...

January 14, 2024

Cover image for Apple Vision Pro and Spatial Video: A New Dimension in Immersive Media

Apple Vision Pro and Spatial Video: A New Dimension in ...

December 22, 2023

Cover image for A Beginner’s Guide to the Apple Vision Pro

A Beginner’s Guide to the Apple Vision Pro

November 24, 2023

Engaging Customers with AR Scavenger Hunts (Treasure Hu...

November 19, 2023

Cover image for Leveraging AI-Powered Generative Art for Marketing and Fan Engagement

Leveraging AI-Powered Generative Art for Marketing and ...

November 4, 2023

Cover image for A Comparative Analysis of OOH Billboard Advertising and AR-Powered Media

A Comparative Analysis of OOH Billboard Advertising and...

September 9, 2023

Cover image for 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

3D Billboards 101 – Anamorphic and Forced Perspective O...

August 11, 2023

Cover image for Holograms 101 and Their Use in Today’s Marketing

Holograms 101 and Their Use in Today’s Marketing

August 4, 2023

Cover image for Prompts for Generative AI (Artificial Intelligence) Art – Midjourney, DALL-E, and Stable Diffusion

Prompts for Generative AI (Artificial Intelligence) Art...

May 5, 2023

Cover image for The Metaverse – How Science Fiction Drives Technology

The Metaverse – How Science Fiction Drives Technology

July 9, 2022

Cover image for What is WebGL and Why is it a Game Changer for Marketers

What is WebGL and Why is it a Game Changer for Marketer...

February 24, 2022

Cover image for Using Generative AI (Artificial Intelligence) Art – Midjourney, DALL-E, and Stable Diffusion

Using Generative AI (Artificial Intelligence) Art – Mid...

November 10, 2020

Cover image for Oculus Quest 1 Compared to Oculus Quest 2 Resolution Comparison Graphic

Oculus Quest 1 Compared to Oculus Quest 2 Resolution Co...

September 22, 2020

Cover image for Zappar’s 2020 Guide to WebAR – Features Groove Jones

Zappar’s 2020 Guide to WebAR – Features Groove Jones

August 19, 2020

Cover image for How to Add AR Content to You Online Presentations and Video Conferences

How to Add AR Content to You Online Presentations and V...

July 28, 2020

Cover image for VR Training with a Remote Workforce

VR Training with a Remote Workforce

April 14, 2020

Cover image for Social App AR 101 – An Insider’s Guide to Augmented Reality Using Social Apps

Social App AR 101 – An Insider’s Guide to Augmented Rea...

March 31, 2020

Cover image for Creating Photorealistic Wallpapers & Upholstery in UE4 for AR and VR Clients

Creating Photorealistic Wallpapers & Upholstery in UE4 ...

May 22, 2018

Cover image for Shopping Aisle of the Future – AR Portal

Shopping Aisle of the Future – AR Portal

January 20, 2018

Cover image for Infographic – 2018 Guide to Apple’s ARKit and Google’s ARCore Devices

Infographic – 2018 Guide to Apple’s ARKit and Google’s ...

January 3, 2018

Cover image for Infographic – Apple Device ARKit Compatibility

Infographic – Apple Device ARKit Compatibility

December 15, 2017

Cover image for Nokia OZO and the InstaPro 360 Comparison Side by Side Comparison

Nokia OZO and the InstaPro 360 Comparison Side by Side ...

November 1, 2017

Cover image for AR Wayfinding Use Case with American Airlines

AR Wayfinding Use Case with American Airlines

October 16, 2017

Cover image for AR and VR – Portal Experience

AR and VR – Portal Experience

October 1, 2017

Cover image for Standalone Tower Viewer for VR

Standalone Tower Viewer for VR

July 23, 2017

Cover image for Groove Jones included in Google Top 10 360º Video Campaigns

Groove Jones included in Google Top 10 360º Video Campa...

June 27, 2016

Cover image for Infographic: Consumer Journey in VR

Infographic: Consumer Journey in VR

December 1, 2015

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