Honored to be recognized by @clioawards for our Motivotter campaign with Baylor Scott & White Health and the Dallas Stars! 🏒✨ Huge shoutout to Launch Agency for trusting us to bring their vision to life! 🚀
We are thrilled to be shortlisted in two categories: Social Media Influencer and AR. Check out our case study at the link below and dive into the immersive AR experience launched on TikTok, Instagram, and Facebook!
#MeetTheGroovers - This week we’re spotlighting our amazing UX/UI Designer, Bipassana Shrestha, who’s been with GJ for 3 years!
Bip brings her unique blend of creativity and user-centric design to the GJ team. Her passion lies in crafting seamless and visually captivating digital experiences while also prioritizing usability and accessibility.
Prior to Groove Jones, Bip illustrated and designed board games for Goliath and Pressman Games where she designed for clients like Nickelodeon, Cartoon Network, Paddington and many more.
Her favorite project she’s worked on was Medtronic where she and the team were able to create a larger-than-life, fully interactive gamified experience that demonstrated the potential of a computer aided polyp detection system powered by AI! Check out the case study: https://pulse.ly/60zx7a51tf
In her free time, Bip enjoys hiking in nature, playing with her dog friends, drawing, playing games on Switch and watching anime.
#MeetTheGroovers - This week we’re spotlighting our amazing Lead XR Recruiter, Emily Austin, who’s been with GJ for 7 years!
Emily brings her passion for the XR industry coupled with the desire to find the best talent to add to the GJ team. She has a 9 year old black lab, Stella, who also serves as Groove’s mascot. Prior to Groove Jones, Emily worked in Real Estate and studied Advertising at SMU.
Her favorite project she has seen come alive was for Royal Carribbean. During the pandemic, she sailed around Cyprus and Israel for 5 weeks to help install the Swashbuckler game on the ship. Also, in her earlier days at Groove Jones, she helped with many demos and events, her favorites being CES, SXSW, The Little League World Series and Dallas Startup Week.
In her free time, Emily enjoys working out in VR and loves a good book. She is passionate about learning, her favorite topics to nerd out on are emerging technology and sociology. ...
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating holograms—truly a sight to behold! 🌀👻
Advantage Unified Commerce came to Groove Jones to help them create an AI-powered experience for their client, Keebler®, as part of the Open for Magic campaign for Fudge Stripe Cookies 🍪
The result is a custom-branded AI Generative Art campaign that turns cookie fans into their own unique Keebler Elf!🧝♂️
The Keebler sELFie Studio represents a unique blend of fun and technology, leveraging customAI algorithms to transform customers into delightful Keebler elves. Users access the experience through a QR code printed on the Fudge Stripe Cookies packaging, leading them to the enchanting Open for Magic campaign website.
Soar above a canyon and collect points in this beautiful experience created by Groove Jones for the Perot Museum of Nature and Science!
Check out the case study and behind-the-scenes story of the making of the experience -link in bio.
“Tournament of Flight” is an interactive game that uses camera vision to track the guest’s body to give them control to pilot a Red-Tailed Hawk through a series of rings of a picturesque canyon valley. Groove Jones developed a sophisticated motion tracking system that allowed guests to interact with the simulator seamlessly via hands-free camera vision and markerless tracking 🦅
Exciting news, folks! 🎉 XR Today just released an article featuring the Top XR Providers for Advertising, and guess what? Groove Jones is the ONLY content studio to make the prestigious list! 🌟 They`re in the same league as Apple, Google, Meta, Microsoft, Unity, and HTC VIVE! 🚀
Curious to know more? Check out the full article here: https://pulse.ly/s3duj8vgq6
We`re thrilled to announce that our team has been awarded the Award of Distinction in the Billboard category at the 2023 Communicator Awards for our project with @spirithalloween, titled `Times Square Billboard`!🎉👻👏 Check out the case study: https://pulse.ly/k7f1xqu9a7
It was an incredible experience to see our work come to life on one of the most iconic billboards in the world.🌟 We`re grateful to have had the opportunity to collaborate with Spirit Halloween on this project and can`t wait to see what spooky and creative projects come our way next.👻🎃
Hello, Summer! Today, Groove Jones is giving a warm welcome to the official first day of everyone’s favorite season. 🎉✨ From immersive virtual experiences to mind-blowing augmented reality adventures, we`re ready to make this summer unforgettable. Join us as we dive into a world of endless possibilities, vibrant colors, and sunny vibes. 🌊🌞
Thrilled to announce that Groove Jones has won the Gold award at the 2023 Vega Awards for our incredible collaboration with Baylor Scott and White Health! 🏆
Introducing the `Your Goals Start Here` Dallas Stars AR Experience, a production that combined the power of augmented reality and health and wellness. This immersive social media campaign inspired individuals to kick-start their goals and prioritize their well-being.
A big thank you to Baylor Scott and White Health for their partnership and commitment to promoting health and fitness through innovative experiences.
Groove Jones had the exciting opportunity to work with Chuck E. Cheese again to update their mobile app Racing World, for their new collaboration with Hendrick Motorsports. Check out the case study: https://pulse.ly/693jxjz1mc
Get ready for an adrenaline-pumping update to Chuck E. Cheese Racing World! Chuck E. Cheese and Hendrick Motorsports join forces to bring the exciting sport of racing to kids and families! Introducing two new racers: Driver 5 and Driver 24, both formidable competitors ready to take on the Racing World. 🏎️
The game is available for both iOS and Android devices!
Virtual Reality Trade Simulators Prepare Tennessee Students to Enter Workforce. The article showcases our work with Be Pro Be Proud and how they are using VR simulations to solve a real need - more people are leaving the trades workforce than entering. Check it out - https://pulse.ly/ip4mbnfuw1
According to a study by Deloitte and The Manufacturing Institute, the National Association of Manufacturers, there is a skills gap that could result in 2.1 million unfilled jobs by 2030. BPBP is using VR and simulators to give students a powerful tool to see what jobs are available. More than 20,000 students are expected to visit and interact with the mobile workshop annually.
The VR programs are gamified - creating a fun, engaging, and challenging experience that draws the students in and connects with them.
In collaboration with @Toyota Marketing and the Applied Tech Research Lab (ATRL), we set out to revolutionize the launch of the 2023 Toyota Crown - creating the 2023 Toyota Crown WebGL Experience!
The response has been phenomenal! Over 3,000 U.S. dealer personnel (and 7,000 worldwide) have delved into this extraordinary digital experience, exploring every inch of the Crown, uncovering its engineering prowess, and marveling at its comfort and convenience features.
But that`s not all – the Crown site has clinched six incredible awards:
🥇 NYX Marcom Grand award 🥇 Vega Platinum award for best use of emerging technology 🥇 Vega Platinum award for automotive 🥇 Hermes Platinum award for interactive media website overall 🥇 Hermes Platinum award for interactive capabilities 🥇 Muse Platinum award for automotive website
ATRL’s principal engineer Dave Kleiner said: "We built the right thing, and we built it correctly." This achievement underscores the pivotal role of immersive technology in automotive retailing.
A massive shoutout to Toyota for entrusting us with this project, and we`re ecstatic to announce that we`re looking forward to more future collaborations!
We`ve been brewing up some spooktacular experiences for this Halloween season, and we`re thrilled to share the hauntingly good results! Check out our latest projects:
💥Spirit Halloween In-Store Hologram Displays - Step into a world of ghostly illusions with our in-store hologram displays for Spirit Halloween! 💥Modelo Celebrating Día de los Muertos World - Join us in celebrating Día de los Muertos in an immersive world brought to life for Modelo! 💥Pumpkin Nights and our XR Avatar Scanner - Get ready to groove with our XR Avatar Scanner at Pumpkin Nights, where you become part of the famous Thriller dance! 💥Times Square OOH Animated 3D Billboard for Spirit Halloween - Experience the chills with our anamorphic 3D billboard in Times Square for Spirit Halloween! 💥General Mills and Carmella Creeper - Dive into the spooky and musical world of Carmella Creeper, brought to you by General Mills!
Elevate your karaoke game with Lysol Air-Aoke! 🌬️🎶
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! 🦠
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. 📸💫
Our very own Dan Ferguson, Co-Founder of Groove Jones, is set to speak at the Metaverse Spectrum business conference and expo on Day 1 - December 6, 2023, at 3:00 PM ES! Join him as he shares insights on how brands are leveraging emerging technologies to engage consumers. Register now to catch Dan live: https://pulse.ly/sqzx2bu7a4 🚀
Dan will be joining speakers from industry giants Microsoft, Ernst & Young, NVidia, TikTok, and Decentraland. Get ready to explore immersive tech`s vast business opportunities.
Our Personalization Engine is an innovative turnkey platform we license to our clients to create generative art campaigns and programs. Learn more about our cutting-edge platform here: https://pulse.ly/lagrp0zrdt
So, what are the top 5 Reasons Generation Art is great for campaigns?
1. Personalized & Dynamic Content: AI-driven art tailors content to individual preferences, making it more relevant and engaging for each viewer.
2. Scalability: With AI, thousands of unique designs can be created quickly and cost-effectively, allowing customization without breaking the bank.
3. Novelty & Innovation: Generative art stands out compared to an AR facial effect, uniquely capturing the audience`s attention.
4. Cost-Effective: Brands can save on long-term design expenses by leveraging AI-generated content through platforms like our Personalization Engine™.
5. Pressworthy Innovation: Innovative campaigns using generative art and AI attract media attention, demonstrating a brand`s commitment to staying ahead of the curve.
#MeetTheGroovers - This week, we`re spotlighting our fabulous Animation Lead, Tiffany Sweet, whose been with GJ for 5 years! Tiffany brings positivity and hard work to the GJ team and loves bringing 3D characters and objects to life. Before Groove Jones, Tiffany worked at a newspaper, a library, and as a freelance animator.
One of her favorite projects she`s worked on (hard to pick) was Spirit Halloween where her and the team were able to make 3D animated videos including some of the Spirit mascots to be displayed in many stores across the country! The whole process and end result were great.
In her free time, Tiffany enjoys playing with her cat Tom and playing too much Rock Band.
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engine™ brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. 🚀🌟
🏆🌟 Honored to share that Groove Jones is bringing home a Gold, Silver, and two Bronze Summit Creative Awards out of 3900+ entries from 28 countries! 🌎🥇🥈🥉 Huge thanks to our incredible clients: Toyota Motor North America, Constellation Brands, and BI Worldwide! Article - https://pulse.ly/5q96sqbbxa
Check out the award-winning projects below:
🥇 GOLD - Client: @toyota Category: Microsite Case Study: https://pulse.ly/11hbbqpv4v
🥈 SILVER - Client: @constellationbrands Category: Interactive Media Case Study: https://pulse.ly/2unmhian6h
This week, we’re spotlighting one of our Production Coordinators, Zoey Hoggatt! Zoey has been with Groove Jones for 11 months and brings unique perspectives and artist management skills to the GJ team.
Before Groove Jones, Zoey taught digital art and animation at @ut_dallas , and was a freelance 3D artist.
While her favorite project is currently unreleased (you might hear about it in the coming months!), she very much enjoyed working with Spirit Halloween to create 3D animations for their 2023 in-store digital displays.
In her free time, Zoey enjoys developing her art and animation skills, playing board games, and spending time with her family.
🌱💡 Groove Jones teamed up with FuelCell Energy to bring you an immersive WebGL experience showcasing the incredible potential of carbonate fuel cells. https://pulse.ly/zeiuwj7zav
Discover how these innovative cells not only generate electricity but also play a vital role in recycling CO₂! This self-supplying process guarantees reliable pricing, availability, and quality for a crucial ingredient.
With state-of-the-art purification modules, the final product can meet a wide range of quality standards, from industrial-grade to ISBT Beverage-grade CO₂.
Kudos to FuelCell Energy for pushing the boundaries of sustainable energy solutions! 🌿🔧
FC Dallas fans join the game at the Retro Burn Night event. Fans were scanned with the Groove Jones volumetric scanner https://pulse.ly/lmxy0wj7nx and then received a custom video where they join current players and past legends of the team on the pitch at Toyota Stadium.
This video shows Tex Hooper, the FC Dallas mascot, followed by a version with an FC Dallas fan. Hundreds of fans received a personalized video. Our XR Avatar Scanner uses the power of AI and high-end video rendering to create these keepsakes.⚽
FC Dallas went on a nostalgic journey with their Retro Burn Night celebration at a recent match with Atlanta United FC. Fans joined FC Dallas players on the pitch, such as Paxton Pomykal, Sebastian Lletget, Maarten Paes, Jesus Ferreira, and Paul Arriola, alongside the celebrated Dallas Burn veterans – Paul Broome, Jeff Cassar, and Chad Deering.
This event was a tribute to the club’s past, who set the stage with a ceremonial shield ignition before the match.
Introducing Karim Youssef, a Creative Director extraordinaire who has been an integral part of the Groove Jones family for two incredible years!
With his inspiring artistic vision, Karim breathes life into his team, sparking innovation and crafting engaging experiences that captivate audiences. A true lover of film and storytelling, he firmly believe that every entity holds a unique story, waiting to be unveiled.
Before joining Groove Jones, Karim left an indelible mark on the advertising landscape, collaborating with renowned brands like Apple, Oculus, Disney, Microsoft, and Samsung. His diverse portfolio encompasses a range of projects, including theatrical campaigns, record label advertisements, and more.
Notably, Karim takes pride in his contributions to the award-winning Toyota Crown virtual showroom and the mesmerizing Target in-Store campaign, where his storytelling finesse and dedication to user experiences truly shone.
Outside of his creative endeavors, Karim finds solace in strumming the guitar and exploring the exciting frontiers of AI technology. His passion for pushing boundaries fuels his relentless pursuit of innovation.