One year ago, our leadership team wrote down a Big Audacious Goal: We wanted Groove Jones to be onstage at an Apple conference.
On November 11, 2026, it happened, just not in the way we had pictured it. We weren’t the person holding the clicker. Our work was on the stage.
During Apple’s Create immersive media experiences for spatial computing event, held at the Apple Developer Center in Cupertino and streamed online, Apple placed the Groove Jones logo on its enormous stage screen alongside organizations from around the world working in immersive media. The opening presentation also mentioned Cure For Paranoia, whose immersive “No Brainer” music video was created by our team for Apple Vision Pro.
I had no idea our logo was going to appear. Seeing it up there was a genuine stop-and-take-it-in moment.
We had no idea our logo was going to appear. Seeing it up there was a genuine stop-and-take-it-in moment.
The Moment the Goal became Real
At about the 19:48 in Apple’s event recording, the Groove Jones name appears on the screen behind the presenter. Less than a minute later, Apple puts a simple sentence across that same screen – “You are proving what’s possible.”
Those words were addressed to a community of creators, not to Groove Jones alone. That is exactly why the moment matters. Our logo was included in a group of teams helping define what immersive and spatial media can become.
This Apple event represented the milestone behind my original goal: work made by Groove Jones was recognized from an Apple developer stage, in a room devoted to the future of the medium we have been building in for years.
Why this Recognition Matters
Apple’s event focused on how immersive and spatial formats are changing storytelling across entertainment, marketing, enterprise, and live experiences. Those are not distant possibilities for our team. They are the creative and production questions we work through every day.
“No Brainer” is a good example. Apple TV describes the film as an immersive music video created by Groove Jone which was filmed with Cure For Paranoia at Gallery DeFi in Dallas using the Blackmagic URSA Cine Immersive camera, and designed for Apple Vision Pro.
The project began with an artist, a song, a camera system built for a new format, and a team willing to solve unfamiliar creative and technical problems. We had to think beyond the boundaries of a traditional frame and build a performance the audience could feel present inside. The result became part of Apple’s broader conversation about immersive storytelling.
That is what makes the recognition important. It is more than seeing a familiar logo on a very large screen. It connects the experimentation, problem-solving, production work, and belief of an entire team to the platform helping bring this medium to audiences.
A Milestone for the Whole Team
Big goals can sound slightly ridiculous when you first say them out loud. That is part of their job. They give a team a point on the horizon, then ask everyone to keep moving toward it through all the ordinary days when nobody is applauding and no logo is on a stage.
This moment belongs to the Groove Jones team, Cure For Paranoia, and everyone who helped bring “No Brainer” to life. It also belongs to the clients, artists, partners, and collaborators who have trusted us to explore what comes next.
Being recognized by Apple is a big deal for us. It tells us that the work is reaching the rooms where the future of immersive media is being discussed. It also raises the bar.
A year ago, the goal was to make it onto that stage. Today, we did. Now it is time to set the next Big Audacious Goal—and get back to work.
Check out the Case Study – Cure for Paranoia.
