Step into the frontier of immersive storytelling in Episode 8 of Groove Talk, where Doug Hogan and Dale Carman sit down with David Hoffman from Blackmagic to explore what happens when reality itself becomes the medium. This conversation goes beyond the camera, unpacking how the Blackmagic URSA Cine Immersive is reshaping not just production workflows, but the very language of filmmaking.
David shares how Blackmagic, in collaboration with Apple, helped eliminate the technical bottlenecks that once held immersive storytelling back. What used to require complex rigs, stitching, and heavy post pipelines can now move from capture to headset with unprecedented speed. Dale and Doug reflect on their own hands-on experiences, highlighting the shift from composing shots to designing environments where the viewer is fully present. The result is a medium where even the simplest moments can feel extraordinary, and where storytelling becomes less about directing attention and more about inviting exploration.
Who’s On the Mic:
- Doug Hogan – Creative Technologist at Groove Jones
- Dale Carman – CEO and Co-Founder of Groove Jones
- David Hoffman – Business Development Manager of the Americas at Blackmagic
What They Cover:
A New Language for Immersive Filmmaking
- Why immersive content requires rethinking traditional cinematography.
- How framing, editing, and directing attention fundamentally change.
From Complex Rigs to Streamlined Workflows
- How Blackmagic and Apple collaborated to simplify immersive production.
- Why eliminating stitching and syncing pain points is a game changer.
Seeing Is Believing
- The importance of reviewing content inside a headset, not on a flat screen.
- Why immersive footage can look “wrong” in 2D but incredible in context.
Capturing Reality, Not Just Images
- How immersive cameras function more like “teleporters” into a moment.
- Why presence creates stronger emotional and physical reactions from viewers.
New Storytelling Possibilities
- Multi-threaded narratives where viewers choose what to follow.
- The potential for layered experiences and interactive storytelling paths.
Beyond Entertainment
- Why enterprise use cases like training and simulation are accelerating adoption.
- How immersive tools are empowering creators across industries.
Key Highlights:
- The realization that immersive filmmaking is an entirely new medium, not an extension of 2D.
- The power of rapid iteration by capturing and viewing footage almost instantly.
- Why 90fps and high resolution are essential to achieving true presence.
- The shift from directing shots to designing lived-in environments.
- How simple, everyday scenes become compelling when experienced immersively.
- Blackmagic’s philosophy of making advanced tools accessible for experimentation.
Why It’s Worth Watching:
If you’re curious about –
- How immersive storytelling is evolving beyond traditional filmmaking
- What it takes to create true presence in a headset
- Where the future of narrative, training, and experiential media is headed
Episode 8 captures a pivotal moment in the evolution of immersive media, offering both a technical deep dive and a creative roadmap for anyone looking to explore what comes next.
Available on:
