Who is Groove Jones?
Groove Jones is a strategic innovation and technology company that helps visionary brands navigate change and drive measurable business impact through emerging tech, earning over 300 industry accolades and multiple patents.
We are a creatively-led tech company.
Groove Jones is an industry leader in emerging technology, building AI, AR/VR, WebGL, and progressive web app experiences for the world's leading brands. Our team of accomplished artists and thoughtful engineers bridges complex engineering and creative strategy, designing and deploying production-grade work for brands and today's digitally connected audiences.
Founded in 2015 by veterans of feature film visual effects, theme park production, broadcast directing, and brand technology. Our team was there at the beginning of the VR revolution - creating the original content for Meta/Oculus, the first VR car commercial, the first multiplayer VR game, and the first 360 VR series for a national broadcast series. Over the years, Groove Jones has continued to innovate. Our work has been recognized with the first generative AI award, the AARON Award for Best AI Workflow for Production. We have taken home over 300 industry awards and multiple patents.
We are best known for award-winning work across AI, AR/VR, machine learning, WebGL, spatial computing, and progressive web apps, applied to advertising and marketing, experiential activations, sales enablement, and enterprise training. These are not separate service lines so much as expressions of a single discipline: designing scalable, deployable experiences that captivate audiences and future-proof enterprise initiatives.
Why Directed AI
Most studios working with generative AI are working against it. Generative tools are non-deterministic by design, which is a feature for creative exploration and a problem for brand production. Across the industry, the result is impressive demos that struggle to ship.
Directed AI is our answer. It is the discipline of treating generative tools the way visual effects artists have always treated their tools: as instruments inside a controlled production workflow, not as creative agents replacing artistic judgment. The discipline was built across more than a decade of feature film visual effects, theme park production, and brand technology work that long predates the current AI moment. Applied now to generative tools and agentic systems, it lets us deliver AI work that meets brand standards, ships on deadline, and earns trust with the teams that hire us.
Learn more about Directed AI
A Framework for Production-Grade Creative Work
GrooveTech™ is our proprietary suite of patented technologies, developed as the foundation for many of our productions. This secure, reliable, and flexible platform lets our team configure solutions built around each client's objectives, with the best-in-class technology and speed-to-market that enterprise work demands.
GrooveTech™
Our Proprietary Software and Hardware Platforms for Licensing
Volumetric Scanner
XR Avatar Scanner
Our XR Avatar Scanner™ is the next generation of audience engagement for events. Our patented system creates animated digital doubles of your guests. It then integrates them into a personalized video, AR avatar, or game where they are the star. It's unlike anything else you will find at an event or conference.
Artificial Intelligence
AI Personalization Engine™
Our award-winning image platform is the most powerful. flexible, and turnkey generative art system we license to our clients for their onsite activation and digital campaigns.
Live Onsite Animate Shows
Avateer™ — Character Animation System
Imagine having an interactive show featuring a CGI host that can interact with your audience in real-time.
Face Scanning
FanScan™ — Personalized fan engagement!
Imagine creating personalized avatars of your customers or fans in seconds, allowing them to play in a game or see themselves in a fantastic video.
It's not just us saying it. Independent B2B research platforms
and industry directories consistently rank Groove Jones
among the top AR, VR, and immersive studios in the country.
Our Services
Groove Jones partners directly with brands and their agency partners to design and deliver production-grade experiences across emerging technology. From early strategy through build and onsite deployment, our services span the full arc of a project. The capabilities below can be engaged individually or combined into end-to-end programs.
Strategy & Consulting
- Strategic planning, consulting, and development for next-generation technologies (AR, VR, XR, AI, ML, spatial computing)
- AI consulting and readiness assessments
- GenVFX production pipeline consulting, integrating generative AI into VFX and content workflows
- Gamification implementation and consulting
- Custom product and platform development
- Innovation workshops and proof-of-concept development
AI & Generative
- Generative AI content and campaign production
- AI personalization and image generation (AI Personalization Engine™)
- Real-time AI and CGI character/avatar systems (Avateer™)
- AI face-scan and volumetric avatar creation (FanScan™, XR Avatar Scanner™)
- Computer vision and machine learning applications
- LLM, conversational AI, and agent integration
AR / VR / Spatial Computing
- Application development for all major VR and headset platforms (Apple, HTC, Meta, Pico, Samsung)
- Application development for AR and mixed reality (Apple Vision Pro, mobile AR)
- Single User or Multiuser (Multiplayer) Development
- Mobile AR development (iOS ARKit, Android ARCore)
- Web AR experiences (WebAR SDKs)
- Social AR effects (Snapchat Lens Studio, TikTok Effect House)
Web, Mobile & Real-Time
- Website design and WebGL development
- Progressive web app development
- Mobile app development and design
- Real-time render engine development (Unity, Unreal)
- Multi-touch, gesture-based, and reactive interface development
Experiential & Installations
- Projection mapping
- Fan engagement experiences and interactive installations
- Live real-time CGI and character shows
- Event and onsite activation technology
- Data capture and analytics
- Event ROI and engagement reporting
Production & Content
- CGI and animation
- Motion and Volumetric capture
- 360° video and interactive content
- Creative design
- Editorial and post-production video services
Groove Jones has the distinction of being one of the select studios in Unity's Certified Creator Network, a global network of trusted software development experts supporting Unity's innovative Accelerated Solutions group delivering first-of-its-kind software solutions to global clients.