Explore Our Capabilities

Groove Jones is an industry leader in emerging technology, building AI, AR/VR, WebGL, and progressive web app experiences for the world's biggest brands. 300+ awards and multiple patents back the work.

Groove Jones

In today's rapidly evolving digital landscape, innovative technologies have transformed how brands engage with their audiences. At the forefront of this revolution stands Groove Jones, a trailblazing creative technology company renowned for its groundbreaking capabilities in immersive experiences.

From artificial intelligence (AI) and augmented reality (AR) to virtual reality (VR), mixed reality (MR), and beyond, Groove Jones harnesses the power of cutting-edge technologies to deliver unforgettable experiences that captivate audiences and elevate brands to new heights.

Artificial Intelligence (AI)

Groove Jones builds production-grade AI experiences that brands can launch, not just demo internally. We combine generative AI and Hollywood level traditional VFX techniques for bespoke media content (video, imagery). Our AI work spans conversational agents, real-time voice experiences, AI-powered immersive activations, and film and media production pipelines. We also consult with teams directly on where AI fits into a companies roadmap and how to ship it responsibly. Our AI work has been recognized by winning the Best AI Workflow for Production - AARON Awards, Best Use of AI - VEGA Awards, and AI Creative Innovation - Davey Awards. Explore our Directed AI framework to see how we take these projects from concept to launch.

Directed AI – A Framework for Production-Grade Creative WorkGenerative AI: AI-Powered Custom Photo and Video Booth ExperiencesGenerative AI: Interactive Media and EngagementComputer Vision AI Development: Markerless Full Body, Face, and Object TrackingGenVFX Pipeline Development: Transforming VFX with AI and Machine Learning

App Development: From Native Builds to Zero-Install Web

At Groove Jones, we craft immersive digital experiences that captivate audiences across mobile, desktop, and touchscreen interfaces. Our cutting-edge solutions are tailored to meet the evolving needs of companies and their agency partners, providing innovative ways to engage and interact with audiences wherever they are. With our Progressive Web App and WebGL expertise, we deliver those experiences instantly through the browser; no app store, no downloads, and zero deployment friction.
Apps for Mobile, Desktop, and Touchscreen DevelopmentComputer Vision Development: Markerless Full Body, Face, and Object TrackingGamification: Transforming Engagement and Behavior with Game-Based StrategiesProgressive Web Apps: Holistic Immersive Training & Sales Enablement: Zero-Install XR (Web-Native Immersive Experiences)Web Site, HTML5, and WebGL Development

Augmented Reality

Groove Jones specializes in crafting interactive AR experiences that seamlessly blend the digital and physical worlds. We leverage AR technology to create dynamic applications that overlay digital content onto real-world environments, enhancing user experiences and driving engagement. Whether it's interactive product demonstrations, immersive marketing campaigns, or engaging educational experiences, Groove Jones harnesses the power of AR to create memorable and impactful experiences.
AR for Print: Murals, Posters, and PackagingAR for Scavenger HuntsSocial AR: AR on TikTok and SnapchatWebAR: Web-based Augmented Reality, No App Needed

Mixed Reality (MR)

Groove Jones blurs the lines between the digital and physical worlds with its innovative MR solutions across headsets, tablets, and mobile devices. By combining elements of AR and VR, it creates interactive experiences that seamlessly integrate digital content into real-world settings. From interactive retail product demos to digital sales tools to educational experiences, Groove Jones harnesses the power of MR to deliver immersive programs that captivate audiences and leave a lasting impression.
Mixed Reality Development: Apple Vision Pro, Hololens, and Magic LeapSpatial Computing Development for the Apple Vision ProProgressive Web Apps: Holistic Immersive Training & Sales Enablement: Zero-Install XR (Web-Native Immersive Experiences)

3D Technologies - Immersive Environments, Web, and OOH

Groove Jones excels in creating lifelike, dynamic digital assets through its expertise in 3D technologies. From 3D modeling and animation to rendering and visualization, it creates stunning visuals that bring concepts to life in vivid detail. Whether it's CGI and animation for immersive OOH experiences or 3D online content creation for marketing campaigns, Groove Jones harnesses the power of 3D technologies to create compelling and impactful content.
3D Billboards and Murals (Anamorphic Ads)Holograms: Holofans, Holoskrim Projections, Pepper's Ghost and MoreProjection Mapping: Bringing Brands to Life with Immersive Animated ExperiencesWebGL Development: Web-based 3D Interactivity and EngagementVolumetric Stage and Virtual Productions: Immersive Environments for Events and Permanent Locations

Virtual Reality (VR) Spatial Computing

Groove Jones is considered the original VR studio, as the team helped create the initial launch content for most VR headset makers a decade ago. Groove Jones continues transporting users to immersive virtual environments where they can explore, learn, and interact like never before. Their VR solutions offer unparalleled levels of immersion, allowing users to step into virtual worlds and experience content in ways that were previously unimaginable. From virtual training simulations to immersive gaming experiences and VR-powered event activations, Groove Jones pushes the boundaries of what's possible with VR technology, now delivering those experiences instantly through the browser on tetherless headsets, with no app store or download required.
Live Action 360º Video Production ServicesReal-Time Render Apps, CGI, and VFXGamification: Transforming Engagement and Behavior with Game-Based StrategiesProgressive Web Apps: Holistic Immersive Training & Sales Enablement: Zero-Install XR (Web-Native Immersive Experiences)

GrooveTech™

We have our development platform called GrooveTech™. GrooveTech is a modular system with robust features that allows our clients to customize their deliverables to meet their needs. This includes our custom software and hardware products like our XR Avatar Scanner, AI Personalization Engine, FanScan, and other customizable software solutions we license to our clients.
What is GrooveTech™Al Personalization Engine™ - Our Powerful Al Platform for BrandsAvateer™ - CGI Real-Time Character Puppet Animation SystemFanScan™ - Face Scan Avatar Mobile SystemXR Avatar Scanner™ - Portable Volumetric 3D Scanner

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