At Groove Jones, we constantly evaluate emerging technology to determine what is ready for professional use. Most AI video tools have lived in the world of speculation and inspiration. Until now.
With the recent Adobe partnership announcement, Moonvalley becomes the first video generation platform that creative agencies like ours can confidently use in real client work. It’s ethical. It’s licensed. It’s built with filmmakers in mind, rather than just hobbyists or early adopters.
What Is Moonvalley?
Moonvalley is an AI research company that builds foundational video models trained entirely on licensed, high-resolution footage. Their flagship model, Marey, is designed for filmmakers, not hobbyists, and outputs cinematic 1080p video with fine camera and motion control.
The company was founded in 2023 by a team of former DeepMind researchers and Oscar-nominated filmmaker Bryn Mooser. Moonvalley is based in Toronto and Los Angeles, with about 100 employees from companies like Google, Meta, and DreamWorks along with film and visual effects veterans like Bryn Mooser and Ed Ulbrich who bring a level of cinematic credibility few other AI companies can claim.
Mooser, a two-time Academy Award nominee and Emmy winner, co-founded RYOT and Asteria and has produced over 200 films and immersive projects, including Body Team 12 and Lifeboat. Ed Ulbrich, who joined Moonvalley as Head of Strategic Growth, is a VFX icon known for his groundbreaking work on Titanic and The Curious Case of Benjamin Button. Their involvement anchors Moonvalley deeply in the real world of filmmaking, not just the tech lab. Their core principle is simple: No scraped data. No copyright risk. Moonvalley licenses every frame it trains on and compensates the creators who made it, enabling commercial use from day one.
Moonvalley Marley Launch Video
How Is Marey Different from Other AI Video Models?
Moonvalley’s Marey model stands out from the competition as the only option offering fully licensed, commercially safe video generation at 1080p resolution with both motion and camera path control. Google’s Veo 3 supports high-resolution output up to 4K with similar control features, but its availability and licensing model remain unclear. OpenAI’s Sora and Veo 3 also offer 1080p video with impressive motion and camera dynamics, though access is limited and the commercial safety of its output hasn’t been clearly defined.
Runway’s Gen-4 model is user-friendly and provides motion control, but only outputs at 720p and lacks the ability to adjust camera paths, making it more suitable for quick drafts or social content. Open-source options like Stable Diffusion-to-video and models such as WAN or VACE do not currently support motion or camera control and are trained on unlicensed data, which disqualifies them from use in commercial settings. These models are typically used for experimentation or demos and can suffer from visual artifacts and inconsistency.
Among them, Marey is unique in blending cinematic fidelity, creative control, and legal clarity, making it the first video model agencies can trust for real production and the only platform that offers commercially safe, production-ready AI video. It’s not a novelty; it’s built to slot right into modern live projects.
Key Capabilities
- 1080p video at 24 fps
- Multi-shot scenes with smooth transitions
- Promptable camera path (zoom, pan, rotate)
- Motion transfer from live footage
- Sketch-to-video and storyboard inputs
- 3D-aware generation with parallax
- Foreground/midground/background layering
Moonvalley also offers Firefly integration for prompt-safe image generation inside the Moonvalley app. And through the new partnership, Adobe users will be able to use Marey directly inside Firefly Boards and Premiere Pro.
Pricing (as of July 2025)
- 100 credits – $14.99
- 250 credits – $34.99
- 1,000 credits – $149.99
To give you some perspective, a 5-second 1080p generation costs roughly 1–2 credits, depending on quality settings. That makes it affordable for creative tests and real campaign work, but like all video models, expect lots of iterations until you get what you’re looking for.
What This Means for Groove Jones
Moonvalley lets us go beyond the internal lab. For the first time, we can bring AI video into commercial client work without risk because it’s:
- Commercial safety: Every frame is cleared for use.
- Real quality: Videos that meet our delivery standards of a 2k resolution.
- Creative control: Not just a prompt, it’s a tool! Trajectory tools and streamlined video-to-video workflows have us particularly excited.
So, whether we’re pitching mood boards, testing new scene ideas, or creating entire AI backgrounds, Moonvalley marks the end of the messy beginning of AI art and shows the industry an ethical path forward into an exciting future where creativity can truly be at the speed of thought. Learn more about Moonvalley here – https://www.moonvalley.com/
