Check out our case study on how Groove Jones collaborated with National 4-H Council and the University of Arizona Cooperative Extension to launch an educational journey into the world of Augmented Reality (AR). https://pulse.ly/smfkfyqyfv
Get a behind-the-scenes look at our interactive web application that lets users experience the thrill of a rocket launch, controlling variables like mass, thrust, and duration. It`s not just about the technology; it`s about inspiring the next generation of scientists. Explore, learn, and be amazed!
Back at it again! Last year, Groove Jones worked with @fcdallas to produce an epic AR fan experience. This year, we took it up a notch with some updates and the return of the AR mural, hitting both Toyota Stadium and Dallas Love Field Airport! Case Study: https://pulse.ly/y4mbn14jqp
Scan, activate, and watch Maarten Paes, Jesus Ferreira, and Paul Arriola burst out of the mural with a blaze of red flames, showcasing their signature moves and pumping up the fans like never before!⚽
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
We`re over the moon to welcome Hatem Ben Abdallah to the Groove Jones fam! With a rich history of over 20 years in 3D design, visual effects, and motion design, Hatem is ready to dive into a new chapter and lead the charge in our next wave of groundbreaking projects and collaborations.
Before joining us, Hatem lent his incredible talents to over 200 projects, leaving his mark as an art director, designer, and senior 3D artist/motion designer. His eye-catching work includes being the Senior Motion Designer for the Emmy-winning "Home Before Dark" on Apple TV+ and Art Director for the Oscar-nominated "The Gatekeepers."
Hatem`s expertise isn`t just about creating; it`s about inspiring with his passion for design, art, lighting, and storytelling. His arrival signifies our ongoing commitment to pushing the limits of immersive experiences, blending art, innovation, and technology in ways you`ve never seen before.
In honor of March Madness - we`re throwing it back to the 2023 NCAA Men’s and Women’s Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Men’s & Women’s Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. 🏀💥 A unique blend of sports, tech, and fun—check out how we transformed fan engagement!
WebGL brings the power of hardware-accelerated 3D graphics to standard web browsers, enabling developers to create visually stunning and interactive websites like never before.
Groove Jones has become a leader in WebGL development by developing numerous award-winning sites for brands like Toyota, IBM, ExxonMobil, and Elkay.
WebGL allows developers to harness the capabilities of a user’s devices to render complex 3D graphics directly within the browser. This capability opens up possibilities for creating lifelike and immersive visual experiences.
Check out our site to discover how WebGL is reshaping the digital landscape! 🚀🖥️ https://pulse.ly/cym8wr20ey
I spy with my little eye... a Groove Jones sticker!
At Groove Jones, it`s a time-honored tradition that whenever one of our team members hits the road, a GJ sticker finds its spot in the city...
This time around, our Groover had the pleasure of exploring the vibrant streets of Seattle! 🏙 Known for its coffee culture, music scene, tech hub, and natural beauty!
We can`t get enough of seeing our Groovers uncovering new corners of the world!
Groovers being Groovers. We had a fun time at the Groove Jones studio - recording audio today for one of our latest experiences. No AI here, just real people making as much noise as humanly possible! (Plus a dog.) 🐕🦺...
Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
In our newest Groove Jones Sandbox Article, we explore the synergy between the Apple Vision Pro, spatial video, and how it is set to revolutionize how we experience digital content. https://pulse.ly/t5mefsohue
Coupled with the advent of spatial video recording capabilities on select iPhones, this technology is not just a step but a leap into the future of immersive multimedia 💥
#MeetTheGrovers - This week we’re spotlighting our amazing 3D Asset Lead, Elliott Johnson, who`s been with GJ for over 5 years!
Elliott brings varied experience and a scrutinous eye to the GJ team and loves finding the intersection between visual appeal and optimal performance.
Prior to Groove Jones Elliott worked as a fabricator, puppet builder, sculptor and painter whose work has been shown in galleries and museums across the country.
His favorite project he worked on was League of Legends 5G MEC Virtual Production where he was able to help art direct a virtual environment in the striking style of Netflix`s Arcane series for a fascinating and unique experience.
In his free time, Elliott enjoys books, travel with his wife and creating the occasional difficult object.
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
Our Personalization Engine is an innovative turnkey platform we license to our clients to create generative art campaigns and programs. Learn more about our cutting-edge platform here: https://pulse.ly/lagrp0zrdt
So, what are the top 5 Reasons Generation Art is great for campaigns?
1. Personalized & Dynamic Content: AI-driven art tailors content to individual preferences, making it more relevant and engaging for each viewer.
2. Scalability: With AI, thousands of unique designs can be created quickly and cost-effectively, allowing customization without breaking the bank.
3. Novelty & Innovation: Generative art stands out compared to an AR facial effect, uniquely capturing the audience`s attention.
4. Cost-Effective: Brands can save on long-term design expenses by leveraging AI-generated content through platforms like our Personalization Engine™.
5. Pressworthy Innovation: Innovative campaigns using generative art and AI attract media attention, demonstrating a brand`s commitment to staying ahead of the curve.
Throwback to us Teaming Up for the Launch of Corona Premier VR Golf! 🏌️♂️
We were thrilled to join forces and lend a hand for the epic launch of the Corona Premier VR Golf experience!
As the excitement soared, we had the privilege of rubbing shoulders with some incredible sports celebrities who graced the event with their presence.
From legendary athletes to rising stars, the atmosphere was buzzing with the energy of greatness. Witnessing their passion for the game firsthand was truly inspiring!
Together, we`re redefining the way golf is experienced, embracing cutting-edge virtual reality technology to transport players to breathtaking courses and unlock a whole new level of immersion.
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! 🏆 Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf 🌐
As we prepare for the clock to strikes midnight, we bid farewell to the past and step into a brand new chapter filled with endless possibilities.
🌟🎆 Groove Jones is thrilled to welcome the New Year with open arms and a heart full of excitement. In this new year, we`re dedicated to delivering even more captivating and innovative solutions that ignite imaginations, spark connections, and leave a lasting impact. 🚀💡
#MeetTheGroovers - This week we’re spotlighting our amazing UX/UI Designer, Bipassana Shrestha, who’s been with GJ for 3 years!
Bip brings her unique blend of creativity and user-centric design to the GJ team. Her passion lies in crafting seamless and visually captivating digital experiences while also prioritizing usability and accessibility.
Prior to Groove Jones, Bip illustrated and designed board games for Goliath and Pressman Games where she designed for clients like Nickelodeon, Cartoon Network, Paddington and many more.
Her favorite project she’s worked on was Medtronic where she and the team were able to create a larger-than-life, fully interactive gamified experience that demonstrated the potential of a computer aided polyp detection system powered by AI! Check out the case study: https://pulse.ly/60zx7a51tf
In her free time, Bip enjoys hiking in nature, playing with her dog friends, drawing, playing games on Switch and watching anime.
Groove Jones is excited to announce that we have two productions that will be recognized at the American Advertising Awards, Dallas Chapter event on February 29, 2024. Our clients Toyota Motor North America - https://pulse.ly/2viqdgzhlh and Ferrero SpA, Advantage Unified Commerce - https://pulse.ly/s0jm3aywjj are up for the prestigious ADDY awards.
We are looking forward to celebrating with our local Dallas Agency colleagues and creatives. The American Advertising Awards are the largest advertising awards program in the United States.
Renowned judges from around the nation judged the local competition, which will determine who will receive the honor of Gold and Silver ADDYs ®. We are thrilled to share this with our clients and agency partners.
A few weeks ago, Groove Jones had the pleasure of hosting an inspiring group of college students from the DFW area, all majoring in media arts. We dove into the heart of what we do here at Groove Jones, exploring the exciting world of emerging tech, marketing, communications, technology, business development, and more.
Alliance for Women in Media is an incredible organization dedicated to mentoring university students. Together, we’re opening doors for these talented young minds, connecting them with professional contacts, and helping them find internships to kickstart their careers.
Here’s to empowering the future of our industry, one student at a time! 🚀
We are thrilled to have had the opportunity to collaborate with George P. Johnson at Salesforce’s illustrious flagship event, Dreamforce! Check out the case study: https://pulse.ly/8yf54frevg
Our immersive experiences spotlighted Salesforce`s AI prowess via the Einstein BrAInwaves Surf Game and showcased the AI-Data Cloud synergy through the Harmonizer App Visuals & LED Wall Videos. 🚀
This marked the fourth year Groove Jones had the privilege of contributing our interactive solutions to this conference.
Elevate your karaoke game with Lysol Air-Aoke! 🌬️🎶
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! 🦠
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. 📸💫
Happy Super Bowl Sunday!! At Groove Jones, we`re reminiscing on some of our favorite Super Bowl projects! 🏈✨
We transformed game day, letting fans throw the ultimate touchdown from the 50-yard line and step into the feet of a football player. 🎮 For Sleep Number - 6,000 participants stepped into their QB dreams, proving that with great sleep and cutting-edge VR, you`re always ready to play your best game. For Kaiser Permanente, we helped them with a VR experience at Super Bowl 50 - check out those oversized Football helmet heads. Ready to elevate your fan experience? Click the link in our bio to get in touch.
For more on these projects, check out: https://pulse.ly/ozx8pmrobv https://pulse.ly/nwfzcxago8 https://pulse.ly/zqpdn0a4pi #SuperBowl #VR #GrooveJones #FanEngagement...
This week, we’re spotlighting one of our Production Coordinators, Zoey Hoggatt! Zoey has been with Groove Jones for 11 months and brings unique perspectives and artist management skills to the GJ team.
Before Groove Jones, Zoey taught digital art and animation at @ut_dallas , and was a freelance 3D artist.
While her favorite project is currently unreleased (you might hear about it in the coming months!), she very much enjoyed working with Spirit Halloween to create 3D animations for their 2023 in-store digital displays.
In her free time, Zoey enjoys developing her art and animation skills, playing board games, and spending time with her family.
Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! ⚽💥 Check out the full case study here: https://pulse.ly/zq13dvzgef
FC Dallas fans join the game at the Retro Burn Night event. Fans were scanned with the Groove Jones volumetric scanner https://pulse.ly/lmxy0wj7nx and then received a custom video where they join current players and past legends of the team on the pitch at Toyota Stadium.
This video shows Tex Hooper, the FC Dallas mascot, followed by a version with an FC Dallas fan. Hundreds of fans received a personalized video. Our XR Avatar Scanner uses the power of AI and high-end video rendering to create these keepsakes.⚽
FC Dallas went on a nostalgic journey with their Retro Burn Night celebration at a recent match with Atlanta United FC. Fans joined FC Dallas players on the pitch, such as Paxton Pomykal, Sebastian Lletget, Maarten Paes, Jesus Ferreira, and Paul Arriola, alongside the celebrated Dallas Burn veterans – Paul Broome, Jeff Cassar, and Chad Deering.
This event was a tribute to the club’s past, who set the stage with a ceremonial shield ignition before the match.
🍂Wishing you a Joyful and Grateful Thanksgiving from Groove Jones!
🦃 This Thanksgiving, we`re taking a moment to express our deepest gratitude for the incredible connections we`ve made and the moments we`ve shared. 🌟 From the entire team at Groove Jones, we thank you for being a part of our journey.
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
Refresh your marketing strategy this season by integrating virtual reality into your campaigns. Past projects like the Corona Premier VR Golf Experience have showcased VR`s ability to immerse users in unique, brand-enhancing experiences. Check out the case study: https://pulse.ly/cgcdf3tnik
From virtual sports to interactive product demos, VR turns campaigns into memorable adventures. Embrace the potential of VR to innovate and captivate.
Celebrating 8 Years of Creativity and Innovation with Groove Jones! 🥳🎉
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! 🎂✨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. 🌟
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. ❤️
We are so proud to partner with Be Pro Be Proud (BPBP) to revolutionize the way we inspire the next generation of the skilled workforce through cutting-edge VR technology. https://pulse.ly/1zw1gc3ert
Introducing "Truck Tech," our Virtual Reality game that offers a deep dive into the realm of diesel technology repair. 🚚🔧 Players will find themselves in a meticulously detailed truck center repair facility, where they can explore and learn about the diesel tech industry firsthand through interactive gameplay.
This project is a commitment to educating and empowering the future workforce with knowledge about viable and rewarding career paths in skilled trade.
Honored to be recognized by @clioawards for our Motivotter campaign with Baylor Scott & White Health and the Dallas Stars! 🏒✨ Huge shoutout to Launch Agency for trusting us to bring their vision to life! 🚀
We are thrilled to be shortlisted in two categories: Social Media Influencer and AR. Check out our case study at the link below and dive into the immersive AR experience launched on TikTok, Instagram, and Facebook!
This week we’re spotlighting our amazing Sales Executive, Bobby Ennis, who has been with GJ since day one and helped get the whole party started back in 2015 - back when it took three suitcases full of gear to show an ad agency a VR experience!
Bobby brings his love of creative technology and strategic mind to many long-term clients and the GJ team and loves watching each and every project grow from a simple conversation into an award-winning experience.
Before Groove Jones Bobby worked for Arthur Andersen`s technology consulting group, and for years in the experiential marketing world as a consultant, trusted advisor, contractor, and freelancer.
In his free time, Bobby enjoys music, Eastern philosophy, and his very deep passion for pickleball and destroying his opponents, no matter the age or gender, he`s in it for utter destruction and competition. And when he`s not destroying pickleball opponents he loves hanging out with his wife and two daughters and watching them play soccer.
3M worked with Groove Jones to demonstrate the hanging capabilities of Command™ Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Command™ Damage-Free Hanging Solutions, highlighting the hook’s strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Command™ 10 lb X-Large Utility Hook, and be demonstrated at CES.