A leading healthcare company worked with Groove Jones to create an immersive 360º VR experience for their new executive briefing center located in their Texas headquarters. The objective was to showcase their most state-of-the-art distribution center in the U.S. and the mix of technology and robotics used to accelerate orders.
Inside this unmatched distribution center, uses more than 15,000 reusable plastic totes, which are integral to the pick, pack, and ship process, to ship orders to customers every day. The totes travel across more than three miles of energy-efficient conveyor belts – starting from the packing locations and ending at the shipping stations. Smart technology scans each tote through multiple checkpoints and resolves discrepancies to keep orders moving.
An automated pick process, as well as tote washer and storage systems, were built to seamlessly handle volume increases and growth over time. The VR experience highlights key technology touchpoints and enables viewers to experience the distribution center from the unique point of view of the tote.
The production included the live-action capture of the facility, editorial of the content, and then the development of an App to experience the tour. The primary technology used in the project was the Oculus Quest Pro headset, which offered high-quality VR experiences with untethered mobility. The project’s VR app was specifically designed to run on this headset. Additionally, the app utilized gaze-based triggers, meaning users could interact with the VR environment simply by looking at certain points, activating information panels or navigating to the next section.
Planning and Pre-production: Groove Jones collaborated closely with our client to understand their requirements and goals. They conducted site visits to DC Ultra to plan the video shoot and identify key points of interest to be included in the VR experience.
Video Shoot: Using a 360º stereoscopic camera, the team captured high-quality footage of DC Ultra’s interior, exterior, and advanced technologies. This footage would form the basis of the VR experience, allowing users to explore the distribution center from the comfort of their seats.
App Development: Groove Jones developed a custom-branded app for the Oculus Quest Pro headset. The app utilized gaze-based triggers to enable seamless interactions. Users could start the experience by simply putting on the headset, and gaze-based navigation made it intuitive for users of all experience levels.
User Testing and Refinement: The team conducted extensive user testing to ensure the VR experience was smooth, glitch-free, and intuitive. They made necessary adjustments based on user feedback to enhance the overall experience.
Groove Jones created a seamless and user-friendly VR tour of the state-of-the-art distribution center by leveraging the Oculus Quest Pro headset and gaze-based triggers.
For security, we cannot publicly disclose the location of our distribution centers. This is highly sensitive.
This feels like an overstatement – the gaze approach helps to launch the experience, but there’s nothing during the 3 min moving that is launched with a gaze, aside from looking down at your feet for an emergency exit.
