Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." - Dr. Martin Luther King Jr.
Today, we honor the legacy of Dr. Martin Luther King Jr., a visionary who taught us the power of words, the strength of community, and the unyielding courage to dream of a better tomorrow.
We`re over the moon to welcome Hatem Ben Abdallah to the Groove Jones fam! With a rich history of over 20 years in 3D design, visual effects, and motion design, Hatem is ready to dive into a new chapter and lead the charge in our next wave of groundbreaking projects and collaborations.
Before joining us, Hatem lent his incredible talents to over 200 projects, leaving his mark as an art director, designer, and senior 3D artist/motion designer. His eye-catching work includes being the Senior Motion Designer for the Emmy-winning "Home Before Dark" on Apple TV+ and Art Director for the Oscar-nominated "The Gatekeepers."
Hatem`s expertise isn`t just about creating; it`s about inspiring with his passion for design, art, lighting, and storytelling. His arrival signifies our ongoing commitment to pushing the limits of immersive experiences, blending art, innovation, and technology in ways you`ve never seen before.
Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
Check out our case study on how Groove Jones collaborated with National 4-H Council and the University of Arizona Cooperative Extension to launch an educational journey into the world of Augmented Reality (AR). https://pulse.ly/smfkfyqyfv
Get a behind-the-scenes look at our interactive web application that lets users experience the thrill of a rocket launch, controlling variables like mass, thrust, and duration. It`s not just about the technology; it`s about inspiring the next generation of scientists. Explore, learn, and be amazed!
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
#MeetTheGrovers - This week we’re spotlighting our amazing 3D Asset Lead, Elliott Johnson, who`s been with GJ for over 5 years!
Elliott brings varied experience and a scrutinous eye to the GJ team and loves finding the intersection between visual appeal and optimal performance.
Prior to Groove Jones Elliott worked as a fabricator, puppet builder, sculptor and painter whose work has been shown in galleries and museums across the country.
His favorite project he worked on was League of Legends 5G MEC Virtual Production where he was able to help art direct a virtual environment in the striking style of Netflix`s Arcane series for a fascinating and unique experience.
In his free time, Elliott enjoys books, travel with his wife and creating the occasional difficult object.
🌱💡 Groove Jones teamed up with FuelCell Energy to bring you an immersive WebGL experience showcasing the incredible potential of carbonate fuel cells. https://pulse.ly/zeiuwj7zav
Discover how these innovative cells not only generate electricity but also play a vital role in recycling CO₂! This self-supplying process guarantees reliable pricing, availability, and quality for a crucial ingredient.
With state-of-the-art purification modules, the final product can meet a wide range of quality standards, from industrial-grade to ISBT Beverage-grade CO₂.
Kudos to FuelCell Energy for pushing the boundaries of sustainable energy solutions! 🌿🔧
Our very own Dan Ferguson, Co-Founder of Groove Jones, is set to speak at the Metaverse Spectrum business conference and expo on Day 1 - December 6, 2023, at 3:00 PM ES! Join him as he shares insights on how brands are leveraging emerging technologies to engage consumers. Register now to catch Dan live: https://pulse.ly/sqzx2bu7a4 🚀
Dan will be joining speakers from industry giants Microsoft, Ernst & Young, NVidia, TikTok, and Decentraland. Get ready to explore immersive tech`s vast business opportunities.
A few weeks ago, Groove Jones had the pleasure of hosting an inspiring group of college students from the DFW area, all majoring in media arts. We dove into the heart of what we do here at Groove Jones, exploring the exciting world of emerging tech, marketing, communications, technology, business development, and more.
Alliance for Women in Media is an incredible organization dedicated to mentoring university students. Together, we’re opening doors for these talented young minds, connecting them with professional contacts, and helping them find internships to kickstart their careers.
Here’s to empowering the future of our industry, one student at a time! 🚀
Groovers being Groovers. We had a fun time at the Groove Jones studio - recording audio today for one of our latest experiences. No AI here, just real people making as much noise as humanly possible! (Plus a dog.) 🐕🦺...
Our team had a blast creating the Chuck E. Cheese game, Racing World, and now it`s hitting the big screen on AppleTV! 📺🎮 Check out the case study for the inside scoop! https://pulse.ly/fmby0glz6o
We`re so excited to introduce it to a fresh gaming crowd and offer families a whole new way to connect with Chuck E. Cheese.
This marks our studio`s debut on AppleTV, and trust us, there`s more to come!
As we prepare for the clock to strikes midnight, we bid farewell to the past and step into a brand new chapter filled with endless possibilities.
🌟🎆 Groove Jones is thrilled to welcome the New Year with open arms and a heart full of excitement. In this new year, we`re dedicated to delivering even more captivating and innovative solutions that ignite imaginations, spark connections, and leave a lasting impact. 🚀💡
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! 🏆 Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf 🌐
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! ⚽💥 Check out the full case study here: https://pulse.ly/zq13dvzgef
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
Exciting news from IVRHA (International Virtual Reality and Healthcare Association) - The Association for the Immersive Healthcare Industry! At the VR Healthcare Demo Tour in Cleveland, they`re showcasing the groundbreaking collaboration between Groove Jones and Jennifer C. Reneker, Assistant Dean of Scholarly Innovation at the School of Population Health, University of Mississippi Medical Center. 👏
Together, we`ve introduced the cutting-edge VR platform VIST Neuro-ID, aiming to revolutionize healthcare. Dive into the case study here: https://pulse.ly/6g2iroeool
Groove Jones, in partnership with Dr. Reneker and her UMMC team, embarked on a research and development journey to tackle a crucial healthcare challenge. They created a series of tests within an HTC VIVE Pro Eye VR headset to assess performance across various tasks. This vital research is generously supported by the Health Resources and Services Administration (HRSA).
VIST™ records data through a range of sensors during these tests, offering hope that researchers will identify subtle neurological disruptions by leveraging artificial intelligence. 🧠💡
#VR, #VRTechnology, #HealthandWellness, #Innovation, and #HealthcareInnovation #GrooveJones...
WebGL brings the power of hardware-accelerated 3D graphics to standard web browsers, enabling developers to create visually stunning and interactive websites like never before.
Groove Jones has become a leader in WebGL development by developing numerous award-winning sites for brands like Toyota, IBM, ExxonMobil, and Elkay.
WebGL allows developers to harness the capabilities of a user’s devices to render complex 3D graphics directly within the browser. This capability opens up possibilities for creating lifelike and immersive visual experiences.
Check out our site to discover how WebGL is reshaping the digital landscape! 🚀🖥️ https://pulse.ly/cym8wr20ey
🍂Wishing you a Joyful and Grateful Thanksgiving from Groove Jones!
🦃 This Thanksgiving, we`re taking a moment to express our deepest gratitude for the incredible connections we`ve made and the moments we`ve shared. 🌟 From the entire team at Groove Jones, we thank you for being a part of our journey.
Honored to be recognized by @clioawards for our Motivotter campaign with Baylor Scott & White Health and the Dallas Stars! 🏒✨ Huge shoutout to Launch Agency for trusting us to bring their vision to life! 🚀
We are thrilled to be shortlisted in two categories: Social Media Influencer and AR. Check out our case study at the link below and dive into the immersive AR experience launched on TikTok, Instagram, and Facebook!
@groovejones will be at @SXSW this week. Jeff Kreinik will be speaking at the @8thwall @ninantic Fireside Chat event on March 12 at Ellis Bar on 111 Congress Ave. Austin TX. Jeff will be speaking about how we help brands with Digital Innovation and Experience Strategy leveraging AR, AI, and Spatial Computing. If you will be at SXSW, contact Jeff or the Groove Jones team directly so we can meet up.
Learn more about the event here - https://pulse.ly/vdfawme2df
This week we’re spotlighting our amazing Sales Executive, Bobby Ennis, who has been with GJ since day one and helped get the whole party started back in 2015 - back when it took three suitcases full of gear to show an ad agency a VR experience!
Bobby brings his love of creative technology and strategic mind to many long-term clients and the GJ team and loves watching each and every project grow from a simple conversation into an award-winning experience.
Before Groove Jones Bobby worked for Arthur Andersen`s technology consulting group, and for years in the experiential marketing world as a consultant, trusted advisor, contractor, and freelancer.
In his free time, Bobby enjoys music, Eastern philosophy, and his very deep passion for pickleball and destroying his opponents, no matter the age or gender, he`s in it for utter destruction and competition. And when he`s not destroying pickleball opponents he loves hanging out with his wife and two daughters and watching them play soccer.
Virtual Reality Trade Simulators Prepare Tennessee Students to Enter Workforce. The article showcases our work with Be Pro Be Proud and how they are using VR simulations to solve a real need - more people are leaving the trades workforce than entering. Check it out - https://pulse.ly/ip4mbnfuw1
According to a study by Deloitte and The Manufacturing Institute, the National Association of Manufacturers, there is a skills gap that could result in 2.1 million unfilled jobs by 2030. BPBP is using VR and simulators to give students a powerful tool to see what jobs are available. More than 20,000 students are expected to visit and interact with the mobile workshop annually.
The VR programs are gamified - creating a fun, engaging, and challenging experience that draws the students in and connects with them.
Exciting news! An amazing Adweek feature highlights Groove Jones` dynamic collaboration with General Mills and VMLY&R Commerce. Get ready for a thrilling dive into the world of Carmella Creeper, the latest addition to the iconic Monster Cereal family.
For over three decades, the General Mills monster trio—Count Chocula, Franken Berry, and Boo Berry—have reigned supreme. Now, introducing Carmella Creeper, an undead DJ and the first female character in the lineup. Look out for her on the caramel apple cereal and the Monster Mash Remix cereal box.
In a partnership with Walmart, shoppers can experience the `Creep to a New Beat` shoppable AR experience, inspired by Carmella’s electrifying remix of the Halloween classic `Monster Mash`. Don`t miss out on this spine-tingling game!
To make all this magic happen, our team at Groove Jones harnessed the power of 8th Wall`s SDK, bringing consumer activation to life in a whole new way. 🌟👻
Engaging Customers with AR Scavenger Hunts (Treasure Hunts): A New Era of Brand Interaction, with the help of Groove Jones!! https://pulse.ly/ysmtrxsvzr
Discover a fresh way to engage with brands through the magic of AR-powered treasure hunts! These hunts create a unique bridge between the real and digital worlds, offering an exciting twist on traditional marketing tactics. It`s an innovative blend of technology and adventure that taps into our natural curiosity for exploration and discovery. 🌐🔍
How It Works:
-Interactive Maps & Clues: Customized maps and clues lead participants through specific locations, whether it`s a store, an event, or a nationwide adventure.
-Virtual Rewards & Challenges: As you navigate the hunt, conquer challenges and gather digital tokens for exclusive discounts, offers, or insider brand info.
-Real-World Interaction: Explore physical locations, boosting foot traffic and engaging directly with the brand`s real-world presence.
-Scan & Play: Easily join in by scanning a QR code at physical spots or accessing an online map with GPS for a virtual adventure!
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
At Groove Jones, we elevate your reality with our cutting-edge Mobile Web AR experiences!
Our seasoned dev team excels in creating custom iOS and Android apps tailored for AR adventures. From 2D/3D image recognition to SLAM (Simultaneous Localization and Mapping) and ML (Machine Learning) enhancements, we`ve powered experiences for global giants. Let`s turn your vision into an immersive reality!
Check out some of our AR work: 💥BS&WH Motivotter AR Experience: https://pulse.ly/r6oncg1ocz 💥Crunchroll My Hero Academia Experience: https://pulse.ly/4amcdfc5lx 💥Target Holiday AR: https://pulse.ly/uqezokt052
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
Advantage Unified Commerce came to Groove Jones to help them create an AI-powered experience for their client, Keebler®, as part of the Open for Magic campaign for Fudge Stripe Cookies 🍪
The result is a custom-branded AI Generative Art campaign that turns cookie fans into their own unique Keebler Elf!🧝♂️
The Keebler sELFie Studio represents a unique blend of fun and technology, leveraging customAI algorithms to transform customers into delightful Keebler elves. Users access the experience through a QR code printed on the Fudge Stripe Cookies packaging, leading them to the enchanting Open for Magic campaign website.
🐂 ❤️ ⚽ Tex Hooper, the FC Dallas mascot, stepped into the Groove Jones Volumetric Scanner https://pulse.ly/1upqirkfja the match this past weekend.
Soccer fans got scanned and joined the team on the pitch at Toyota Stadium. Everyone who was scanned received a custom video that they could share with friends. Even sports mascots want to join in on the fun. 🐂 ❤️ ⚽
Groove Jones proudly worked with Toyota Motor North America to create a stunning WebGL immersive experience that allows customers to explore and view the new Mirai fuel cell electric vehicle (FCEV)! Check out the case study: https://pulse.ly/0uuexpyaoa
The GJ team highlighted the car’s sophisticated design and features, providing an interactive platform for potential customers to delve into the Mirai’s world in a novel and educational manner 🚗
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! 📚✨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. 🎥
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
In our newest Groove Jones Sandbox Article, we explore the synergy between the Apple Vision Pro, spatial video, and how it is set to revolutionize how we experience digital content. https://pulse.ly/t5mefsohue
Coupled with the advent of spatial video recording capabilities on select iPhones, this technology is not just a step but a leap into the future of immersive multimedia 💥
Some studies show customers who can experiment with a product in augmented reality are 25% more likely to complete a purchase. This article explores the Top Immersive Retail and E-commerce Vendors in 2024 by XR Today. Groove Jones was selected as one of the Top 10 studios in the space. https://pulse.ly/1te6uhngzy...