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September 9, 2019

Corona “Horns Up, Limes In!” AR Portal for UT Longhorns Games

Corona “Horns Up, Limes In!” AR Portal for UT Longhorns Games

Corona AR

In 2017, the University of Texas athletics department announced a partnership with Corona, along with the slogan, “Horns Up, Limes In!”

Groove Jones was brought on board to create an AR portal experience that allows UT fans the chance to step into a Corona beach while they watch the home game.

Augmented Reality CPG

Horns Up Limes In

corona AR

Onsite Activation

Horns Up Limes In

The AR Portal is part of Corona’s onsite activation at the University of Texas Austin’s home football games. Guests who are at the event, can pull out their phone and launch the AR Portal.

Creating the Corona Beach

The Groove Jones team had to create the beach so that guests could walk out onto the sand, past the Adirondack chairs, and up to the water. Everything was created using computer-generated graphics.
CGI Beach
CGI beer
beer bottle
corona beach

See Other AR Campaigns

  • Ford Co-Pilot 360 Saftey System – https://www.groovejones.com/ford_co-pilot360_vr/
  • Covestro – Covestro Transports its Customers into the Year 2030 – https://www.groovejones.com/covestro-future-of-mobility-vr/
  • Henkel Loctite using virtual reality for training – https://www.groovejones.com/automotive_vr_training/
  • Intel demonstrates a future 5G world – https://www.groovejones.com/intel-uses-vr-explain-future-5g-networks/
  • Zimmer Biomet uses VR for Medical Product sales – https://www.groovejones.com/vr_medical/
  • Taser International using for demonstrating their equipment in the field – https://www.groovejones.com/taser/

Feel free to reach out to us if you have any questions about our capabilities and activation services.

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

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Contact Us

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