We Create Custom AR Filters and Lenses for All of the Social Platforms
Groove Jones is an approved developer for Facebook, Instagram, Snapchat, and TikTok. We are publishing AR Camera Effects, Lenses, and Filters for our clients who want to engage on these social platforms. Augmented Reality Lenses and Filters are very similar. They both superimpose a computer-generated image or animation onto a user’s camera view. AR experiences come in various formats, including face filters and AR objects. Users engage with these AR experiences by using their mobile phone’s cameras and recording what they are seeing.
Since they are integrated into a social platform already, they are highly sharable. These experiences work on both Apple and Android devices.
Look at some case studies of the AR experiences we have created for our clients. If they include a QR code or Snapcode, you can scan them and launch the AR experience on your mobile device.
AR Murals, Wall Art, and Billboards
You may have found us through www.armurals.com or the many articles and press we have received for our AR mural work. Turn your wall space into an interactive experience without downloading a new App. We are developing some buzzworthy experiences that can be activated through any social platform. To the naked eye, the mural is static and immutable, but with AR, the image is placed within a dynamic scene. We are creating exciting OOH (Out of Home) experiences for brands like the Dallas Mavericks, Denver Nuggets, and Western Union. AR will help static art billboards and murals better connect with onlookers because of its ability to make the image and message more evocative.
Below is a video of an AR Mural activated through Spark AR (Facebook and Instagram) – https://www.groovejones.com/dallas_mavericks_luka_ar/
Some of Our Social AR Client Work
Client: Verizon
For the holiday shopping season, Groove Jones and the Facebook Creative Studio worked with Verizon to create an AR face game that drove traffic to Verizon’s shopping promotions. The campaign leveraged the fun and sharable aspects of a camera-enabled AR experience on the social platform with a unique game twist to stand out and generate excitement. The game aims to create a fun experience that transforms the user into a fun reindeer character while showcasing Verizon as an excellent destination for the holiday shopping season. Case study – https://www.groovejones.com/holiday-reindeer-dash-ar-facebook-ad-campaign-for-verizon/
Client: Conagra Foods – Slim Jim
The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure that is being released at Comic-con San Diego. Groove Jones was brought on board by the agency B.I.O.S. to help them with the launch of this momentous, retro nostalgia event by creating a digital camera experience that turns fans into Randy “Macho Man” Savage! Check out the case study here – https://www.groovejones.com/slim_jim_macho_man_ar/
Client: General Mills: Cheerios and Nature Valley Brands
General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: DJ Marshmello
Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s gestures and movements to control the gameplay. This is one of the first interactive games to debut on the Instagram platform. Needless to say, it was a huge hit. Over 3.2 million people engaged with it or viewed videos of the game in the first 48 hours after it launched. Within 2 weeks it had reached over 10,000,000 impressions! Case study – https://www.groovejones.com/marshmello_instagram/
Client: Warner Records
To celebrate Hobo Johnson and the LoveMakers’ upcoming September album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and feature the new song ‘Typical Story.’ The experience was selected as Filter of the Day on Snapchat. Check out the case study here – https://www.groovejones.com/hobo_johnson/
Below is an overview of the services we provide for both social platforms.
Snapchat – Lens Studio
For Snapchat, we can create Snapchat AR Lens. An AR Lens is a computer-generated object that can be placed in a user’s environment with the camera to create a short video or photo. An AR Lens is free to publish and distribute and share on the platform. The AR Objects can be animated, interactive, and have some intelligence. Groove Jones will design and develop a custom AR Lens for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI assets, textures, and data to run within the Snapchat App. 
Snapchat – Snapcodes
An AR Lens can be shared by sending a Snapcode to your friends. Or a user can access the AR Lens by scanning a Snapcode though the Snapchat App.
Snapcodes are unique, scannable codes that make adding new Snapchat friends AND opening Snapchat content, such as filters, easy.
Simply launch the App, point your camera at the Snapcode, and the App will automatically unlock the AR Lens for 24 hours. You can send it to your friends as well.
Now that a user has unlocked the filter via a Snapcode or received the lens from a friend who decided to share it once unlocked.
Once unlocked, you can “Snap” your videos or pictures using the lens in your unique way.
Facebook – AR Spark Studio
Facebook has a similar publishing platform, which allows us to upload AR Objects and AR Filters for use through the Facebook App. Use data, particles, animations and more to create shareable, interactive effects that respond to facial expressions, movements, and your surroundings. 
Facebook has categorized their AR offering in two ways.
- AR Objects – These are 3d objects that can be placed and viewed through the camera system.
- AR Masks – These are AR face filters that automatically detect the user’s face and apply a 3d overlay to their face.
The AR Objects and AR Masks can be animated, interactive, and have some intelligence. Groove Jones will design and develop your custom AR filter for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI assets, textures, and data to run within the Facebook App.
We Can Publish to These Platforms for Free
As an approved publisher, there is not a charge to upload your Lens or Filter on the platforms.
Let Us Build One for You.
Reach out and contact us anytime.
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