AR – Social AR Camera Effects, Filters, and Lenses (Facebook, Instagram, Snapchat, and TikTok)
Groove Jones is an official developer for creating AR lenses and filters on Facebook, Instagram, Snapchat, and TikTok. We work directly with Facebook, Instagram, Snap, and TikTok’s advertising business teams and with Agencies and Brands to bring their social AR concepts to life.
Since we are an official developer for social platforms, there is no cost to publish these filters and lenses on the media.
Our work has been viewed over 20 Million times across these platforms and has garnered many industry creative and technology awards.
Developing a native AR experience on social platforms directly can kick-start any mobile campaign. These experiences can then be organically launched via a brand’s owned social media channels or combined with a media campaign to amplify your reach.
The AR experience is integrated into your social channel and is easily accessible by your followers. You are giving them a tool to create content to share and post through it, tapping into their news feed as well.
Approved Developer for Facebook, Instagram, Snapchat, and TikTok
As an approved developer, we create the AR experiences directly on the social channels platforms – Spark AR (Facebook and Instagram), Snap Studio (SnapChat), and Effect House (TikTok). By building an experience on a platform, there is no cost for publishing or hosting.
Our team of Social AR experts will walk you through the differences between each platform and help you with a strategy to ensure you achieve your desired results.
Above is an AR experience we created for ConAgra’s SlimJim team for a Comic-con activation – https://www.groovejones.com/slim_jim_macho_man_ar/
Our work has been featured as a Snap “Lens of the Day,” a feat only accomplished by studios that breakout and demonstrate genuinely creative thinking.
We’ve created premium face filters, image recognition experiences for use with on-pack or in-store retail interaction, AR Portals, and AR games for some of the most recognized brands in the world.
Integrating Into a Mass Media Campaign
We have developed campaigns that leverage one or several of the social platforms at the same time. We’ve integrated the AR experience into both commercial broadcast commercials and OOH companion campaign pieces to create a fully integrated solution. This includes a successful strategy to drive customers to their preferred social platforms.
Below is a :30-second commercial spot for Baylor Scott & White Health which drove customers to an Instagram, Facebook, and TikTok AR experience. Case study – https://www.groovejones.com/your-goals-start-here-a-dallas-stars-ar-experience/
Groove Jones took the vision I had and perfectly executed it. The lens was a huge success, and Snapchat featured it on their community lens section with over 600k views in 24 hours.”
Director, Fan Engagement Strategy
Companies we’ve helped with their Social AR campaigns.
AR – Social Camera Effects, Filters, and Lenses (Facebook, Instagram, and Snapchat)
Whether you want to develop a social AR face filter, AR Portal, or AR game, we are the leader. Reach out for more information – https://www.groovejones.com/contact/
We work on all the major social platforms
- Facebook and Instagram Spark AR – https://sparkar.facebook.com/ar-studio/
- TikTok Effects House – https://effecthouse.tiktok.com/
- Snap Lens Studio – https://ar.snap.com/
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- AR Filters
- AR Lens
- AR Face Filters
- AR Portals
- AR Games
- Post-Production and VFX
- Interactive Development
- Publishing to the Social Platforms
- Integrating with an on-pack or in-store retail experience
- Integrating with an on-site activation or experiential event
Some of Our Social AR Client Work
For the holiday shopping season, Groove Jones and the Facebook Creative Studio worked with Verizon to create an AR face game that drove traffic to Verizon’s shopping promotions.
The campaign leveraged the fun and sharable aspects of a camera-enabled AR experience on the social platform with a unique game twist to stand out and generate excitement. The game aims to create a fun experience that transforms the user into a fun reindeer character while showcasing Verizon as an excellent destination for the holiday shopping season. Case study – https://www.groovejones.com/holiday-reindeer-dash-ar-facebook-ad-campaign-for-verizon/
Client: Conagra Foods – Slim Jim
The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure released at Comic-con San Diego. Groove Jones was brought on board by the agency B.I.O.S. to help them launch this momentous, retro nostalgia event by creating a digital camera experience that turns fans into Randy “Macho Man” Savage! Check out the case study here – https://www.groovejones.com/slim_jim_macho_man_ar/
Client: General Mills: Cheerios and Nature Valley Brands
General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: DJ Marshmello
Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s gestures and movements to control the gameplay. This is one of the first interactive games to debut on Instagram. Needless to say, it was a huge hit. Over 3.2 million people engaged with it or viewed videos of the game in the first 48 hours after it launched. Within 2 weeks, it had reached over 10,000,000 impressions! Case study – https://www.groovejones.com/marshmello_instagram/
Client: Warner Records
To celebrate Hobo Johnson and the LoveMakers’ upcoming September album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and feature the new song ‘Typical Story.’ The experience was selected as Filter of the Day on Snapchat. Check out the case study here – https://www.groovejones.com/hobo_johnson/