XR Avatar Station AR Camera Experience for AT&T’s NBA All-Star Game Activation
AT&T and Wasserman hired Groove Jones to bring the XR Avatar Station to Chicago for the 2020 NBA All-Star Game. AT&T is providing 5G connectivity at United Center making 2020 the first 5G powered NBA All–Star Game.
Fans inside the United Center with 5G-enabled devices will be able to connect to AT&T’s 5G network inside the arena. AT&T will also host 5G-powered virtual experiences for fans at Chicago locations such as Navy Pier and AT&T’s flagship Michigan Avenue store.
The activations will include a virtual multi-player 3-point competition and Groove Jones provided the XR Avatar Station that allowed users to create a video of 3D images of themselves virtually dunking over iconic Chicago landmarks.
Chicago Rooftop – XR Avatar Scanner Video
On The Court – XR Avatar Scanner Video
Step In and Get Scanned – No Touch Fan Engagement
Groove Jones was there with our XR Avatar Station, a volumetric camera system branded as the AT&T Scene Machine. Basketball fans had the chance to step inside, be volumetrically scanned, and then have themselves integrated into a one of a kind video basketball-themed video that they could keep or share on their favorite social platforms like Twitter, Facebook, Instagram, or Snap.
For more information about the XR Scanner and how you can license it for your events visit – https://www.groovejones.com/xr_avatar_station_volumetric_scanner/