What is WebGL?
WebGL is a powerful technology that allows for fully interactive 2D and 3D graphics to be displayed in a web browser on desktop, or mobile devices running at 60fps without the need for a special plug-in. Cool huh? Yes, it is! WebGL makes it possible for content creators like Groove Jones to develop games, interactive stories, 3D product demonstrations, and mixed media experiences across all devices that often look and feel like an App.
WebGL lets your browser leverage your device’s GPU so everything runs silky smooth and looks great with true physically based shaders and HDR imagery.
This is great for marketers who want to create dramatic sites to engage with their audience. For training and sales enablement it allows us to create product demonstrations using 3D objects that are realistic.
WebGL allows us to create worlds to explore as we did for Salesforce.
See how we used WebGL for ExxonMobil to demonstrate the complex concept and importance of CCS (Carbon Capture Storage). Case study – https://www.groovejones.com/exxonmobil_css_ar/
Some of Our Client Work
For Think 2021, Groove Jones was asked to create interactive WebGL and AR digital experiences that the IBM executives and speakers could use during the event to highlight their world-changing technologies and bring them to life. Case study – https://www.groovejones.com/ibm-leverages-ar-at-think-event/
The experience utilized both AR and WebGL to demonstrate the complex concept and importance of CCS (Carbon Capture Storage). Groove Jones worked with ExxonMobil’s agency partner, Group SJR, to tell the story using AR. Check out the case study here – https://www.groovejones.com/exxonmobil_css_ar/
The Salesforce team wanted to encapsulate that magic and bring a spark of joy right to users’ homes or offices by creating a direct mail kit that appeals to the senses and emulates their event and brand feel, including an online and virtual reality experience. Check out the case study here – https://www.groovejones.com/salesforce-webgl-threejs-online-experience/
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Reach out for more information – https://www.groovejones.com/contact/