<p><img decoding="async" class="size-full wp-image-2641 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy.png" alt="" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy.png 1920w, https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy-150x84.png 150w, https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy-768x432.png 768w, https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy-1024x576.png 1024w, https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy-996x560.png 996w, https://webhost.groovejones.com/wp-content/uploads/2017/01/SamsungBestBuy-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p class="article-title">Groove Jones was brought onboard to help virtual reality innovator Samsung create its new retail VR demo experience. Customers who visit Best Buy, AT&amp;T, Walmart, or other retail partners can experience the technology. The retail VR demo runs on Samsung&#8217;s S7 and S7 Edge and showcases the Gear VR hardware and platform to consumers.</p>
<p><img decoding="async" class="size-full wp-image-2640 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores.png" alt="" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores.png 1920w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores-150x84.png 150w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores-768x432.png 768w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores-1024x576.png 1024w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores-996x560.png 996w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Stores-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>The application is a retail demonstration of the Gear VR system. Samsung controls content and is dynamically updated remotely by the Samsung retail team.</p>
<p><img decoding="async" class="size-full wp-image-2634 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore.png" alt="" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore.png 1920w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore-150x84.png 150w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore-768x432.png 768w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore-1024x576.png 1024w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore-996x560.png 996w, https://webhost.groovejones.com/wp-content/uploads/2017/01/Samsung-GearVRStore-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /><br />
This experience can be seen at participating retail stores that sell the Samsung Gear VR &#8211; Best Buy, Target, AT&amp;T, Verizon, Walmart, T-Mobile, Boost Mobile and Cingular.</p>


Samsung Uses GrooveTech for Gear VR Retail Point of Purchase Display

<h1><img decoding="async" class="aligncenter size-full wp-image-18190" src="https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot.png" alt="" width="1920" height="1083" srcset="https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot.png 1920w, https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot-768x433.png 768w, https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot-1024x578.png 1024w, https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot-150x85.png 150w, https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot-1536x866.png 1536w, https://webhost.groovejones.com/wp-content/uploads/2017/01/UTHealthSpot-993x560.png 993w" sizes="(max-width: 1920px) 100vw, 1920px" /></h1>
<h1 class="article-title">UT Healthier Spot</h1>
<p>Client: UT Health San Antonio<br />
Agency: <a class="editable">Richards/Carlberg</a></p>
<p>Directed by Dale Carman</p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/993471025?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="UTHSA - 30TV"></iframe></div>


UT Health San Antonio – UT Healthier Spot

<p>The American Advertising Awards are the largest advertising awards program in the United States. Renowned judges from around the nation judge the local competition to determine who receives the honor of Gold, Silver, and Bronze ADDY Awards. Groove Jones is thrilled that our work received a Gold and two Silver Awards this year.</p>
<p><a href="https://www.groovejones.com/lego-play-is-your-superpower-new-york-city-and-los-angeles-projection-mapping-campaign"><img decoding="async" class="aligncenter size-full wp-image-21841" src="https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego.jpg" alt="" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-Lego-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p>
<p style="text-align: center;"><strong>Gold Award</strong><br />
Client: LEGO<br />
Production: LEGO &#8220;Play is your Superpower<br />
Category: Out of Home Campaign</p>
<p><a href="https://www.groovejones.com/presidents-choice-childrens-charity-power-full-kids-platform"><img decoding="async" class="aligncenter size-full wp-image-21842" src="https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC.jpg" alt="" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-PCCC-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p>
<p style="text-align: center;"><strong>Silver Award</strong><br />
Client: Presidents Choice Children&#8217;s Charity<br />
Production: PCCC Power Full Kids Site<br />
Category: Consumer Website</p>
<p><a href="https://www.groovejones.com/southwest-airlines-getaway-vacations-activation-computer-vision-powered-game"><img decoding="async" class="aligncenter size-full wp-image-21843" src="https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines.jpg" alt="" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2026/03/AddyAwards2026-SouthwestAirlines-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p>
<p style="text-align: center;"><strong>Silver Award</strong><br />
Client: Southwest Airlines / Infinite Agency<br />
Production: Southwest Airlines Paradise Portals<br />
Category: Games</p>
<h1 style="text-align: center;">About the AAF Dallas</h1>
<p><img decoding="async" class="aligncenter size-full wp-image-21847" src="https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards.jpg" alt="" width="1920" height="1500" srcset="https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards-768x600.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards-1024x800.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards-150x117.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards-1536x1200.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2026/03/2026-Addy-Awards-717x560.jpg 717w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p><span style="font-weight: 400;">AAF Dallas, the oldest civic organization in Dallas, has served as a trusted connector for corporate members and sponsors since its founding in 1908. The organization is led by a working board of volunteers committed to strengthening the advertising industry through advocacy, professional development, and meaningful industry engagement.</span></p>
<p><span style="font-weight: 400;">Through relationships with government leaders, AAF Dallas works to protect and promote the wellbeing of the advertising community. The organization also provides thought leadership through innovative programming, supports the next generation of industry professionals through its Educational Foundation, encourages diversity across the field, and celebrates outstanding achievements in advertising.</span></p>
<p><span style="font-weight: 400;">AAF Dallas has received national recognition for its impact, earning the American Advertising Federation’s Division 1 Club of the Year honor (for organizations with more than 500 members) in both 2011 and 2018.</span></p>
<p><span style="font-weight: 400;">The organization is a proud member of the American Advertising Federation (AAF), headquartered in Washington, D.C. The AAF serves as the unifying voice for more than 40,000 advertising professionals and connects a national network of approximately 200 advertising clubs across communities throughout the United States.</span></p>
<p>If you’re looking for award-winning service, give us a call today!</p>


Dallas AAF 2026 Addy Awards – Groove Jones Wins Gold and Two Silver

<p>Step aboard this laugh-filled episode of <i>Groove Talk</i> as host Doug Hogan sits down with Groove Jones co-founder Dan Ferguson and longtime senior interactive producer Ethan Compton. What begins with friendly banter about webcams, gray hair, and questionable hairstyles quickly evolves into a fascinating journey through Ethan’s decade-plus career in immersive production and the wild stories behind Groove Jones’ most ambitious projects.<br />
<img decoding="async" class="aligncenter size-full wp-image-21168" src="https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast.jpg" alt="" width="1920" height="1022" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast-768x409.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast-1024x545.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast-150x80.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast-1536x818.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/10/PodCast-1052x560.jpg 1052w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>Ethan shares his path from teaching game design to joining Groove Jones’ founding crew, where he’s spent years crafting jaw-dropping interactive experiences. The team revisits the making of <i>Swashbuckler</i>, a full-room VR adventure built for Royal Caribbean that had Ethan taking six cruises during the height of COVID while fighting seasickness, dodging battery fires, and pulling off an award-worthy install. Along the way, they dive into tales of old-school Flash games, Jedi alter egos, and the secret to Groove Jones’ success: fearless creativity, radical candor, and a studio culture built on trust and curiosity.</p>
<p>This episode perfectly captures the spirit of Groove Jones, equal parts chaos, innovation, and camaraderie, and reminds you why great teams make even the wildest projects possible.</p>
<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="The Groove Jones GrooveTalk Podcast | Episode 4: Jedi Names and Kraken Battles" src="https://player.vimeo.com/video/1129483649?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0"></iframe></div>
<h2><b>Who’s On the Mic</b></h2>
<ul>
<li><b>Doug Hogan</b> – Host and Creative Technologist guiding the conversation with humor and insight</li>
<li><b>Dan Ferguson</b> – Co-founder of Groove Jones and master of client experience and usability</li>
<li><b>Ethan Compton</b> – Senior Interactive Producer and storyteller behind some of the studio’s biggest VR hits</li>
</ul>
<h2><b>What They Cover</b></h2>
<ol>
<li><b>Ethan’s Journey</b> – From game development and teaching to joining Groove Jones’ early team</li>
<li><b>The Swashbuckler Saga</b> – Building a massive VR experience on cruise ships during COVID with skeleton monkeys and a Kraken</li>
<li><b>The Jedi Connection</b> – How Dan snuck his name into a Star Wars game as Dando Ergason</li>
<li><b>Culture at Groove Jones</b> – Radical candor, zero micromanagement, and a team-first philosophy</li>
<li><b>Legacy and Learning</b> – Why so many teammates have worked together across multiple studios</li>
<li><b>Innovation Mindset</b> – Tackling never-been-done projects with confidence and curiosity</li>
</ol>
<h2><b>Key Highlights</b></h2>
<ul>
<li>Behind-the-scenes of installing Swashbuckler on Royal Caribbean during a pandemic</li>
<li>Ethan’s tales of seasickness, de-stinkifiers, and nine-day installs</li>
<li>Dan’s Star Wars Easter egg moment with his Jedi Knight alter ego</li>
<li>How Groove Jones keeps a long-tenured, high-performing team through open communication and shared problem solving</li>
<li>A peek at the studio’s mix of R&amp;D, rapid innovation, and fearless client collaboration</li>
</ul>
<p><b>Why It’s Worth Watching</b><br />
If you love hearing how high-stakes creativity meets pure chaos, and how teams turn impossible challenges into groundbreaking experiences, this episode is a must. You will laugh, you will learn, and you might even want to join the next cruise-bound VR install.</p>
<p><b>Also Available On:</b></p>
<div class="podcasts"><a href="https://podcasts.apple.com/us/podcast/the-groove-jones-groovetalk-podcast/id1827702572"><img decoding="async" class="size-full wp-image-20878 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/08/Apple-Podcasts.png" alt="" width="320" height="80" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/08/Apple-Podcasts.png 320w, https://webhost.groovejones.com/wp-content/uploads/2025/08/Apple-Podcasts-150x38.png 150w" sizes="(max-width: 320px) 100vw, 320px" /></a><br />
<a href="https://open.spotify.com/show/7dQx4fF4ExyeNWMEYMQJaN"><img decoding="async" class="size-full wp-image-20881 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/08/Spotify.png" alt="" width="320" height="80" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/08/Spotify.png 320w, https://webhost.groovejones.com/wp-content/uploads/2025/08/Spotify-150x38.png 150w" sizes="(max-width: 320px) 100vw, 320px" /></a><br />
<a href="https://www.iheart.com/podcast/269-the-groove-jones-groovetal-289727705/"><img decoding="async" class="aligncenter size-full wp-image-20882" src="https://webhost.groovejones.com/wp-content/uploads/2025/08/iHeartRadio.png" alt="" width="320" height="80" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/08/iHeartRadio.png 320w, https://webhost.groovejones.com/wp-content/uploads/2025/08/iHeartRadio-150x38.png 150w" sizes="(max-width: 320px) 100vw, 320px" /></a><br />
<a href="https://podcastaddict.com/podcast/the-groove-jones-groovetalk-podcast/6011528"><img decoding="async" class="aligncenter size-full wp-image-20883" src="https://webhost.groovejones.com/wp-content/uploads/2025/08/Podcast-Addict.png" alt="" width="320" height="80" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/08/Podcast-Addict.png 320w, https://webhost.groovejones.com/wp-content/uploads/2025/08/Podcast-Addict-150x38.png 150w" sizes="(max-width: 320px) 100vw, 320px" /></a><br />
<a href="https://www.deezer.com/us/show/1002049091"><img decoding="async" class="aligncenter size-full wp-image-20884" src="https://webhost.groovejones.com/wp-content/uploads/2025/08/Deezer.png" alt="" width="320" height="80" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/08/Deezer.png 320w, https://webhost.groovejones.com/wp-content/uploads/2025/08/Deezer-150x38.png 150w" sizes="(max-width: 320px) 100vw, 320px" /></a><br />
<a href="https://www.podchaser.com/podcasts/the-groove-jones-groovetalk-po-6160499"><img decoding="async" class="aligncenter size-full wp-image-20885" src="https://webhost.groovejones.com/wp-content/uploads/2025/08/Podchaser.png" alt="" width="320" height="80" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/08/Podchaser.png 320w, https://webhost.groovejones.com/wp-content/uploads/2025/08/Podchaser-150x38.png 150w" sizes="(max-width: 320px) 100vw, 320px" /></a></div>


The Groove Jones GrooveTalk Podcast | Episode 4: Jedi Names and Kraken Battles

<p><img decoding="async" class="aligncenter wp-image-20775 size-full" src="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman.jpg" alt="Keebler Superman" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p style="font-weight: 400;">Groove Jones partnered with Advantage Unified Solutions to create a mobile WebAR game experience for The Ferrero Group and Keebler Cookies that brought the magic of the movies—and the sweetness of cookies—into fans’ homes.</p>
<p><img decoding="async" class="size-full wp-image-20776 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry.jpg" alt="Keebler Superman" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Superman-Super-Berry-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p style="font-weight: 400;">The campaign supports the launch of a limited-edition Keebler Superman Strong Berry Berry Fudge Stripes Cookies for the upcoming Superman Movie. The experience transforms cookies and packages into a superhero-themed augmented reality experience where fans can play and enter a contest for the chance to win tickets to the movie.</p>
<div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" title="Keebler Superman Strong Berry Berry Fudge Stripes Cookies AR Game" src="https://player.vimeo.com/video/1098929902?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0"></iframe></div>
<h2 style="font-weight: 400;"><strong>In-Store Retail Game</strong></h2>
<p><img decoding="async" class="size-full wp-image-20777 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1.jpg" alt="Keebler Superman" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman1-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p style="font-weight: 400;">The goal was to turn a simple cookie purchase into an immersive moment of fun. By scanning a QR code printed on specially marked packs, customers launch a browser-based AR experience via the Open for Magic website—no app download required. Once activated, the user’s mobile camera unlocks a game environment that blends their physical space with virtual Keebler Superman Strong Berry Berry Fudge Stripes Cookies hidden throughout.</p>
<h2 style="font-weight: 400;"><strong>Interactive Gameplay with Superhero Powers</strong></h2>
<p><img decoding="async" class="size-full wp-image-20778 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2.jpg" alt="Keebler Superman" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman2-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p style="font-weight: 400;">The gameplay experience invites users to channel superhero powers to “rescue” cookies from a series of dramatic scenarios. Players rescue a drink from a glass of milk by quickly drinking the milk, one that is covered in papers by blowing, and a package that is stuck in a grocery bag using swipes to unpack the bag.</p>
<p><img decoding="async" class="size-full wp-image-20779 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3.jpg" alt="Keebler Superman" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman3-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h2 style="font-weight: 400;"><strong>Creative and Technical Development with Retail Tie-In</strong></h2>
<p style="font-weight: 400;">Groove Jones led the design and development of the WebAR experience, which incorporated Superman-inspired powers, such as blowing into your mobile phone’s microphone to rescue one of the cookies. The team created custom animations, interactive elements, UI/UX design, and sound design.</p>
<p><img decoding="async" class="size-full wp-image-20780 aligncenter" src="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4.jpg" alt="Keebler Superman" width="1920" height="1080" srcset="https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4.jpg 1920w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4-768x432.jpg 768w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4-1024x576.jpg 1024w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4-150x84.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4-1536x864.jpg 1536w, https://webhost.groovejones.com/wp-content/uploads/2025/07/Art-Keebler-Superman4-996x560.jpg 996w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p style="font-weight: 400;">A customized API was integrated to enable retail engagement, allowing customers to find a store carrying the limited-edition cookies near them, further connecting the brand to retail conversions, including turn-by-turn directions to a local store.</p>
<h2 style="font-weight: 400;"><strong>A Sweet Success</strong></h2>
<p style="font-weight: 400;">This AR activation demonstrated how brands can utilize interactive technology to create memorable, story-driven experiences centered around their products. By combining the power of storytelling with the accessibility of browser-based AR, Groove Jones helped Keebler turn a cookie into a superhero moment—and delivered an experience that delighted fans of all ages. Check out the game here &#8211; <a href="https://keeblersuperman.com">https://keeblersuperman.com</a>/</p>
<h1>Award-Winning Production</h1>
<p><img decoding="async" class="aligncenter size-full wp-image-17612" src="https://webhost.groovejones.com/wp-content/uploads/2024/07/Award-HorizonInteractiveAwards-Best-NA.jpg" alt="" width="400" height="400" srcset="https://webhost.groovejones.com/wp-content/uploads/2024/07/Award-HorizonInteractiveAwards-Best-NA.jpg 400w, https://webhost.groovejones.com/wp-content/uploads/2024/07/Award-HorizonInteractiveAwards-Best-NA-150x150.jpg 150w, https://webhost.groovejones.com/wp-content/uploads/2024/07/Award-HorizonInteractiveAwards-Best-NA-200x200.jpg 200w" sizes="(max-width: 400px) 100vw, 400px" /></p>
<h2 style="text-align: center;"><strong>Horizon Interactive Awards </strong></h2>
<p style="text-align: center;"><strong>BEST OF CATEGORY</strong><br />
Category: GAME &#8211; MOBILE APPS</p>


UT Health San Antonio – UT Healthier Spot

UT Healthier Spot

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Dallas AAF 2026 Addy Awards – Groove Jones Wins Gold and Two Silver

The Groove Jones GrooveTalk Podcast | Episode 4: Jedi Names and Kraken Battles

Bringing Superhero Magic to Life with Keebler and WebAR Game

Capabilities

Application Development

Mixed Reality (MR)

VR (Virtual Reality)

Artificial Intelligence (AI): Generative AI

3D Technologies - Web and OOH

AR (Augmented Reality)

Contact Us

Have a project?
We would love to help. :)

I'm interested in...

UT Health San Antonio – UT Healthier Spot

UT Healthier Spot

Related Work

Dallas AAF 2026 Addy Awards – Groove Jones Wins Gold and Two Silver

The Groove Jones GrooveTalk Podcast | Episode 4: Jedi Names and Kraken Battles

Bringing Superhero Magic to Life with Keebler and WebAR Game

Capabilities

Application Development

Mixed Reality (MR)

VR (Virtual Reality)

Artificial Intelligence (AI): Generative AI

3D Technologies - Web and OOH

AR (Augmented Reality)

Contact Us

Have a project? We would love to help. :)

I'm interested in...

Have a project?
We would love to help. :)