Groove Jones

AWARD-WINNING NEXT-GEN TECH (XR, AR, VR, ML, AI, WebGL) STUDIO

  • Home
  • About Us
  • Case Studies
  • Capabilities
  • News
  • Awards
  • Sandbox
  • Careers
  • Contact Us

February 3, 2020

Mobile Marketing – Callaway Turns to Augmented Reality to Showcase MAVRIK Drivers and Irons

Callaway Turns to Augmented Reality to Showcase MAVRIK Drivers and Irons

Originally appeared on 01-31-2020 – Mobile Marketing – https://www.mobilemarketingmagazine.com/callaway-turns-to-augmented-reality-to-showcase-mavrik-drivers-and-irons

Callaway Golf is using augmented reality (AR) to showcase the features of its new MAVRIK line of drivers and irons. The range also includes fairway woods and hybrids, but these were not part of the AR promotion. The company worked with Dallas-based Groove Jones to develop the AR experience.

AR was integrated to support the product launch in over 1,200 US stores where golfers shop. Signage at the front of the store entrance showcased the MAVRIK product along with a ‘Trade-In Bonus’ promotion and a QR Code marker on all of promotional materials. Signage was also placed in and around the fitting bays and the retail product shelves.

In larger stores with fitting bays, the promotion drove customers to demo the MAVRIK Standard, MAVRIK MAX, and MAVRIK Sub-Zero driver against any driver in the store. Customers who took part in a fitting received a custom-made MAVRIK ball-marker which also included a QR-Code to activate the AR experience. Customers were instructed to scan the QR Code or use AR.CallawayGolf.com to activate the AR experience with no app download required.

The AR experience allowed potential buyers to explore the design and composition of the club they are looking at through a 360-degree AR view, with the visuals complemented by written tech specs.

“We wanted to show the features of the new MAVRIK Driver and Irons in a compelling way,” said Pete Avery, director of retail marketing at Callaway Golf. “AR allowed us to highlight all the technology inside the new MAVRIK line of products in an exciting new way.”

Related Posts:

  • Callaway Golf Launches In-Store AR Promotion for new MAVRIK…
  • Total Retail - Callaway Golf Uses Augmented Reality to…
  • Groove Jones Wins Seven 2021 NYX Marcom Awards Including 2…
  • Groove Jones Receives 12 Nominated Finalists Across 6…

Related Posts:

  • Callaway Golf Launches In-Store AR Promotion for new MAVRIK…
  • Total Retail - Callaway Golf Uses Augmented Reality to…
  • Groove Jones Wins Seven 2021 NYX Marcom Awards Including 2…
  • Groove Jones Receives 12 Nominated Finalists Across 6…

Application Development

  • Mobile App Development
  • Web Site, HTML5, and WebGL Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • XR Avatar Station™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram AR Filters and Snapchat AR Lenses

QUESTIONS?

Feel free to reach out.
Contact Us

(214) 749-0094 EMAIL US

© 2022 Groove Jones LLC    |    All Rights Reserved    |    Made by real nice people in Dallas, TX.