Groove Jones

AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

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March 19, 2022

Web 3.0 Avatar Fashion Show at Salesforce Connections Event

Web 3.0 Avatar Fashion Show at Salesforce Connections Event

Salesforce licensed our XR Avatar Scanner, a portable volumetric scanner, for the Salesforce Connections Chicago conference to create a one-of-a-kind experience and takeaway for their event guests.

The Groove Jones team scanned thousands of attendees at the event and integrated their digitalized avatars into a customized bespoke fashion show featuring Astro sporting a pair of Crocs.

The scanner system is Groove Jones’ proprietary volumetric scanner platform that captures a person’s 3d data in seconds. The scanner captures your 3d data while at the same time taking multiple pictures of your body using over 50 HD cameras. Each scanner system can scan over 1,000 people a day.
volumetric scanner
The system then automatically stitches the pictures together, adds a rig within a person’s 3d data, and then animates them to create a one-of-a-kind video where they are the star.
For this experience, we animated each guest walking down the catwalk in a fashion show along with Astro. The experience was used to highlight a customer success story with Crocs.
The scanner can be updated and staged to make it part of the event brand and style. The upper ring was customized to look to be a part of the overall aesthetic of the event

Customized Event Takeaways

Before stepping into the scanner, each guest registers with their mobile device by scanning a QRCode onsite. During the registration process, we collect important information to a client. Once the guest is scanned, they receive an email highlighting their experience with a link to download the customized, bespoke video where they are the star.

email

The Groove Jones team worked with Salesforce to integrate and animate their iconic character Astro. Below are screenshots from the final video.

Other Salesforce Work

Salesforce Dreamforce activation

Multiplayer Gamified Experience Activation at Salesforce Dreamforce Event Showcases Ford Customer Success Story – https://www.groovejones.com/multiplayer-gamified-experience-at-salesforce-dreamforce-event-for-ford-customer-success-story/

Up Next in Commerce by Salesforce – An Interactive Online Park for Businesses to Learn About What’s Next

– https://www.groovejones.com/salesforce-webgl-threejs-online-experience/

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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