2021 National Advertising Awards – Groove Jones Wins Silver for Virtual Reality

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Groove Jones took home a National Silver Addy for their Virtual Reality production for Givaudan.

SILVER AWARD
Client: Givaudan
Production: Givaudan Virtual TasteTrek® Citrus
Category: Virtual Reality
Case Study – https://www.groovejones.com/givaudan-virtual-tastetrek-citrus-vr-tool-for-citrus-flavour-creation/

About the American Advertising Awards

Formerly called the ADDY awards, the American Advertising Awards, are one of the US advertising industry’s largest competitions and is unique in their three-tier structure. The competition attracts more than 35,000 professional and student entries each year through local American Advertising Federation Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the nation’s finest creative advertising.

Entrants begin at the local level through more than 140 local AAF affiliate chapters in competitions usually held in January and February. Local ADDY Award winners are then eligible to advance to one of 15 regional AAF District competitions. Winners at the District level are then entered in the National competition, and National ADDY Award winners are recognized at ADMERICA, the AAF’s national conference held each June. Link to award site – http://winners.americanadvertisingawards.com/awards2020/

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