Groove Jones

AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

  • Home
  • About Us
  • Case Studies
  • Capabilities
  • News
  • Awards
  • Sandbox
  • Careers
  • Contact Us

July 28, 2017

State Farm’s Final Four Basketball Promotion – Cole’s Connection Challenge

State Farm’s Final Four Promotion – Cole’s Connection Challenge HTML 5 Game and Sweepstakes

The Marketing Arm hired Groove Jones to create an HTML 5 game for their client State Farm as part of State Farm’s promotional campaign with the NBA. The game allowed basketball fans to play the web browser-based free throw game on either their mobile device or on their laptop/computer.

HTML 5 Mobile Game

 

HTML 5 Mobile Game

HTML 5 Game

The game was a two-player game where the fan competed against an AI (artificial intelligence) player. Gameplay consisted of throwing the ball into one of the seven basketball hoops in an attempt to make a connecting straight, horizontal or diagonal line of 5. Players could attempt to block plays by making a shot before the other could complete their throw.

HTML 5 Mobile Game

HTML 5 Mobile Game

The game featured State Farm Agent “Cole Perez” played by Oscar Martinez from the Office fame. Every player also had the chance to enter the sweepstakes for the chance to win a trip to the 2018 NBA Finals.

Players could use a special power-up from Agent Cole, by tapping the Agent Assist button. If pressed, the player would get in the zone and slow down their opponent for a period of time, giving them an advantage.

The game also included a social share component, allowing players to share the game with their friends on both Facebook and Twitter.

Video of Gameplay

Below is an overview of the gameplay, which was available on both PC and mobile devices.

See More Sports-Related Campaigns

  • Sleep Number’s Award-winning Super Bowl Activation – https://www.groovejones.com/sleep_number_super_bowl_fan_engagement/
  • Under Armour and U.S. Army All American Bowl Activation – https://www.groovejones.com/under-armour-all-america-football-team-vr-experience/
  • Visionworks Little League World Series Activation – https://www.groovejones.com/visionworks-little_league_world_series-fan_activation/
  • Kaiser Permanente Super Bowl Activation – https://www.groovejones.com/kaiser-permanente-super-bowl-activation-my-two-minute-drill/
  • Comcast Xfinity NASCAR Activation – https://www.groovejones.com/nascar-xfinity-vr-campaign/

Feel free to reach out to us if you have any questions about our capabilities and activation services.

Check out videos on our YouTube channel

Follow us on LinkedIn or Facebook.

Related Posts:

  • Dallas Mavericks Launch “Masketball” Fan Engagement Web AR…
  • Groove Jones - Awwwards.com Site of the Day Nominee for…
  • NCAA Men’s and Women’s Final Four Championship Fan…
  • Medtronic’s Using Entertaining and Educational Game for…

Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

Feel free to reach out.
Contact Us

(214) 749-0094 EMAIL US

© 2023 Groove Jones LLC    |    All Rights Reserved    |    Made by really smart people in Dallas, TX.