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August 7, 2023

Groove Jones and gnet Agency Bring My Hero Academia Statue to Life Using AR

Groove Jones and gnet Agency Bring My Hero Academia Statue to Life Using AR

My Hero Academia

gnet Agency partnered with Groove Jones and Crunchyroll to deliver an extraordinary activation for My Hero Academia. This collaboration involved adding an augmented reality (AR) effect to a custom-made statue featuring characters from the series, available on Crunchyroll, to transport fans into the world of My Hero Academia and enhance engagement with the franchise.

My Hero Academia

The statue commemorates the Historical Battle in Kamino of All Might vs All For One (My Hero Academia, Season 3, Episode 48).

 

gnet commissioned artist Greg Aronowitz to sculpt the statue depicting the intense battle between All Might and All For One.

My Hero Academia

The statues began as small Maquettes and were eventually realized as full life-size models.

My Hero Academia

To further enhance the fan experience, gnet partnered with Groove Jones to create an immersive AR activation that would accompany the statue. The AR experience includes the opportunity for fans to take photos or videos to post to their favorite social channels.

My Hero Academia

Animating the VFX from the actual show for AR was created frame by frame, to simulate what viewers saw in the show.

My Hero Academia

Below is an image of the statue that fans flocked to see at events likes Anime NYC and Anime Expo in Los Angeles.

My Hero Academia

The AR Experience

Groove Jones developed the unique AR experience that would complement the physical statue and give fans an interactive journey. The AR experience is launched by scanning a QR code positioned next to the statue.

My Hero Academia

Once the users are in the experience, they are able to scan the accompanying statue and bring it to life, where they can explore and engage with some of their favorite My Hero Academia characters.

My Hero Academia

The primary tech stack to create the AR experience:

  • 8th Wall (AR SDK)
  • js and WebGL (Web Graphics)
  • React (Web Development)

My Hero Academia

The San Diego Comic-Con Museum Exhibition

The culmination of this project was the unveiling of the statue and AR activation at the San Diego Comic-Con Museum in July 2023. For the next six months, attendees have the opportunity to visit the My Hero Academia Statue and AR experience. We hope this unique exhibition captivates fans and brings them into the world of the anime series.

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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