Holographic Projection Over Niagara Falls for Disney’s Avatar: The Way of the Water Trailer Release

For the new Avatar: The Way of the Water movie trailer release, we produced a giant, 60-foot-wide holographic projection over Niagara Falls. The activation occurred in the Niagara Falls State Park, in front of the Falls.

Below is the video Disney released of the activation before the trailer drop.

Groove Jones partnered with National Experiential, who orchestrated the activation and the drone show in the sky.

The oversized holographic projection with the backdrop of Niagara Falls was used as part of a video promotion for the new trailer featuring James Cameron – Creator and Director of Avatar. The location was selected because James Cameron grew up in the Niagara Falls area.

The hologram featured never before seen shots from the new movie with the city of Ontario, Canada, in the background.

Check out this never been done before activation that combines the elements – Earth, Water & Air all at once.

Behind the Scenes at Niagara

The animated holographic effect was accomplished through National Experiential using multiple 4K projectors and a lighting truss holding a 60-foot by a 30-foot translucent screen.

The material is translucent. However, when an image is projected onto it, the material reflects the light, creating the hologram effect.

600 Drones Overhead Show

High above the holographic display projection, over 600 drones put on an amazing show highlighting the Avatar logo and icon. The drone show utilized individual drones that were choreographically programmed to achieve the animation above the projection. Each drone was equipped with LED lights that changed colors as they animated the Avatar logo.