Funky Buddha Premium Hard Seltzer WebAR Face Filter Launches with Super Bowl Commercial
Funky Buddha Brewery is airing their first commercial during Super Bowl LV which shows how drinking Funky Buddha Premium Hard Seltzer brings out the unique, funky side we all possess.
When you take a sip of Funky Buddha Premium Hard Seltzer and experience that fresh, brewed from cane sugar and agave taste, something amazing happens. Your funky side is unleashed. And when that funky side is unleashed, you start to see the world for the fun, creative, and always-interesting place that it really is. Groove Jones helped turn the humorous regional commercial spot into a truly unique national WebAR face filter.
The “Funky the Ordinary” campaign kicked off this week with a 30-second spot in Florida, and the brewery using both a WebAR face filter and a Snapchat lens to help spread the word about the rollout of its Premium Hard Seltzer in eight additional states in March, as well as Washington, D.C.: Alabama, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
The WebAR Face Filter can be reached by visiting https://funkytheordinary.com, where fans can activate the experience without the need for an App.
Just scan a QRCode on-site in-store or tap the link, then enter your age, and users 21 and older can activate the experience.
A Funky The Ordinary Face Filter @ www.funkytheordinary.com
People love interesting and unique camera effects to share on Social media and with their friends. Groove Jones worked with Funky Buddha’s agency partner, The Community, to create the WebAR version of the filter based on the Super Bowl commercial campaign and the tag line “Funky The Ordinary!”
Special QRCodes were placed on Funky Buddha variety packs and in-store on POS displays.
“Funky The Ordinary” Sweepstakes
Fans that are 21 years or older can enter the “Funky the Ordinary” Sweepstakes for the chance to win a pair of custom branded Funky Buddha sneaker skates.
“Funky the Ordinary” Commercial
The commercial was inspired by the new Funky Buddha Premium Hard Seltzer variety pack. Funky Buddha’s agency, The Community, produced the commercial and the OOH billboards. The spot will air in Florida during the Big Game Sunday, and an activation featuring social media influencers interacting with the lens will be featured on the brewery’s social channels.
OOH Campaign
Other WebAR Work
Modelo – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/
Dallas Mavericks – https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis/
Corona – https://www.groovejones.com/corona-webar-campaign-for-custom-sneakers/
Victoria – https://www.groovejones.com/victorias-dia-de-los-muertos-web-ar-campaign/
AT&T – https://www.groovejones.com/virtual-event-innovation/