Groove Jones

AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

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May 22, 2018

Creating Photorealistic Wallpapers & Upholstery in UE4 for AR and VR Clients

Creating Photorealistic Wallpapers & Upholstery in UE4 for AR and VR Clients

We are taking architectural visualization to new heights. The studio has recently worked with TRI-KES, a company specializing in high-end wallpaper and upholstery, on a VR experience for the HD Expo in Las Vegas. The goal was to create a hotel lobby with elements of Zaha Hadid’s architectural design.

One of the Groove Jones’ artists, Chris Holden, created over 200 Material Instances from 20 masters with 80 textures based on real-world wallpaper and upholstery samples for this project.

The results are mind-blowing. The project shows how you can use modern material techniques to get photorealistic results in VR. Attendees could change wallpaper and upholstery in real time Vive controllers. What is the production magic behind this project?

Each wallpaper and upholstery had many custom requirements and parameters. Patterns were created with a mix of techniques including; photo-sourcing real samples, hand-painting custom details and procedural generation in UE4’s material editor.

Groove Jones

Designed and built the environment blockout. The world lighting and detail was created by an external artist, Steve Allen. We worked closely in the process of modeling, materials and lighting meeting strict requirements of the client.

Groove Jones

Two-tone mask master. Note Transition function (see below and UI controls (for how material picked with Vive controllers) added to all Masters.

Groove Jones

Wallpaper with controllable UV scale, rotation, color, roughness per layer.

Groove Jones

Individual layer scale & rotation master material.

Four mask & base color selector master material.

Groove Jones VR

Groove Jones VR Materials

Groove Jones VR Materials

Initial environment design blockout

Final interior. Walls & Furniture intentionally left blank for the the user to apply materials in VR.

Overview of most materials

See the full project case study.

You can find more details on the project here – https://www.groovejones.com/tri-kes/

  • Toyota USA and the TRD Pro AR Experience – https://www.groovejones.com/toyota_trd_ar/
  • Perot Museum DinosaurPachyrhinosaurus Lens- https://www.groovejones.com/perot_museum_snapchat_ar_lens/
  • Amazon.com Using Augmented Reality to See Fashion and Fitness – https://www.groovejones.com/amazon-ar/
  • FX Networks American Horror Story Comic-Con AR Experience – https://www.groovejones.com/fx_ahs_comic-con/
  • American Airlines AR Wayfinding – https://www.groovejones.com/american_airlines_arkit/
  • Zombie Bob’s Pizza Snapchat AR Lens – https://www.groovejones.com/zombie_bobs_pizza_snapchat/
  • Frothy Beard Brewing Company Snapchat AR Lens – https://www.groovejones.com/frothy_beard_brewing_company_ar/

Feel free to reach out to us if you have any questions about our capabilities and activation services.

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Related Posts:

  • Clutch Features Groove Jones as the Top VR & AR Company in…
  • Groove Jones Joins Unity's Certified Creator Network
  • The 5 Best Virtual Reality Developers
  • Holograms 101 and Their Use in Today's Marketing

Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

Feel free to reach out.
Contact Us

(214) 749-0094 EMAIL US

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