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AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

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October 11, 2017

TravelNevada Launches 360-Degree Video “Don’t Fence Me In” Tour

The Nevada Division of Tourism (TravelNevada.com) kicked off a mobile tour in California cities as part of its first-ever “Don’t Fence Me In” 360-degree video and experiential disruptive installation tour. The live-action video production took a crew of 20 people, traveling 750 miles across the state of Nevada over a 7 day period. Groove Jones managed and directed the video production as well as the mobile App production.

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

The theme of  Nevada’s “Don’t Fence Me In” attitude gave people in San Francisco, Los Angeles, and San Diego areas the opportunity to experience a 360-degree virtual road trip throughout Nevada. The experience follows a group of young adventurers as they climb, kayak and drive across, around and through the state’s epic landscapes. Groove Jones worked with the agency Fahlgren Mortine on the commercial video production and Evolve Concepts on the mobile tour.

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

“California is one of Nevada’s main drive and fly markets, so we want to bring residents an unmatched Nevada experience, knowing the virtual scenery will be a complete contrast to their current physical surroundings,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs, said. “We want to unleash people’s adventure mindset by transporting them from a bustling city with crowds of people to wide-open spaces and the most breathtaking landscapes in the country.”

Best viewed at 1440K.

Facebook VR

Seven Days, 20 Person Crew, Covering 750 miles

Visitors to each installation saddle up to a saloon-style set put on a Nevada character-themed VR headset, and are instantly transported from their crowded metropolitan setting into awe-inspiring, wide-open locations such as Lake Mead, Valley of Fire State Park, Hoover Dam, Sand Mountain, Virginia City, and Lake Tahoe.

Facebook Campaign Insights:

Nevada 360 Road Trip Campaign ran on Facebook

  • Over 2.3m Video Views
  • 7.6m Impressions
  • ~30% View Rate (2x the benchmark 14.8% rate)

Fun Fact: The ad agency found that Baby Boomers interact with travel content the most out of any generational group at a total rate of 20.37%.

Notably more than the runner-up – Gen X’ers who interacted at an average rate of 16.07%.

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

TravelNevada.com Launches 360-Degree Video "Don't Fence Me In" VR Tour

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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