At Groove Jones, we are building the future of immersive content delivery with the Orchestrator Platform, a suite of tools that simplify, synchronize, and elevate demonstrations on Apple Vision Pro. Designed for live events, brand activations, and enterprise-scale deployments, these products work together to give producers and brands unprecedented control over how audiences engage with immersive media.

The platform consists of four core products:

• The Orchestrator Companion App – an iPad App that serves as a remote control dashboard for content on the Apple Vision Pro headsets.
• The Orchestrator Media Server – A robust infrastructure for hosting, managing, and distributing immersive media content.
• The Orchestrator Media Player – A robust playback engine for the Apple Vision Pro optimized for immersive formats – Immersive Videos (AIVU) and 3d objects and geometry (USDZ)
• The Orchestrator Stream Kit – An APK that allows 3rd party developers to integrate Orchestrator controls into their own app.

The Orchestrator Companion App – iPad Control Dashboard for Apple Vision Pro

The Orchestrator Companion App is an iPad App that empowers producers, sales teams, and event technicians to control Apple Vision Pro headsets with ease. By transforming an iPad into a command center, the app removes the need for manual headset management and ensures every experience runs seamlessly. The Orchestrator Companion App is purpose-built for environments where time, precision, and audience engagement matter most.

Key Capabilities

• Remote App Control: Launch and manage Apple Vision Pro Orchestrator enabled apps.
• Media Playback Management: Select and start content on individual or multiple devices simultaneously.
• Synchronized Experiences: Keep groups of users perfectly aligned, ensuring shared moments of immersion.
• Real-Time Monitoring: Track device status and live scene views to maintain flawless performance during activations.

The Orchestrator Media Server

The Orchestrator Media Server provides the backbone for hosting and distributing AIVU immersive media files to Apple Vision Pro headsets. It can run locally on a computer for on-site activations or be deployed in the cloud for distributed events, giving producers complete flexibility in how they deliver content. By streamlining media delivery, the Orchestrator Media Server ensures operators can focus on the experience rather than the logistics of managing content and version control of an App.

Key Capabilities

• Secure and Flexible Deployment: Operates as a Hybrid Architecture Cloud and Local Server hosting of content for live activations or as a cloud-based solution for enterprise-scale rollouts. This serves a remote HLS stream and HTTPS live streams (HLS) .m3u8 playlist files. as well as allowing AVPs to download locally for maximum quality and lowest latency.
• Centralized Media Access: Curated libraries are instantly available for the AVP Orchestrator App to launch and control.
• Scalable Performance: Designed to handle multiple headsets and media formats at once, ensuring smooth playback for audiences of any size.

The Orchestrator Stream Kit

The Orchestrator Stream Kit is a Swift Package that allows 3rd party developers to integrate Orchestrator controls into their own app for use with the Orchestrator Platform.

Key Capabilities

• Accelerate Development: Reduce time to market by leveraging pre-built orchestration tools rather than building control systems from scratch.
• Extend Brand Ecosystems: Bring orchestration capabilities into existing branded apps, creating a seamless experience for audiences without switching platforms.
• Scale with Confidence: Gives brands and their development team a powerful set of tools while maintaining code base.

Licensing for Fast and Easy Deployment

Licensing the Orchestrator Platform is designed to be straightforward and scalable for brands that want to elevate live events, activations, and enterprise-level engagements. 

There is an integration cost to connect the Orchestrator technology into your AVP App, ensuring seamless performance across devices. From there, Groove Jones makes it simple to purchase and deploy the system based on a monthly or annual licensing fee based on the number of headsets you plan to deploy. 

By scheduling a demo and consultation, brands can select the subscription tier that best fits their needs, define the number of devices, and set billing preferences. Once activated, you gain immediate access to the full suite of tools, giving you unprecedented control over how your audience experiences and interacts with your immersive media. Simply contact Groove Jones and we will walk you through the process – https://www.groovejones.com/contact

The Groove Jones Advantage

Groove Jones has been a pioneer in immersive media for over a decade, consistently setting benchmarks for what is possible in this space. Our team has led the industry through first-of-its-kind experiences, from directing the world’s first automotive commercial in 360º video for Acura to launching the first multiplayer VR fan experience at Comic-Con for FX Networks’ American Horror Story that brought audiences together in new ways. We also created the first same-day VR companion app and in-theater release movie experience for Daylight’s End, demonstrating how immersive content and big screen entertainment can be combined for maximum impact.

Our studio has been there at the start of every major platform shift, producing launch content for both Oculus and Samsung Gear VR, helping introduce millions of consumers to virtual reality for the very first time. This history of innovation positions Groove Jones as one of the most trusted partners in the industry, with a proven track record of delivering premium immersive solutions for global brands.

The Orchestrator Ecosystem continues this legacy of leadership. By combining powerful orchestration tools, robust media hosting, and high-quality playback, we provide clients with a turnkey solution for deploying Apple Vision Pro at scale. Whether for live events, brand activations, or enterprise environments, Groove Jones ensures that every immersive experience is delivered with the polish, precision, and creativity that have defined our work from the very beginning.