Groove Jones

AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

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August 28, 2016

Daylight’s End VR Released Same Day as Theatrical Premiere

VR Experience Launched Same Day as Theatrical Release

Daylight’s End, the movie hit theaters on August 26, 2016. That afternoon we did something that has never been done before in the entertainment world – we released the movie in Virtual Reality simultaneously.

A few months before the movie was to hit theaters, the Groove Jones team got the chance to screen the movie. The movie was filmed in Dallas and was Directed by William Kaufman. He was aware of the work we had been doing for big brands. We had just finished working on the American Horror Story experience for FX Networks. So we knew that this genre of storytelling is extremely powerful in VR. The conversation quickly turned to how we could collaborate.

The movie was hitting theaters in 6 weeks.

We negotiated the rights to distribute the film in VR and production began.

Daylight's End VR Movie available on the HTC Vive
Netflix on Steroids

We’v been working on a new platform that allows our commercial clients to display 2d video content within a custom branded 360º environment. The VR Showroom is part of our Groove Tech platform that increase the speed to market and lowers the production risks for our clients. We’ve been integrating 3d elements into these environments, for both aesthetic and interactive reasons.

We’ve created it so it works on all the VR platforms – Samsung Gear VR, HTC Vive, Google Cardboard, and Oculus.

Daylight's End VR Movie available on the HTC Vive

The idea of watching a post-apocalyptic horror movie in a burned out bunker was interesting to us. Adding elements to surprise and scare the viewer while watching the movie was the goal. This would be our Netflix on steroids!

HTC Vive and the Steam Store

We decided to go with the HTC Vive because of our recent successes with it for FX Networks and McDonald’s. Both the HTC and Valve teams were excited about the idea and had a plug and play pathway to monetize it. On day one of our release – over half a million people saw our posting on Steam. From that posting, VR users could then download the App and buy the chapters of the move.

Download the App from Steam Now – http://store.steampowered.com/app/513150/

Daylight's End VR Movie available on the HTC Vive CS-ThrottleFilms-Daylight'sEnd.005

10 Episodes

The movie was released in 10 chapters as in-app purchases. When a customer purchases a chapter, they unlock a weapon used by one of the characters. weapons are fully functioning and can be used to blast zombies in the lair. Episodes are being sold for $1.99 or you can purchase the entire movie for $12.99 as a bundle.

Daylight's End VR Movie available on the HTC Vive

The movie will be released as a 360º MP4 file for mobile VR platforms.

CS-ThrottleFilms-Daylight'sEnd.007

Feel free to reach out to us if you have any questions about our capabilities and activation services.

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

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Contact Us

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