Cars Commerce Touchscreen Kiosks and “Phygital” Interactive Experiences for NADA Event

Groove Jones worked with Freddie Georges Production Group (FGPG) to design and develop a series of interactive applications for Cars Commerce at the National Auto Dealers Association (NADA) event in Las Vegas.

Cars Commerce offers a comprehensive platform designed to streamline the process of buying and selling cars. They provide an audience and technology platform to help local retailers simplify their operations, scale their businesses, and stay ahead in a rapidly evolving industry. FGPG created a massive conference display with a two-story structure and over a dozen kiosks for interactive experiences managed by the Cars Commerce sales team.

The Cars Commerce platform aims to consolidate various aspects of the automotive sales process, including marketplace visibility, digital experience enhancements, trade and appraisal services, and media network outreach, thereby creating a more connected and efficient ecosystem for automotive retail. The digital component of the displays served as tools for attendees to learn about the individual products.

Our objective was to showcase Cars Commerce’s capabilities in car appraisals and dealer services through interactive demos. The focus was on user engagement, ease of use, and providing a seamless experience that highlighted Cars Commerce’s appraisal kiosk at the event.

Each station included a Badge Scanner with integration with the NADA Conference API, which allowed for seamless attendee registration through badge scanning and user data capture.

Accu-Trade Appraiser/Accu-Save “Phygital” Demo

The FGPG team created multiple physical stations that resembled the interior dashboard of a car. This dashboard served as a unique and inviting interactive experience for attendees to learn about the Accu-Trade Appraiser/Accu-Save service platform. Every guest wanted to step up and grab the wheel as if they could drive off.

As attendees arrive at the National Auto Dealers Association event kiosk, they are greeted by an interactive screen inviting them to initiate their experience by scanning their badge.

Participants are then presented with the opportunity to appraise one of four vehicles:

• 2021 Chevy Trailblazer
• 2014 Ford F-150
• 2018 Nissan Rogue
• 2015 Chrysler Town & Country

Following their selection, attendees are directed to plug in an Onboard Diagnostics (OBD) unit into the plug port integrated into the physical dashboard. 

An OBD is a system that monitors a car’s computer system and reports diagnostic trouble codes. The OBD plugs were positioned at the top of the dashboard, allowing the user to plug and play.

Groove Jones created an NFC control system that “read” the physical OBD plug prop and activated the digital content on screen, creating a “phygital” magic moment for attendees.

Guests can specify various attributes of the vehicle, including odometer readings, color choices, onboard diagnostics, and tire conditions.

After fine-tuning these details, users can generate a comprehensive report, offering an instant valuation alongside a detailed assessment of the vehicle’s condition.

This demo facilitates an immersive appraisal experience, enabling participants to understand the vehicle’s value comprehensively.

Cars Commerce All-in Demo

This component of the project provided an extensive look into the Cars Commerce ecosystem, including Cars.com, Dealer Inspire, AccuTrade, and Cars Commerce Media Network.

The application featured several key components designed to enhance the user experience and showcase Cars Commerce’s services:

• Cars.com Demo and Reputation Report: A web-based module that displayed reputation data alongside email marketing integration.
• Dealer Inspire Demo with the integration of a Prizm Report
• AccutTrade Demo and Login integration
• Cars Commerce Media Network Demo and Integration with Building Your In-Market Media Plan

It allowed users to explore a wide array of services and tools offered by Cars Commerce, from vehicle appraisals to dealer network support, showing the platform’s capabilities.

For more information about Cars Commerce, visit – https://www.carscommerce.inc/