Happy International Women`s Day from the women of Groove Jones! πΈβ¨ Today, we celebrate the strength, resilience, and achievements of women everywhere.
While this photo captures just a few of our incredible team members, we want to honor all of our Groovy women who are making waves across the globe.
Each one of you brings unique talents, perspectives, and joy to Groove Jones, contributing to the vibrant tapestry that makes us who we are.
Here`s to empowering each other and pushing the boundaries of what`s possible! πͺπ
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
πΊπΈ Honoring Our Heroes: Happy Veterans Day from Groove Jones! π
Today, we come together as a nation to pay tribute to the brave men and women who have served our country. ππ
On this Veterans Day, Groove Jones expresses our deepest gratitude to all the veterans who have selflessly dedicated themselves to protecting our freedom.
In honor of March Madness - we`re throwing it back to the 2023 NCAA Menβs and Womenβs Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Menβs & Womenβs Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. ππ₯ A unique blend of sports, tech, and funβcheck out how we transformed fan engagement!
A night to remember! Last week, our very own Groovers, Dan and Bobby, represented us at the Dallas Addy Awards.
A massive shoutout to the teams behind Toyota Crown and Keebler campaigns - your creativity and dedication have truly set a new standard. Because of your hard work, Groove Jones brought home not one, but TWO Golds last evening! ππ
Congratulations to everyone at Groove Jones! This win is a testament to our team`s passion, innovation, and commitment to excellence!
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! πβ¨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. π₯
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
π Tech Tuesday: Discover the Future of Brand Interaction! π
Brands are stepping into a new era of customer engagement with AR-powered scavenger and treasure hunts! This innovative approach combines the thrill of exploration with the magic of technology, creating an immersive experience that blurs the lines between the real and digital worlds. Check out our article here: https://pulse.ly/d7vyufawln
Inspired by the success of games like Pokemon Go, these AR hunts use smartphones to bring interactive adventures right into the hands of users.
Why are these hunts a game-changer for marketing? They foster enhanced customer engagement, increase brand awareness, and offer unique storytelling opportunities. Plus, they`re easily accessible through mobile devices, requiring no extra hardware or software
Embrace the future of marketing with AR scavenger hunts β an innovative blend of adventure, technology, and customer engagement.
Exciting news from IVRHA (International Virtual Reality and Healthcare Association) - The Association for the Immersive Healthcare Industry! At the VR Healthcare Demo Tour in Cleveland, they`re showcasing the groundbreaking collaboration between Groove Jones and Jennifer C. Reneker, Assistant Dean of Scholarly Innovation at the School of Population Health, University of Mississippi Medical Center. π
Together, we`ve introduced the cutting-edge VR platform VIST Neuro-ID, aiming to revolutionize healthcare. Dive into the case study here: https://pulse.ly/6g2iroeool
Groove Jones, in partnership with Dr. Reneker and her UMMC team, embarked on a research and development journey to tackle a crucial healthcare challenge. They created a series of tests within an HTC VIVE Pro Eye VR headset to assess performance across various tasks. This vital research is generously supported by the Health Resources and Services Administration (HRSA).
VISTβ’ records data through a range of sensors during these tests, offering hope that researchers will identify subtle neurological disruptions by leveraging artificial intelligence. π§ π‘
#VR, #VRTechnology, #HealthandWellness, #Innovation, and #HealthcareInnovation #GrooveJones...
πWishing you a Joyful and Grateful Thanksgiving from Groove Jones!
π¦ This Thanksgiving, we`re taking a moment to express our deepest gratitude for the incredible connections we`ve made and the moments we`ve shared. π From the entire team at Groove Jones, we thank you for being a part of our journey.
At Groove Jones, our team boasts diverse expertise β from creating location-based entertainment and amusement park rides, engineering enterprise Apps, and challenging video games, to designing unique animated characters and capturing live-action narrative stories for broadcast commercials and feature motion pictures. π₯
We leverage the latest touch, gesture, computer visualization, augmented reality, and virtual reality technologies to create meaningful connections between brands and people. Discover the magic of Groove Jones!
Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
Let`s talk holograms π« Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. β¨
Embark on a virtual journey like no other with the Zion Cemetery VR Experience π
https://pulse.ly/uue1mkqoge Powered by the latest in immersive technology, this VR adventure brings to life the rich history and stories of Zion Cemetery. Learn more about how this groundbreaking project was created and see how history and technology merge to revive the past in a way you`ve never experienced before.
Available now through the @META VR App Lab! πΆοΈ Dive in here:https://www.oculus.com/deeplink/?action=view&path=/app/9739772016097395
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." - Dr. Martin Luther King Jr.
Today, we honor the legacy of Dr. Martin Luther King Jr., a visionary who taught us the power of words, the strength of community, and the unyielding courage to dream of a better tomorrow.
We are so proud to partner with Be Pro Be Proud (BPBP) to revolutionize the way we inspire the next generation of the skilled workforce through cutting-edge VR technology. https://pulse.ly/1zw1gc3ert
Introducing "Truck Tech," our Virtual Reality game that offers a deep dive into the realm of diesel technology repair. ππ§ Players will find themselves in a meticulously detailed truck center repair facility, where they can explore and learn about the diesel tech industry firsthand through interactive gameplay.
This project is a commitment to educating and empowering the future workforce with knowledge about viable and rewarding career paths in skilled trade.
Exciting news! An amazing Adweek feature highlights Groove Jones` dynamic collaboration with General Mills and VMLY&R Commerce. Get ready for a thrilling dive into the world of Carmella Creeper, the latest addition to the iconic Monster Cereal family.
For over three decades, the General Mills monster trioβCount Chocula, Franken Berry, and Boo Berryβhave reigned supreme. Now, introducing Carmella Creeper, an undead DJ and the first female character in the lineup. Look out for her on the caramel apple cereal and the Monster Mash Remix cereal box.
In a partnership with Walmart, shoppers can experience the `Creep to a New Beat` shoppable AR experience, inspired by Carmellaβs electrifying remix of the Halloween classic `Monster Mash`. Don`t miss out on this spine-tingling game!
To make all this magic happen, our team at Groove Jones harnessed the power of 8th Wall`s SDK, bringing consumer activation to life in a whole new way. ππ»
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engineβ’ brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. ππ
In our newest Groove Jones Sandbox Article, we explore the synergy between the Apple Vision Pro, spatial video, and how it is set to revolutionize how we experience digital content. https://pulse.ly/t5mefsohue
Coupled with the advent of spatial video recording capabilities on select iPhones, this technology is not just a step but a leap into the future of immersive multimedia π₯
#MeetTheGroovers - This week weβre spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
Who`s down for a studio tour on this fine Monday?!
Step inside the Groove Jones studio, where weβve maintained a unique vision to inspire, engage and entertain by bringing our imagination to life through the use of extended reality π€π«
#MeetTheGrovers - This week weβre spotlighting our amazing 3D Asset Lead, Elliott Johnson, who`s been with GJ for over 5 years!
Elliott brings varied experience and a scrutinous eye to the GJ team and loves finding the intersection between visual appeal and optimal performance.
Prior to Groove Jones Elliott worked as a fabricator, puppet builder, sculptor and painter whose work has been shown in galleries and museums across the country.
His favorite project he worked on was League of Legends 5G MEC Virtual Production where he was able to help art direct a virtual environment in the striking style of Netflix`s Arcane series for a fascinating and unique experience.
In his free time, Elliott enjoys books, travel with his wife and creating the occasional difficult object.
Discover Volumetric Stages β the ultimate immersive storytelling experience!
Imagine individuals performing in a studio while a stunning 3D world unfolds behind them on a LED wall. Volumetric Stages use cutting-edge tech like LED walls and motion tracking to transport talent into any imaginable space β real or fantastical.
Ready to transform your storytelling? Groove Jones specializes in unlocking the magic of Volumetric Stages. From concept to execution, we craft captivating experiences using LED walls, motion tracking, and 3D innovation. Elevate your content with us today!
#MeetTheGroovers - This week weβre spotlighting our amazing UX/UI Designer, Bipassana Shrestha, whoβs been with GJ for 3 years!
Bip brings her unique blend of creativity and user-centric design to the GJ team. Her passion lies in crafting seamless and visually captivating digital experiences while also prioritizing usability and accessibility.
Prior to Groove Jones, Bip illustrated and designed board games for Goliath and Pressman Games where she designed for clients like Nickelodeon, Cartoon Network, Paddington and many more.
Her favorite project sheβs worked on was Medtronic where she and the team were able to create a larger-than-life, fully interactive gamified experience that demonstrated the potential of a computer aided polyp detection system powered by AI! Check out the case study: https://pulse.ly/60zx7a51tf
In her free time, Bip enjoys hiking in nature, playing with her dog friends, drawing, playing games on Switch and watching anime.
Honored to be recognized by @clioawards for our Motivotter campaign with Baylor Scott & White Health and the Dallas Stars! πβ¨ Huge shoutout to Launch Agency for trusting us to bring their vision to life! π
We are thrilled to be shortlisted in two categories: Social Media Influencer and AR. Check out our case study at the link below and dive into the immersive AR experience launched on TikTok, Instagram, and Facebook!
Celebrating 8 Years of Creativity and Innovation with Groove Jones! π₯³π
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! πβ¨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. π
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. β€οΈ
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating hologramsβtruly a sight to behold! ππ»
Elevate your karaoke game with Lysol Air-Aoke! π¬οΈπΆ
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! π¦
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. πΈπ«
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. ποΈCheck out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. π―οΈ
I spy with my little eye... a Groove Jones sticker!
At Groove Jones, it`s a time-honored tradition that whenever one of our team members hits the road, a GJ sticker finds its spot in the city...
This time around, our Groover had the pleasure of exploring the vibrant streets of Seattle! π Known for its coffee culture, music scene, tech hub, and natural beauty!
We can`t get enough of seeing our Groovers uncovering new corners of the world!
As we prepare for the clock to strikes midnight, we bid farewell to the past and step into a brand new chapter filled with endless possibilities.
ππ Groove Jones is thrilled to welcome the New Year with open arms and a heart full of excitement. In this new year, we`re dedicated to delivering even more captivating and innovative solutions that ignite imaginations, spark connections, and leave a lasting impact. ππ‘
In the dynamic world of advertising, businesses are constantly seeking innovative ways to capture the attention and imagination of consumers.
One of the traditional methods that has stood the test of time is Out-of-Home (OOH) billboard advertising. However, with the advent of technology, Augmented Reality (AR) has emerged as a powerful tool, revolutionizing the advertising landscape.πβ¨ Interested in learning more? Click the link in our bio and head to our sandbox!