Let`s talk holograms 💫 Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. ✨
Our very own Dan Ferguson, Co-Founder of Groove Jones, is set to speak at the Metaverse Spectrum business conference and expo on Day 1 - December 6, 2023, at 3:00 PM ES! Join him as he shares insights on how brands are leveraging emerging technologies to engage consumers. Register now to catch Dan live: https://pulse.ly/sqzx2bu7a4 🚀
Dan will be joining speakers from industry giants Microsoft, Ernst & Young, NVidia, TikTok, and Decentraland. Get ready to explore immersive tech`s vast business opportunities.
Exciting news from IVRHA (International Virtual Reality and Healthcare Association) - The Association for the Immersive Healthcare Industry! At the VR Healthcare Demo Tour in Cleveland, they`re showcasing the groundbreaking collaboration between Groove Jones and Jennifer C. Reneker, Assistant Dean of Scholarly Innovation at the School of Population Health, University of Mississippi Medical Center. 👏
Together, we`ve introduced the cutting-edge VR platform VIST Neuro-ID, aiming to revolutionize healthcare. Dive into the case study here: https://pulse.ly/6g2iroeool
Groove Jones, in partnership with Dr. Reneker and her UMMC team, embarked on a research and development journey to tackle a crucial healthcare challenge. They created a series of tests within an HTC VIVE Pro Eye VR headset to assess performance across various tasks. This vital research is generously supported by the Health Resources and Services Administration (HRSA).
VIST™ records data through a range of sensors during these tests, offering hope that researchers will identify subtle neurological disruptions by leveraging artificial intelligence. 🧠💡
#VR, #VRTechnology, #HealthandWellness, #Innovation, and #HealthcareInnovation #GrooveJones...
Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
Elevate your karaoke game with Lysol Air-Aoke! 🌬️🎶
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! 🦠
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. 📸💫
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
A night to remember! Last week, our very own Groovers, Dan and Bobby, represented us at the Dallas Addy Awards.
A massive shoutout to the teams behind Toyota Crown and Keebler campaigns - your creativity and dedication have truly set a new standard. Because of your hard work, Groove Jones brought home not one, but TWO Golds last evening! 🏆🏆
Congratulations to everyone at Groove Jones! This win is a testament to our team`s passion, innovation, and commitment to excellence!
Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
3M worked with Groove Jones to demonstrate the hanging capabilities of Command™ Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Command™ Damage-Free Hanging Solutions, highlighting the hook’s strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Command™ 10 lb X-Large Utility Hook, and be demonstrated at CES.
In our newest Groove Jones Sandbox Article, we explore the synergy between the Apple Vision Pro, spatial video, and how it is set to revolutionize how we experience digital content. https://pulse.ly/t5mefsohue
Coupled with the advent of spatial video recording capabilities on select iPhones, this technology is not just a step but a leap into the future of immersive multimedia 💥
FC Dallas fans join the game at the Retro Burn Night event. Fans were scanned with the Groove Jones volumetric scanner https://pulse.ly/lmxy0wj7nx and then received a custom video where they join current players and past legends of the team on the pitch at Toyota Stadium.
This video shows Tex Hooper, the FC Dallas mascot, followed by a version with an FC Dallas fan. Hundreds of fans received a personalized video. Our XR Avatar Scanner uses the power of AI and high-end video rendering to create these keepsakes.⚽
FC Dallas went on a nostalgic journey with their Retro Burn Night celebration at a recent match with Atlanta United FC. Fans joined FC Dallas players on the pitch, such as Paxton Pomykal, Sebastian Lletget, Maarten Paes, Jesus Ferreira, and Paul Arriola, alongside the celebrated Dallas Burn veterans – Paul Broome, Jeff Cassar, and Chad Deering.
This event was a tribute to the club’s past, who set the stage with a ceremonial shield ignition before the match.
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." - Dr. Martin Luther King Jr.
Today, we honor the legacy of Dr. Martin Luther King Jr., a visionary who taught us the power of words, the strength of community, and the unyielding courage to dream of a better tomorrow.
🌟 Tech Tuesday: Discover the Future of Brand Interaction! 🌐
Brands are stepping into a new era of customer engagement with AR-powered scavenger and treasure hunts! This innovative approach combines the thrill of exploration with the magic of technology, creating an immersive experience that blurs the lines between the real and digital worlds. Check out our article here: https://pulse.ly/d7vyufawln
Inspired by the success of games like Pokemon Go, these AR hunts use smartphones to bring interactive adventures right into the hands of users.
Why are these hunts a game-changer for marketing? They foster enhanced customer engagement, increase brand awareness, and offer unique storytelling opportunities. Plus, they`re easily accessible through mobile devices, requiring no extra hardware or software
Embrace the future of marketing with AR scavenger hunts – an innovative blend of adventure, technology, and customer engagement.
Groove Jones Celebrates 5 Award-Winning Achievements in the 2024 Horizon Interactive Awards. Congratulations to our clients @ConstellationBrands: Modelo team - Winning Best of Category, @FerreroSpA and @AdvantageUnifiedCommerce - Gold, @FuelCellEnergy - Gold, @Constellation Brands (4): Corona Premier team - Gold, and @PerotMuseum - Silver.
We are thrilled to announce our work with the American Heart Association 🫀 to bring a groundbreaking virtual reality (VR) experience to life! This innovative VR application is designed to teach teenagers and adults the critical lifesaving skills of Hands-Only CPR and how to properly use Automated External Defibrillators (AED). https://pulse.ly/bturx4j2q4
Diving into this immersive VR journey, users will gain the confidence and knowledge needed to step in and save lives in emergencies.
Celebrating 8 Years of Creativity and Innovation with Groove Jones! 🥳🎉
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! 🎂✨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. 🌟
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. ❤️
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. 🌌🏛️
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. 🎥🌿
Enhanced Performances: Talent feels truly `in` these environments, resulting in more authentic and engaging performances. Plus, with integrated lighting that mirrors the natural world, we eliminate issues like green spills or awkward edges. The result? Flawless, immersive experiences. 🌈👩🎤
Groove Jones is excited to announce that we have two productions that will be recognized at the American Advertising Awards, Dallas Chapter event on February 29, 2024. Our clients Toyota Motor North America - https://pulse.ly/2viqdgzhlh and Ferrero SpA, Advantage Unified Commerce - https://pulse.ly/s0jm3aywjj are up for the prestigious ADDY awards.
We are looking forward to celebrating with our local Dallas Agency colleagues and creatives. The American Advertising Awards are the largest advertising awards program in the United States.
Renowned judges from around the nation judged the local competition, which will determine who will receive the honor of Gold and Silver ADDYs ®. We are thrilled to share this with our clients and agency partners.
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
#MeetTheGroovers - This week, we’re spotlighting our incredible Development Supervisor, Andrea Simeone, who has been an integral part of the Groove Jones team for the past five years. Andrea’s passion for technology and games is infectious, and he is always eager to empower his team to both inspire and transcend creative challenges.
Prior to joining Groove Jones, Andrea had 15 years of experience in various roles spanning management and software development. He possesses a remarkable versatility within the software realm and is always eager to explore new frontiers.
While Andrea doesn’t have a single favorite project at GJ, he finds satisfaction in harnessing his technological expertise and experience to contribute to projects that serve noble causes, particularly in education and healthcare.
In his free time, Andrea is a passionate gamer. He is also constantly honing his culinary skills!...
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
Refresh your marketing strategy this season by integrating virtual reality into your campaigns. Past projects like the Corona Premier VR Golf Experience have showcased VR`s ability to immerse users in unique, brand-enhancing experiences. Check out the case study: https://pulse.ly/cgcdf3tnik
From virtual sports to interactive product demos, VR turns campaigns into memorable adventures. Embrace the potential of VR to innovate and captivate.
In honor of March Madness - we`re throwing it back to the 2023 NCAA Men’s and Women’s Final Four Championship Fan Experience for LG we did with Cogent World and Allied Sports! https://pulse.ly/ravsj3ssk2
The NCAA Men’s & Women’s Final Four Championship went next-level with LG`s immersive fan experiences. In Houston & Dallas, fans became the stars of their own slam dunk videos, thanks to cutting-edge XR & GrooveTech FanScan technologies. 🏀💥 A unique blend of sports, tech, and fun—check out how we transformed fan engagement!
We are thrilled to announce our collaboration to take the award-winning Dia de los Muertos mural to a new level! In 2019, we introduced an interactive masterpiece brought to life through Augmented Reality. Now, we`ve set out to create an entire digital universe inspired by this iconic artwork, revolutionizing how you experience this traditional holiday celebration. Check out the case study - https://pulse.ly/6miic6v3k4
Users can now tap and explore every facet of this vibrant scene, truly becoming a part of the celebration. Capture stunning images, record videos, and discover all the incredible attractions within this digital realm.
Ready to dive in? Head over to https://pulse.ly/z56o00qnzg and check it out 🌼🌺💀🎉
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! ⚽💥 Check out the full case study here: https://pulse.ly/zq13dvzgef
🇺🇸 Honoring Our Heroes: Happy Veterans Day from Groove Jones! 🌟
Today, we come together as a nation to pay tribute to the brave men and women who have served our country. 🙌💙
On this Veterans Day, Groove Jones expresses our deepest gratitude to all the veterans who have selflessly dedicated themselves to protecting our freedom.
We are so proud to partner with Be Pro Be Proud (BPBP) to revolutionize the way we inspire the next generation of the skilled workforce through cutting-edge VR technology. https://pulse.ly/1zw1gc3ert
Introducing "Truck Tech," our Virtual Reality game that offers a deep dive into the realm of diesel technology repair. 🚚🔧 Players will find themselves in a meticulously detailed truck center repair facility, where they can explore and learn about the diesel tech industry firsthand through interactive gameplay.
This project is a commitment to educating and empowering the future workforce with knowledge about viable and rewarding career paths in skilled trade.
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! 📚✨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. 🎥
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!