XR Avatar Scanner™ – A 360 3D Volumetric Scanner that creates personalized experiences for fan engagement, customer activations, and Metaverse moments.
Our XR Avatar Scanner™ is the next generation of audience engagement at B2B and B2C events. It is a portal to creating digital doubles for your guests. We use volumetric camera technologies to create personalized videos or AR avatars of your audience that are impossible to recreate in real life. It’s unlike anything else on an event floor.
Below is an example of what we did for AT&T at the NCAA Football Championship. The system scanned and then renders a 3D avatar of football fans on the field and had them run the game-winning touchdown followed by a celebration dance in the end zone.
Inside our scanner, guests are instantly scanned by 50 4K cameras that capture HDR (high dynamic range – for color and depth) using multiple focal lengths to create a CGI clone of the guest.
Our platform is an end-to-end delivery system – from collecting your guest’s data for your mailing list to scanning and final delivery of the digital takeaway in seconds. We average over 100 guests per hour!
The XR Avatar Scanner is a turn-key portable platform that includes:
- XR Avatar Volumetric Scanner System
- Full 360 Volumetric Scan
- High-resolution Texture Capture
- Integrated Animation Rigging Pipeline
- Customer Acquisition System for User Data on Email Opt-In
- Media Delivery System via Email or Text
- Staffing for managing and running at events
The system is simple: you enter the 10′ x 10′ booth-sized scanner and strike a pose. The scanner captures your 3d data while at the same time, taking multiple pictures of your body using over 90 cameras. The system then automatically stitches them together, creating a 3D model that you can share with your friends.
Unlike Anything Else on an Event Floor – Place Your Guest’s Digital Double into Exciting Cinematic Metaverse Worlds!
We can scan and add your audience into a custom branded video for your event. Below is the “City Bot” theme for AT&T’s Dream Hack event. We scanned guests and placed them into exciting game-inspired worlds.
Or we can create an AR (Augmented Reality) experience and give your guests an AR Avatar of themselves. Below is a clip showing a full volumetric AR Avatar of a fan alongside LeBron James shooting hoops. If you can dream it we can build it.
Imagine getting scanned at a major sports event and being dropped onto the 50-yard line at the Super Bowl, on the center court of a Final Four, or standing on the medal podium at the Olympics.
We can now transport your guests to a moment in history or a remote location like the Taj Mahal or on a mountain top. We are exploring themes that are truly unique and never seen before. Consider being placed into a fantasy world or a zombie apocalypse. The possibilities are endless.
The Next Dimension of Discoverability
Our customizable XR AVATARS are ready for social sharing in a matter of minutes. We can personalize the media deliverable with customized client-branded or event branded backgrounds, 3d elements, and unique animation effects.
Part of our 3.0 technology will enable our scanner to integrate your data into advanced animations. This involves specially posed guests that can be composited into an animated scene.
Want something more advanced? We have various levels of production capabilities including the ability to rig and animate the 3d geometry.
Below is a sample of our 3.0 XR Avatar scanner which can add an animation to your scan data.
How Does it Work?
Our 3D volumetric photography generates bespoke, highly-shareable holographic digital imagery (avatars) of your event guests with your brand in themed XR environments – all onsite in the XR Avatar Scanner.
In less than 2 seconds we’ll capture dazzling vibes and imagery of your guests.
A 3D digital avatar of each guest is then rendered and placed into a suite of branded animated videos our output as an AR animated model where your guests are the stars.
Customer Acquisition System
This is a complete system, lead capture, scan, and delivery system. We can customize our data capture system for your specific need. We can capture any specific demographic content of your user base during the registration process. Since we need their email or phone number to send them their file, this is a great opportunity to get them to join your mailing list for future marketing endeavors or to ask them for specific user surveys.
As used at the NBA All-Star Game for AT&T – https://www.groovejones.com/xr-avatar-station-for-att-nba-all-star-game-chicago/ and Dreamhack Atlanta – https://www.groovejones.com/xr-avatar-station-att-dreamhack/
Momento’s that Last – 3d Collectible Miniaturized Statues of You!
Imagine receiving a 3d miniaturized statue of yourself. We can do that too!
It doesn’t end when the event is over. We can also offer the ability for your guests to receive highly sought-after 3D printed sculptors of their XR AVATAR.
These moments will live with your guests for a lifetime, and they will always remember where they received them.
The miniaturized 3d sculptures come in 6″ and 10″ sizes. Just like your favorite action figures.
We can create a promotion for your event that gives you the ability to give instant win or daily rewards.
As Seen at Comic-Con San Diego
FX Networks used our 3d camera system to create custom XR Avatars for Comic-con in San Diego. Fans would create custom GIFs and movies by integrating their scan into a personalized scene from FX televisions shows – Archer, American Horror Story, Legion, or It’s Always Sunny in Philadelphia.
After selecting your favorite show we captured the fan’s data in order to send them their own customized and shareable GIF or movie.
Every client has unique needs that require a flexible platform that enables them to accomplish their goals. Since the XR Avatar Scanner is part of our GrooveTech platform, we can customize it to meet your needs. From capturing data to creating fully branded activations, your experience will be uniquely yours.
Location-Based Activation Friendly – License It for Your Next Big Fan Engagement
We’ve created some of the largest location-based activations around the world and GrooveTech has helped drive the success of these events. We provide equipment and the team to run it so you can focus on what is important.
Requirements: Size Area: 10’ x 10’
- Setup time: The average setup is 48 hours.
- Power: One 500W outlet required.
- Internet: Requires at least 30Mbps network connectivity.
- For best results, equipment needs to be indoors in a semi-lit space. Bright lights affect the results of scanning.
- Staffing: We provide staffing and support to run the equipment. You provide brand ambassadors.