Western Union is Using Social AR Filters at Pop-Up Events Throughout Denver
In 2018, Western U
nion will make their move to a new corporate headquarters in downtown Denver. To celebrate the company’s relocation, they are having a series of “Yellow Door” pop-up events in and around the city to showcase their involvement with the community. As part of this campaign, Tigris Marketing brought on Groove Jones to create multiple social AR filters for use at the events.
The filters were created to highlight various Denver lifestyles as well as the sports sponsorships that Western Union has with the NBA Denver Nuggets and MLS Colorado Rockies teams.
Groove Jones created 8 unique filter and lens effects for both Facebook and Snapchat platforms, giving multiple opportunities for Western Union to engage with their audience.
Pick Your Lifestyle
The AR filters are available by launching your Snapchat App and scanning in the Snapcode, or by simply using your camera and scanning in the QR Code to activate the Facebook Filter.
Colorado Rapids Fan
Denver Nuggets Rocky Fan
Denver Nuggets Rocky AR Slam Dunk
Denver Lifestyle Series – The Red Rock Rocker
Denver Lifestyle Series – The Hipster
Denver Lifestyle Series – Let It, Snow
Denver Lifestyle Series – Outdoors and Wildlife
The Locations
- Union Station – Wynkoop Plaza
- 16th Street Mall
- Dick’s Sporting Good’s Park – MLS Colorado Rockies games
- Downtown Convention Center
- Pepsi Center – NBA Denver Nuggets games
See More AR Related Campaigns
- Toyota USA Using AR At Auto Shows and State Fairs to Show Off the New 2019 TRD Pro Lineup – https://www.groovejones.com/toyota_trd_ar/
- Perot Museum DinosaurPachyrhinosaurus Lens- https://www.groovejones.com/perot_museum_snapchat_ar_lens/
- Amazon.com Using Augmented Reality to See Fashion and Fitness – https://www.groovejones.com/amazon-ar/
- FX Networks American Horror Story Comic-Con AR Experience – https://www.groovejones.com/fx_ahs_comic-con/
- American Airlines AR Wayfinding – https://www.groovejones.com/american_airlines_arkit/
- Zombie Bob’s Pizza Snapchat AR Lens – https://www.groovejones.com/zombie_bobs_pizza_snapchat/
- Frothy Beard Brewing Company Snapchat AR Lens – https://www.groovejones.com/frothy_beard_brewing_company_ar/
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