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AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

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September 28, 2018

Western Union is Using Social AR Filters at Pop-Up Events Throughout Denver

Western Union is Using Social AR Filters at Pop-Up Events Throughout Denver

In 2018, Western Union will make their move to a new corporate headquarters in downtown Denver. To celebrate the company’s relocation, they are having a series of “Yellow Door” pop-up events in and around the city to showcase their involvement with the community. As part of this campaign, Tigris Marketing brought on Groove Jones to create multiple social AR filters for use at the events.

Snapchat Facebook AR Social Filters Lenses

The filters were created to highlight various Denver lifestyles as well as the sports sponsorships that Western Union has with the NBA Denver Nuggets and MLS Colorado Rockies teams.

Snapchat AR Social Lenses

Groove Jones created 8 unique filter and lens effects for both Facebook and Snapchat platforms, giving multiple opportunities for Western Union to engage with their audience.

Snapchat Facebook AR Social Filters Lenses Marketing

Pick Your Lifestyle

The AR filters are available by launching your Snapchat App and scanning in the Snapcode, or by simply using your camera and scanning in the QR Code to activate the Facebook Filter.

 

Colorado Rapids Fan

Denver Nuggets Rocky Fan

Denver Nuggets Rocky AR Slam Dunk

Denver Lifestyle Series – The Red Rock Rocker

Denver Lifestyle Series – The Hipster

Denver Lifestyle Series – Let It, Snow

Denver Lifestyle Series – Outdoors and Wildlife

The Locations

  • Union Station – Wynkoop Plaza
  • 16th Street Mall
  • Dick’s Sporting Good’s Park – MLS Colorado Rockies games
  • Downtown Convention Center
  • Pepsi Center – NBA Denver Nuggets games

 

See More AR Related Campaigns

  • Toyota USA Using AR At Auto Shows and State Fairs to Show Off the New 2019 TRD Pro Lineup – https://www.groovejones.com/toyota_trd_ar/
  • Perot Museum DinosaurPachyrhinosaurus Lens- https://www.groovejones.com/perot_museum_snapchat_ar_lens/
  • Amazon.com Using Augmented Reality to See Fashion and Fitness – https://www.groovejones.com/amazon-ar/
  • FX Networks American Horror Story Comic-Con AR Experience – https://www.groovejones.com/fx_ahs_comic-con/
  • American Airlines AR Wayfinding – https://www.groovejones.com/american_airlines_arkit/
  • Zombie Bob’s Pizza Snapchat AR Lens – https://www.groovejones.com/zombie_bobs_pizza_snapchat/
  • Frothy Beard Brewing Company Snapchat AR Lens – https://www.groovejones.com/frothy_beard_brewing_company_ar/

Feel free to reach out to us if you have any questions about our capabilities and activation services.

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

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Contact Us

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