WebAR and NativeAR – AR Experiences Without An App

With the advances in today’s mobile web browsers and operating systems, we can now deliver AR experiences through a mobile Web browser – no App necessary.

The promise of using your mobile device and camera to unlock digital content is happening today. WebAR now allows you to utilize computer or data visualization without downloading an App. This works for both Android and iOS devices. Yes, all mobile phones.

We are an approved developer on all of the most popular WebAR SDK platforms.

• Zappar
• DeepAR
• 8th Wall
• TensorFlow
• Banuba
• Blippar

We choose the right WebAR SDK for you that does the best job at the lowest price.

This is an experience we created for Constellation Brands – Modelo Especial. The experience does not need any special App to download. Just a mobile web browser. Link to case study – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

The customer journey is simple and easily integrated in-store, on the shelf, on-site, and out of the home. The customer sees the AR promotion as a call to action. They then access the Web page for the experience by using a QRCode, texting themselves the URL, or having them type in the URL. To activate the AR content, we need to ask them permission to allow the web page access to their camera. Once that is done, they can access the AR content. No App is needed.

Web AR can utilize both SLAM (Simultaneous Localization and Mapping) and Image Recognition technologies to digitally visualize your content. Since it is a web page, we can then add a variety of web-enabled features and functionality to the AR experience.

“We’ve been consistently wowed by Groove Jones’ creativity and so impressed with how they have leveraged our software to build beautiful AR experiences. As proven by their case studies, the work is not only beautiful but effective too. They are certainly one of the leading immersive agencies globally.”

Max Dawes, Managing Director at Zappar

Videos of WebAR in Action

Check out some of the programs we have developed for our clients using Web AR.

Callaway Golf
Link to case study – https://www.groovejones.com/callaway-golf-launches-in-store-ar-promotion/

Constellation Bands – Modelo 
Link to case study – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

WebAR versus Social AR

Each platform has Pros and Cons. We have created a comparison chart of App AR versus Social AR versus WebAR. 

Below is a video example comparing the same AR experience for both Social AR and WebAR to compare the results.

WebAR – Filters, Camera Effects, AR Objects, and AR Portals

Whether you want to develop a social AR face filter, AR Portal, or AR game, we are a leader in the AR space. Reach out for more information – https://www.groovejones.com/contact/

Our Services

• Strategy Planning for an Integrated Campaign
• Concept and Creative
• User Experience – UI/UX
• Design
• CGI
• Animation
• Post-Production and VFX
• Interactive Development
• Publishing for the Web
• Integrating with an on-pack or in-store retail experience
• Integrating with an on-site activation or experiential event