VR Recruitment App for AT&T – The AT&T HUB
AT&T has numerous development programs they use for recruitment purposes. In order to showcase and inform potential candidates about these programs, AT&T has created videos to tell each story. Groove Jones has been working with the AT&T College Recruiting team on the creation of several videos, which have been developed for VR (virtual reality) and shot in 360º.
The AT&T College Recruiting team uses these 360º videos at events around the US: career fairs, information sessions, and other campus recruitment events.
They wanted to create a VR application to combine these videos into a single virtual theater allowing students to interact with and view the content that most interests them.
Content is also accessible via the web so users can view online via a desktop or mobile device.
The AT&T VR HUB
The AT&T College Recruitment VR App serves as a hub to all of the rich video content that has been created. The individual video experiences can be launched via various controls within an AT&T branded world.
Included in the VR application are multiple 360º videos shot by Groove Jones featuring “Day in the Life” experiences at various locations within AT&T.
The experience helps the viewer see what life is like working at AT&T and allows them to step into the different locations and meet some of the people that work there.
We also incorporated several existing 2D videos including the Leadership Development Program, the Finance Leadership Development Program & locational videos for the Technology Development Program. These 2D videos help highlight the culture of working at AT&T with key messaging from teams around the country.
Development Programs highlighted in the App.
- B2B Sales Development Program
- Finance Leadership Development Program
- Technology Development Program
- Leadership Development Program
Taking design cues from the new Discovery District at the AT&T headquarters in downtown Dallas, Groove Jones designed an interactive video hub environment for users to explore and watch videos.
In this super futuristic hub environment, users can select one of the many videos to play simply by gazing at the play icon. Included in the environment are some “Easter egg” interactive elements that display AT&T’s 8 value pillars.
AT&T Locations Map
Inside the Technology Development Program, the experience is an interactive map of all the hub locations candidates can be placed. By looking at a location the viewer can launch videos from that location.
Each local team created a video to highlight their unique culture and work environment.
The program was created with AT&T University – https://www.att.jobs.
Groove Jones has worked with AT&T numerous times. Here are a few links to other programs.
AT&T Sports Marketing – https://www.groovejones.com/jordan_spieth_pebble_beach/
AT&T Sports Marketing – https://www.groovejones.com/att_winning_11_decision_day/
AT&T University Employee Training – https://www.groovejones.com/att_corporate_training_with_vr/