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April 29, 2020

VR Recruitment App for AT&T – The AT&T HUB

VR Recruitment App for AT&T – The AT&T HUB

AT&T has numerous development programs they use for recruitment purposes. In order to showcase and inform potential candidates about these programs, AT&T has created videos to tell each story. Groove Jones has been working with the AT&T College Recruiting team on the creation of several videos, which have been developed for VR (virtual reality) and shot in 360º.

AT&T VR

The AT&T College Recruiting team uses these 360º videos at events around the US: career fairs, information sessions, and other campus recruitment events.

They wanted to create a VR application to combine these videos into a single virtual theater allowing students to interact with and view the content that most interests them.

Content is also accessible via the web so users can view online via a desktop or mobile device.

The AT&T VR HUB

The AT&T College Recruitment VR App serves as a hub to all of the rich video content that has been created. The individual video experiences can be launched via various controls within an AT&T branded world.

VR Recruitment App

Included in the VR application are multiple 360º videos shot by Groove Jones featuring “Day in the Life” experiences at various locations within AT&T.

virtual reality tour

The experience helps the viewer see what life is like working at AT&T and allows them to step into the different locations and meet some of the people that work there.

360 videos AT&T

vr day in the life

vr vfx

vr chat

vr recruitment

We also incorporated several existing 2D videos including the Leadership Development Program, the Finance Leadership Development Program & locational videos for the Technology Development Program. These 2D videos help highlight the culture of working at AT&T with key messaging from teams around the country.

vr tour

Development Programs highlighted in the App.

  • B2B Sales Development Program
  • Finance Leadership Development Program
  • Technology Development Program
  • Leadership Development Program

Taking design cues from the new Discovery District at the AT&T headquarters in downtown Dallas, Groove Jones designed an interactive video hub environment for users to explore and watch videos.

vr facility tour

In this super futuristic hub environment, users can select one of the many videos to play simply by gazing at the play icon. Included in the environment are some “Easter egg” interactive elements that display AT&T’s 8 value pillars.

AT&T Locations Map

AT&T VR Locations

Inside the Technology Development Program, the experience is an interactive map of all the hub locations candidates can be placed. By looking at a location the viewer can launch videos from that location.

Each local team created a video to highlight their unique culture and work environment.

The program was created with AT&T University – https://www.att.jobs.

Groove Jones has worked with AT&T numerous times. Here are a few links to other programs.

AT&T Sports Marketing – https://www.groovejones.com/jordan_spieth_pebble_beach/

AT&T Sports Marketing – https://www.groovejones.com/att_winning_11_decision_day/

AT&T University Employee Training – https://www.groovejones.com/att_corporate_training_with_vr/

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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