VR Narrative Content Creation – Live-Action 360 Video Production Services
We are an award-winning 360º VR video production company. With over 25 years of experience in feature films and commercial production, we use our visual effects and animation background to deliver the highest quality 360 experience.
We understand how important it is to stabilize footage and how to integrate CGI visuals in live-action 360 footage expertly. Storytelling has changed in 360, and we are pioneering how we tell that story. But the rule of content is king and still stands. We want to take the viewer to a place and give them an experience they couldn’t have with traditional 2D media.
Our live-action video production services include:
- Concepting the Creative
- Casting talent
- Video marketing strategy
- Scriptwriting and editing
- Single-camera and multi-camera shoots
- Professional video and lighting equipment
- Video editing
- 3D and 2D graphics
- Motion graphics
- Finishing and Encoding
Capturing the critical moments for each video will be essential. Our live-action team has a deep history and experience capturing moments globally for almost every industry. Our team, led by director Dale Carman has been in film and advertising for over 25 years. You’re in good hands.
From scripted to non-scripted productions, we have you covered.
Below is the award-winning VR experience our co-founder, Dale Carman, directed for AT&T’s Don’t Text and Drive campaign. The production included live-action capture plus a complicated VFX shot of the vehicle, driver, and car crash.
Our team can deliver Hollywood-level VFX and action to your 360 live-action production, just like the AT&T experience above that included digitally adding the car and driver’s body into the shot and the collision at the end. Another great example is our VFX work for Comcast and NASCAR below. We shot the live-action scenes and then added a fully computer-generated VFX shot of the NASCAR pileup.
The experience launched at the 2016 Daytona 500. Groove Jones worked with GMR on the activation and was seen at NASCAR races nationwide.
Groove Jones worked within our budget constraints and produced a great film. The portion of the video they recreated is indistinguishable from the filmed segments. They made everything look as real as possible. Overall, the project received 12 million earned media impressions.”
Link to production – https://www.groovejones.com/nascar-xfinity-vr-campaign/
Understanding 360° VR is critical when capturing these videos. Preparing and handling any talent before shooting is also vital, especially when using real people. The nature of 360° productions eliminates the ability for teleprompters or key cards, so helping talent relax while shooting is a critical necessity. With Dale’s comfortable, accepting, and disarming demeanor, he has a knack for directing and guiding the right tone from our talent.
Our typical team comprises a Director, First A/D, Director of Photography, 360 Audio Engineer, and Digital Image Technician.
We came to them with the issue and problem. Then we described how we’d like to showcase our product. They handled all the technological work for our projects without our assistance. We let them manage the technical aspects because they’re the experts. It is an effective sales tool and has increased booth visitation at the first conference it was used by 25%. Groove Jones listens to client needs and offers consistent teams, ambitious timelines, and fair rates.”
Sr. Marketing Manager
Link to production – https://www.groovejones.com/view-dynamic-glass-facility-tour/
From a capturing perspective, we will embrace something we have pushed since the beginning of modern-day VR – moving the camera. Just a few years ago, most of the industry frowned upon moving the camera in VR. Groove Jones pioneered this approach. Today we use drone and remote camera vehicles to move our viewers through the experience to tell our stories.
Another critical component is to make sure we produce a stereoscopic video. Creating and delivering these videos in stereoscopic 360° will let the viewer enjoy the richness and depth otherwise left behind.
This constant push for creative excellence from stitching, clean-up, composite, and color may make the process and production a little harder for us, but it’s worth it. The results are clear, and our existing clients agree.
What makes up our team? It is the practical perfection of a finely tuned machine with decades of experience and the ability to assemble the right people with the right skills to execute the job. Efficiency layered with the passion for the craft to embed creative love and joy into each frame.
Here is an overview of a typical live-action production.
We Can Provide Full Turnkey Live-Action Productions
Live-Action Content Creation: We capture the content using specially built 360º cameras. Cost is based on location, permits, time, talent, special equipment needs (drone for aerial shots, Mantis Rig for dolly shots, rigging for mounting cameras to vehicles), and of course, the creative.
Live-Action Post-Production Work: Once we capture the 360º content, we must stitch each camera feed, edit, color correct, provide clean-up, sound design, and add graphics.
Special Needs – CGI and VFX: If we need to create something that cannot be captured with a camera (like a dinosaur or a mermaid), we must make it using CGI. Costs are related to creative needs. Yes, we have created mermaids for a production – https://www.groovejones.com/midnight-mermaid-vr-experience/
How is it being delivered? There are multiple ways to deliver 360º videos. We produce a 360º orbital MP4 file that can be used on any online desktop or mobile web video players platform like YouTube or a social platform like Facebook. We encode the video for your specific needs. We can also help upload and coordinate a launch on a client’s channel. Suppose you want to use the video in a VR headset or on a mobile device (like a tablet) for tradeshows or events. In that case, we recommend creating a custom Mobile App for your salespeople or brand ambassadors. A Mobile App can also include interactive functionality.
Productions Generally Include:
- All necessary crew and equipment to capture 360° footage
- Line Producer
- Art Director & Props
- Vanities (wardrobe, hair & make-up)
- Catering and crafts
- Production assistant & driver
- Post Production: Editorial and finish of 360° movie delivered as an orbital mp4 file.
- Audio – sound design, needle drop music, and final mix
- VFX or graphics packages
- Scouting of locations / Permitting
- Casting with a casting director
- OCP talent and talent agent fees
- AVO talent and talent agent fees
- Client travel or related fees (Cost for you and your team to travel)
Each production is unique, and we can help you in any capacity.
Companies we’ve helped with their 360 VR Video Production needs.
VR – Live Action 360 Video Production Services
Whether you are looking for a turnkey production or a team to deliver the post-production, we are your team. You are covered – the shot list – the locations – the product – the schedule – the budget. Reach out for more information – https://www.groovejones.com/contact/
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- Post-Production and VFX
- Audio Design
Some of Our Client Work
Client: Travel Nevada
The Nevada Division of Tourism (TravelNevada.com) launched a mobile tour in California cities as part of its first-ever “Don’t Fence Me In” 360-degree video and experiential disruptive installation tour. The live-action video production took a crew of 20 people, traveling 750 miles across the state of Nevada over seven days. Groove Jones managed and directed the video production and the mobile App production. https://www.groovejones.com/travelnevada-com-launches-360-degree-video-dont-fence-tour/
Client: Comcast and NASCAR
Groove Jones created a VR experience for Comcast Xfinity that launched at the Daytona 500. We take fans from their living room into a breathtaking, edge-of-your-seat ride and climatic pile-up on the track. Check out the case study here – https://www.groovejones.com/nascar-xfinity-vr-campaign/
Client: Kaiser Permanente
Groove Jones was hired to create the VR experience that was part of their Super Bowl activation at the Super Bowl City event that ran for nine days around the game. Participants got the chance to see the life of an athlete as he took part in his personal journey – #My2MinuteDrill. Check out the case study here – https://www.groovejones.com/kaiser-permanente-super-bowl-activation-my-two-minute-drill/
Taser highlighted their Axon brand using VR, encompassing a suite of connected products from body cameras to evidence management with a unique and powerful Virtual Reality demonstration. The goal was to place police chiefs into a real-life situation that their police officers face daily. With VR, Groove Jones could put them in a frightening, life-and-death situation as it unfolded around them. Case Study – https://www.groovejones.com/taser/
Client: Markwins Wet ‘N Wild
Groove Jones worked with Wet n Wild® to bring their latest brand concept to life by creating an underwater VR experience. The Midnight Mermaid collection is inspired by the world of mermaids in a context that you rarely get to see or experience: Nightfall. Check out the case study here – https://www.groovejones.com/underwater-vr-midnight-mermaid-experience-for-a-millennial-and-gen-z/
Client: View Glass
View Dynamic Glass uses the power of VR to guide its customers through facilities that use its products. In the VR experience, we guide the viewer through four locations. Check out the case study here – https://www.groovejones.com/view-dynamic-glass-facility-tour/
AT&T runs the largest Enterprise Training Program in the world. Groove Jones helped launch the services to bring this training program to thousands of general managers by using the power of VR. A large part of this initiative is to live-stream the training events to off-site locations with virtual reality. Live streaming of the event included the use of Nokia OZO cameras and a custom-branded mobile App. Both Google Cardboard and Samsung Gear VR headsets were used for viewing. Check out the case study here – https://www.groovejones.com/att_corporate_training_with_vr/