We are an award-winning 360º VR video production company. With over 25 years of experience in feature films and commercial production, we use our background in visual effects and animation to deliver the highest quality 360 experience. We understand how important it is to stabilize footage and how to integrate CGI visuals in live-action 360 footage expertly.
Storytelling has changed in 360, and we are pioneering how we tell that story. But the rule of content is king, still stands. We want to take the viewer to a place and give them an experience that they couldn’t have with traditional 2D media.
Our live-action video production services include:
- Concepting the Creative
- Casting talent
- Video marketing strategy
- Scriptwriting and editing
- Storyboarding
- Single-camera and multi-camera shoots
- Professional video and lighting equipment
- Video editing
- 3D and 2D graphics
- Motion graphics
- Finishing and Encoding
Capturing the key moments for each video will be essential. Our live-action team has a deep history and experience capturing moments across the globe for almost every industry. Our team lead by director Dale Carman has been in the film and advertising world for over 25 years. You’re in good hands.
Understanding 360° VR is key when capturing these videos. Preparing and handling any talent before shooting is also critical, especially when using real people. The nature of 360° productions eliminates the ability for teleprompters or key cards, so helping talent relax while shooting is a critical necessity. With Dale’s comfortable, accepting and disarming demeanor he has a knack at directing and guiding the right tone from our talent.
Our normal team consists of a Director, First A/D, Director of Photography, 360 Audio Engineer, and Digital Image Technician.
We came to them with the issue and problem. Then we described how we’d like to showcase our product. They handled all the technological work for our projects without our assistance. We let them manage the technical aspects because they’re the experts. It is an effective sales tool and has increased booth visitation at the first conference it was used by 25%. Groove Jones listens to client needs and offers consistent teams, ambitious timelines, and fair rates.”
Jamie Salinas
Sr. Marketing Manager
View Glass
Groove Jones worked within our budget constraints and produced a great film. The portion of the video they recreated is indistinguishable from the filmed segments. They made everything look as real as possible. Overall, the project received 12 million earned media impressions.”
Catherine Huffman
Marketing Communications
Comcast
From a capturing perspective, we will be embracing something we have pushed since the beginning of the modern-day VR – moving the camera. Just a few years ago moving the camera in VR was frowned upon by most of the industry. Groove Jones pioneered this approach. Today we use both drone and remote camera vehicles to move our viewers through the experience to tell our stories.
Another key component is to make sure we produce a stereoscopic video. Creating and delivering these videos in stereoscopic 360° will let the viewer enjoy the richness and depth otherwise left behind.
This constant push for creative excellence from stitching, clean-up, composite and color may make the process and production a little harder for us, but it’s worth it. The results are clear and our existing clients agree.
What makes up our team? It is the practical perfection of a finely tuned machine with decades of experience and the ability to put together the right people with the right skills to execute the job. Efficiency layered with the passion for the craft to embed creative love and joy into each frame.
Here is an overview of a typical live-action production.
1. Live-Action Content Creation: This is where we go out and capture the content using specially built 360º cameras.
2. Live-Action Post Production Work: Once we capture the 360º content, we need to stitch each camera feed, edit, color correct, provide clean up, sound design and add graphics.
Special Needs – CGI and VFX: If we need to create something that cannot be captured with a camera (like a dinosaur or a mermaid) we need to create it using CGI. Costs are related to the creative
- All necessary crew and equipment to capture 360° footage
- Director
- Line Producer
- AC/DIT
- Art Director & Props
- Vanities (wardrobe, hair & make-up)
- Catering and crafts
- Production assistant & driver
- Post Production:
- Editorial and finish of 360° movie delivered as an orbital mp4 file.
- Audio – sound design, needle drop music, and final mix
- VFX or graphics packages
- Scouting of locations / Permitting
- Casting with a casting director
- OCP talent and talent agent fees
- AVO talent and talent agent fees
- Client travel or related fees (Cost for you and your team to travel)
Each production is unique and we can help you in any capacity.
Companies we’ve helped with their 360 VR Video Production needs.
VR – Live Action 360 Video Production Services
Whether you are looking for a turnkey production or a team to deliver the post-production, we are your team. You are covered – the shot list – the locations – the product – the schedule – the budget.
Reach out for more information – https://www.groovejones.com/contact/
Our Services
- Casting
- Strategy planning for an Integrated Campaign
- Concept and Creative
- Design
- CGI
- Animation
- Post-Production and VFX
- Audio Design
Some of Our Client Work
Client: Comcast and NASCAR
Groove Jones created a VR experience for Comcast Xfinity that launched at the Daytona 500. We take fans from their living room into a breathtaking, edge of your seat ride and climatic pile up on the track. Check out the case study here – https://www.groovejones.com/nascar-xfinity-vr-campaign/
Client: Kaiser Permanente
Groove Jones was hired to create the VR experience that was part of their Super Bowl activation at the Super Bowl City event that ran for 9 days around the game. Participants got the chance to see the life of an athlete as he takes part in his personal journey – #My2MinuteDrill. Check out the case study here – https://www.groovejones.com/kaiser-permanente-super-bowl-activation-my-two-minute-drill/
Client: AT&T
AT&T runs the largest Enterprise Training Program in the world. Groove Jones helped launch the services to bring this training program to thousands of general managers by using the power of VR. A large part of this initiative is to live-stream the training events to off-site locations with virtual reality. Live streaming of the event included the use of Nokia OZO cameras and custom-branded mobile App. Both Google Cardboard and Samsung Gear VR headsets were used for viewing. Check out the case study here – https://www.groovejones.com/att_corporate_training_with_vr/
Let Us Provide the 360º Production Services for Your Business.
Reach out for more information – https://www.groovejones.com/contact/