McDonald’s Interactive Happy Meal Box VR Experience Debuts at SXSW The following article appeared in Unreal Engine’s Showcase on 3.24.2016. https://www.unrealengine.com/en-US/showcase/mcdonalds-interactive-happy-meal-box-vr-experience-debuts-at-sxsw-2016 McDonald’s unveiled “V-Artist” at the 2016 SXSW festival, where attendees had the unique opportunity to step inside a virtual Happy Meal Box and be creative. This fully immersive and interactive VR experience was created by … Continue reading Unreal Engine Showcase – McDonald’s Happy Meal Box VR Experience at SXSW