Developing Custom AR Lenses and Filters for Social Platforms
Groove Jones is an approved developer for both Snapchat and Facebook. We are publishing AR Lenses and Filters for our clients that want to engage on these social platforms. Augmented Reality Lenses and Filters are very similar. They both superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Below is an overview of the services we provide for both social platforms.
Snapchat – Lens Studio
For Snapchat, we can create Snapchat AR Lens. An AR Lens is a computer-generated object that can be placed in a users environment when used with the camera to create a short video or photo. An AR Lens is free to publish and distribute and share on the platform. The AR Objects can be animated, interactive and have some intelligence. Groove Jones will design and develop a custom AR Lens for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI asset, textures and data to run within the Snapchat App.
Snapchat – Snapcodes
An AR Lens can be shared by sending a Snapcode to your friends. Or a user can access the AR Lens by scanning a Snapcode though the Snapchat App.
Snapcodes are unique, scannable codes that make adding new Snapchat friends AND opening Snapchat content such as filters really easy.
Simply launch the App, point your camera at the Snapcode and the App will automatically unlock the AR Lens for 24 hours. You can send it to your friends as well.
Now that a user has unlocked the filter via a Snapcode or received the lens from a friend who decided to share it once unlocked.
Once unlocked, you can “Snap” your own videos or pictures using the lens in your own unique way.
Facebook – AR Studio
Facebook has a similar publishing platform, which allows us to upload AR Objects and AR Filters for use through the Facebook App. Use data, particles, animations and more to create shareable, interactive effects that respond to facial expressions, movements, and your surroundings.
Facebook has categorized their AR offering in two ways.
- AR Objects – Are 3d objects that can be placed and viewed through the camera system.
- AR Masks – Are AR face filters that automatically detect the users face and apply a 3d overlay to their face.
The AR Objects and AR Masks can be animated, interactive and have some intelligence. Groove Jones will design and develop your custom AR filter for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI asset, textures and data to run within the Facebook App.
Snackable AR Content
Each platform has specific limitations to the assets that can be uploaded. Remember, these are fun, snackable AR experiences to socially share.
Let Us Build One for You.
Reach out and contact us anytime.
See More –
Look at the AR Work we did for Amazon.com – https://www.groovejones.com/amazon-ar/
AR Portals? Yes, they are real and really fun – https://www.groovejones.com/shopping_aisle_of_the_future/
For more information, reach out and contact us anytime.
Check out videos on our YouTube channel