We Create Custom AR Filters and Lenses for Social Platforms
Groove Jones is an approved developer for Facebook, Snapchat and Instagram. We are publishing AR Lenses and Filters for our clients that want to engage on these social platforms.
Augmented Reality Lenses and Filters are very similar. They both superimposes a computer-generated image or animation onto a user’s view of the real world, thus providing a composite view.
These AR experiences come in various formats including face filters and AR objects.
Users engage with these AR experiences by simply pointing their camera and recording what they are seeing. Since they are integrated into a social platform already, they are highly sharable.
These experiences work on both Apple and Android devices.
Take a look at some of the case studies of the AR experiences we have created for our clients. If they include a QR code or Snapcode, you can scan them and launch the AR experience on your mobile device.
AR Murals, Wall Art and Billboards
You may have found us through www.armurals.com or through the many articles and press we have received. Turn your wall space into an interactive experience without needing to download a new App. We are developing some buzzworthy experiences that can be activated through any of the social platforms. To the naked eye, the mural is static, immutable, but with AR the image is placed within a dynamic scene. We are creating some exciting OOH (Out of Home) experiences for brands like the Dallas Mavericks, Denver Nuggets, and Western Union. AR will help static art billboards and murals better connect with onlookers because of its ability to make the image and message more evocative.
Some of Our Client Work
Client: General Mills – Cheerios and Nature Valley
Wow! We give families the ability to bring these great brands to life at the breakfast table. These filters are available on both Facebook and Snapchat. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Western Union
We created a series of both AR Filters and Lenses for Western Union. These filters are available on both Facebook and Snapchat. Check out the case study here – https://www.groovejones.com/western_union_social_ar/
Client: Dallas Mavericks
We created the world’s largest AR Filter on Facebook for the Dallas Mavericks. Check out the case study here – https://www.groovejones.com/dallas_mavericks_ar/
Client: Perot Museum of Science and Nature
We created an AR Object for the Perot Museum that featured “Pachy” the horned dinosaur known as Pachyrhinosaurus perotorum. This AR Object is available on Snapchat. Check out the case study here – https://www.groovejones.com/perot_museum_snapchat_ar_lens/
Client: Frothy Beard Brewery
Frothy Beard Brewery wanted to turn their customers into their own spokesperson. Check out the case study here – https://www.groovejones.com/frothy_beard_brewing_company_ar/
Below is an overview of the services we provide for both social platforms.
Snapchat – Lens Studio
For Snapchat, we can create Snapchat AR Lens. An AR Lens is a computer-generated object that can be placed in a users environment when used with the camera to create a short video or photo. An AR Lens is free to publish and distribute and share on the platform. The AR Objects can be animated, interactive and have some intelligence. Groove Jones will design and develop a custom AR Lens for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI asset, textures and data to run within the Snapchat App.
Snapchat – Snapcodes
An AR Lens can be shared by sending a Snapcode to your friends. Or a user can access the AR Lens by scanning a Snapcode though the Snapchat App.
Snapcodes are unique, scannable codes that make adding new Snapchat friends AND opening Snapchat content such as filters really easy.
Simply launch the App, point your camera at the Snapcode and the App will automatically unlock the AR Lens for 24 hours. You can send it to your friends as well.
Now that a user has unlocked the filter via a Snapcode or received the lens from a friend who decided to share it once unlocked.
Once unlocked, you can “Snap” your own videos or pictures using the lens in your own unique way.
Facebook – AR Spark Studio
Facebook has a similar publishing platform, which allows us to upload AR Objects and AR Filters for use through the Facebook App. Use data, particles, animations and more to create shareable, interactive effects that respond to facial expressions, movements, and your surroundings.
Facebook has categorized their AR offering in two ways.
- AR Objects – Are 3d objects that can be placed and viewed through the camera system.
- AR Masks – Are AR face filters that automatically detect the users face and apply a 3d overlay to their face.
The AR Objects and AR Masks can be animated, interactive and have some intelligence. Groove Jones will design and develop your custom AR filter for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI asset, textures and data to run within the Facebook App.
We Can Publish to These Platforms for Free
As an approved publisher, there is not a charge to upload your Lens or Filter on the platforms.
Let Us Build One for You.
Reach out and contact us anytime.
See More –
- Look at the AR Work we did for Amazon.com – https://www.groovejones.com/amazon-ar/
- AR Portals? Yes, they are real and really fun – https://www.groovejones.com/shopping_aisle_of_the_future/
For more information, reach out and contact us anytime.
Check out videos on our YouTube channel