AR – Social Camera Effects, Filters and Lenses (Facebook, Instagram, and Snapchat)
Groove Jones is an official Facebook and Instagram Filter Effect developer as well as a Snapchat Lens creator.
We work both directly with the Facebook, Instagram, and Snap business teams as well as with Agencies and Brands to bring their social AR concepts to life.
Since we are an official developer for social platforms, there is no cost to publish these filters and lenses on the platforms.
Our work has been viewed over 10 Million times across these platforms. We develop for both the Spark AR and Snap Studio platforms.
Our work has been featured as a Snap “Lens of the Day” a feat only accomplished by studios that breakout and demonstrate truly creative thinking.
We’ve created premium face filters, image recognition experiences for use with on-pack or in-store retail interaction, AR Portals, and AR games for some of the most recognized brands in the world.
Groove Jones took the vision I had and perfectly executed it. The lens was a huge success, and Snapchat featured it on their community lens section with over 600k views in 24 hours.”
Adam Ruehmer
Director, Fan Engagement Strategy
Warner Records
Companies we’ve helped with their Social AR campaigns.
AR – Social Camera Effects, Filters, and Lenses (Facebook, Instagram, and Snapchat)
Whether you are looking to develop a social AR face filter, AR Portal, or an AR game, we are a leader in the space. Reach out for more information – https://www.groovejones.com/contact/
Our Services
- Strategy planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- Design
- CGI
- AR Filters
- AR Lens
- AR Face Filters
- AR Portals
- AR Games
- Animation
- Post-Production and VFX
- Interactive Development
- Publishing to the Social Platforms
- Integrating with an on-pack or in-store retail experience
- Integrating with an on-site activation or experiential event
Some of Our Client Work
Client: Slim Jim

The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure that is being released at Comic-con San Diego. Groove Jones was brought on board by the agency B.I.O.S. to help them with the launch of this momentous, retro nostalgia event by creating a digital camera experience that turns fans into Randy “Macho Man” Savage! Check out the case study here – https://www.groovejones.com/slim_jim_macho_man_ar/
Client: Cheerios and Nature Valley

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Warner Records
To celebrate Hobo Johnson and the LoveMakers’ upcoming September album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and feature the new song ‘Typical Story.’ The experience was selected as Filter pf the Day on Snapchat. Check out the case study here – https://www.groovejones.com/hobo_johnson/
Let Us Build a Tool for Your Business.
Reach out for more information – https://www.groovejones.com/contact/