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AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

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January 20, 2018

Shopping Aisle of the Future – AR Portal

Shopping Aisle of the Future – AR Portals Allow Consumers to Walk Into Your Favorite Store

AR has the ability to users to experience a VR world, through portals. In this demonstration, we are showing how consumers can shop from anywhere in the world, by stepping into their favorite stores via an AR portal.

Portals are similar to a VR world, however, you can still be aware of your surroundings. ARKit allows the user to walk in and around the spaces we create. A consumer can simply scan their living room and then drop a storefront wherever they want. The image below shows the entrance to a grocery store.

AR Portal

Apple iOS ARKit Shopping in AR

The customer can interact with any of the objects in the space by simple gesture controls they already know. Tap on an item and it floats off the shelf for a closer view. Swipe for more information or tap again to put it away. By using gestures controls there is no learning curve, it is simple and intuitive.

Apple iOS ARKit Shopping in AR

ARKit - AR Portals Allow Consumers to Walk Into Your Store

Apple iOS ARKit Shopping in AR

In this grocery store aisle, we place interactive elements throughout. Customers can apply a coupon or watch videos.

ARKit - AR Portals Allow Consumers to Walk Into Your Store

Interacting with Digital Content

The application can play the latest broadcast commercial or demonstrate how the product is used in how to videos.

ARKit - AR Portals Allow Consumers to Walk Into Your Store

ARKit - AR Portals Allow Consumers to Walk Into Your Store

User Research and Testing

Since everything is digital, we can track and report user analytics. Including powerful testing, to see what package designs consumers are responding to and what position of the shelf is lighting up the heatmap. Since the packaging is digital, we can dynamically load the content based on the user’s preferences.

ARKit - AR Portals Allow Consumers to Walk Into Your Store

Scaleable

The App runs on the user’s personal device, so no need for expensive equipment. Once the user downloads the App, they can be up and running in no time. Crowd sourcing focus groups can dynamically increase your insight into what your audience thinks.

Feel free to reach out to us if you have any questions about our capabilities and activation services.

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Other similar articles –

  • https://www.groovejones.com/mixed_reality_with_an_ipad_and_htc_vive/
  • https://www.groovejones.com/vr-worlds-ar/
  • Perot Museum DinosaurPachyrhinosaurus Lens- https://www.groovejones.com/perot_museum_snapchat_ar_lens/
  • Amazon.com Using Augmented Reality to See Fashion and Fitness – https://www.groovejones.com/amazon-ar/
  • FX Networks American Horror Story Comic-Con AR Experience – https://www.groovejones.com/fx_ahs_comic-con/
  • American Airlines AR Wayfinding – https://www.groovejones.com/american_airlines_arkit/
  • Zombie Bob’s Pizza Snapchat AR Lens – https://www.groovejones.com/zombie_bobs_pizza_snapchat/
  • Frothy Beard Brewing Company Snapchat AR Lens – https://www.groovejones.com/frothy_beard_brewing_company_ar/

 

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Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

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