Samsung Gear VR is a mobile virtual reality headset developed by Samsung Electronics in collaboration with Oculus VR. This device uses a Samsung Mobile Phone as a display and processor. It is best used for displaying 360º video content and mobile friendly applications.
There are currently 2 million headsets in the market with over 1 million consumers using the headset a month.
Samsung Gear VR and Brand Activations
The Samsung Gear VR was used for the 2016 Super Bowl VR experience we created for Kaiser Permanente. The experience was controlled remotely by brand ambassadors using a handheld controller to start and stop the VR 360º video. See more images of the activation here.
This headset is considered “untethered” as it does not need a separate PC to power the experience. Which is great for use at tradeshows, on-site activations, and portable demonstrations.
Samsung Gear VR Overview
The touchpad and button allow for a standard minimum input capability for users to interact with the virtual environments. So interaction is meant to be simple. We can integrate a handheld peripheral, like a game controller via Bluetooth for more advanced interactive requirements.
- Samsung El-GP20 gamepad
- MOGA Pro Power
- SteelSeries (for Android)
Content Distribution on Devices
- Private Localized Experiences – VR content can be side loaded for experiences not meant to be released worldwide.
- Public Release – VR content can be released for the general audience to download and experience as a Mobile App via the Oculus Store or as 360º Video Content on Milk VR.
If you are interested in learning more about how to utilize VR for your digital and experiential campaigns feel free to reach out to us at – https://groovejones.com/contact/