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November 2, 2021

Quick Quack Car Wash Haunted Web AR Game Experience

Quick Quack Car Wash Haunted Web AR Game Experience

Quick Quack Car Wash

Quick Quack Car Wash is a company that provides exterior car washes. The company is based in Roseville, California, and has operations in Utah, Texas, Colorado, Arizona, and California with over 140 total locations. Every year they celebrate Halloween with their Annual Haunted Car Wash.

This year they summoned Groove Jones to stir up Count Quackula’s Mobile Haunt – an interactive Web AR experience for their customers. The game is a Halloween promotion for customers to use while they are visiting any Quick Quack location.
Count Quackula’s Mobile Haunt

Customers are given a QRCode at store locations to launch the game when they begin to enter the car wash showroom entrance.

Fun and Challenging Game Play

Players have a specific amount of time (determined by the actual Car Was location) to blast away as many creepy creatures emerge from the haunted portals! Simply tap the blast button at the bottom of the screen.

WebAR Game

The water meter will appear on the right as players can either tap on the blast button or hold down on it for 3 seconds at a time but don’t use all of your water at once! You’ll have to wait another 3 seconds for your water meter to refill.

Web AR Game

mobile AR game

Players receive 50 points for every bat blasted or 100 points for every ghoul, crawler, or phantom. Watch out for the creepy crawlers as they’ll move around your screen. Occasionally an arrow will appear in order to guide players towards any flying phantom.

web ar mobile game

Easy Accessibility to Play – No App Needed

After scanning the QR Code with their phone’s camera, it launches the AR game. No App needed to play – the game experience uses Web AR so it is playable on any mobile device.

At the end of the game, players can share their scores to their Facebook account to compare scores with their friends and family.

Concept Art

Below are some of the initial concept art and sketches of designs during the production. We needed to take the Quakles mascot logo artwork and convert that into the 3d asset.

Concept Art

The Groove Jones concept team then needed to update Quackle into the Count Quackula character.

Below are some of the initial designs of ghouls, bats, and monsters used in the game.

For more information about Quick Quack Car Wash please visit https://www.dontdrivedirty.com

Learn More About Web AR

Check out how we are adding dynamic and interactive Augmented Reality (AR) games to promotions without an App – https://www.groovejones.com/web_ar/

Looking to supercharge your creativity or need help with an upcoming program? Reach out to us and we can help.

Contact Us - Interested in Learning More? Talk to One of Our XR Strategists.

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