Groove Jones

AWARD-WINNING NEXT-GEN MARTECH (XR, AR, VR, ML, AI, WebGL) COMPANY

  • Home
  • About Us
  • Case Studies
  • Capabilities
  • News
  • Awards
  • Sandbox
  • Careers
  • Contact Us

November 2, 2021

Modelo Mister Cartoon Dia De Los Muertos (Day of the Dead) Web AR

Modelo Mister Cartoon Dia De Los Muertos (Day of the Dead) Web AR

Modelo selected Mister Cartoon to star in their latest Super Bowl spot this year. The commercial tells how Mark ‘Mister Cartoon’ Machado used his Fighting Spirit to perfect the street look that made him a street legend.

Mister Cartoon

For this year’s Dias De Los Muertos (Day of the Dead) celebration, the Modelo team worked with Mister Cartoon on some custom labels and point of purchase displays featuring his unique artwork style.

Mister Cartoon Modelo Cans

modelo poc

Mister Cartoon AR

Groove Jones was thrilled to work with the Modelo team again to create a unique face AR experience using Mister Cartoon’s artwork. The AR experience allows Modelo drinkers over the age of 21, to transform themselves into one of three Mister Cartoon-designed sugar skull faces to celebrate Dias De Los Muertos.

Modelo AR

Modelo AR

The Groove Jones worked with Mister Cartoons’ illustrations and animated the painted look and feel as well as created three-dimensional versions for the AR effects.

Modelo sugar skull

3d skull

ar mask

We utilized DeepAR’s SDK to create custom Javascript to conform to the user’s face and added animated painting effects as if they are being tattooed in real-time. The Web AR effect is embedded into a React JS site, which enabled the team to create an elegant build-out for the UI and overall site design.

The campaign highlights two custom can labels designed by Mister Cartoon.

modelo mr cartoon

mister cartoon skull

The campaign is supported by a social media push for fans of Mr. Cartoon or Dias de los Muertos to try out the camera effect.

Check out the effect at https://modeloddlm.com/

Day of the dead

Mister Cartoon painted the mural in the Modelo commercial which is located in Los Angeles near Jesse Street and Rio Street under the old 6th Street Bridge at the LA River.

mister cartoon street art

About Mark ‘Mister Cartoon’ Machado

Mark Machado, better known as Mister Cartoon is an American tattoo artist and graffiti artist based in Los Angeles, California. Mr. Cartoon grew up in the Harbor area of Los Angeles County where he began airbrushing T-shirts and Lowrider cars before adopting the “Fineline Style” tattoo art style. Machado designed the logo for Cypress Hill and Eminem’s Shady Records. He has tattooed the bodies of Kobe Bryant, Dr. Dre, 50 Cent, Eminem, Method Man, Xzibit, Prodigy, Justin Timberlake, Beyoncé Knowles, Danny Trejo, as well as Snoop Dogg.

mr cartoon timelapse

Previous AR Campaigns for Constellation Brands

Looking to supercharge your creativity or need help with an upcoming program? Reach out to us and we can help.

Interested in Learning More? Let's get you connected to one of our XR Strategists. - Contact Us

Related Posts:

  • Hoosier Lottery, Flurry of Fun Holiday AR Experience
  • Mobile Marketer - Victoria brings Day of the Dead Beer…
  • Constellation Brands and Groove Jones Winner of the 2020…
  • Groove Jones' WebAR Work Places in Top International Award –…

Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters and Lenses for Facebook, Instagram, TikTok and Snapchat
  • Web AR
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Magic Leap and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

Feel free to reach out.
Contact Us

(214) 749-0094 EMAIL US

© 2023 Groove Jones LLC    |    All Rights Reserved    |    Made by really smart people in Dallas, TX.