Mobile Marketer – Modelo enlivens Day of the Dead murals via AR Original article appeared on 10.7.2019 on https://www.mobilemarketer.com/news/modelo-brings-murals-to-life-for-day-of-the-dead-with-ar-experience/564437/ Constellation Brands’ Modelo beer brand unveiled an out-of-home (OOH) campaign for Day of the Dead, the annual celebration observed in Mexican culture, featuring a billboard that springs to life in augmented reality (AR). The mural can be seen … Continue reading Mobile Marketer – Modelo enlivens Day of the Dead murals via AR