MediaPost AI&IOT Daily
Modelo Taps AR For Day Of The Dead Campaign
by Chuck Martin
Original article appeared on 10.7.2019 on https://www.mediapost.com/publications/article/341699/modelo-taps-ar-for-day-of-the-dead-campaign.html?edition=115605
Modelo is tapping augmented reality for an out-of-home campaign that activates art pieces the beer company is using in a Day of the Dead campaign.
The AR experience, created with Groove Jones, depicts traditional imagery on an oversized mural resembling a hand-painted portrait.
Pointing a phone camera at the mural activates the augmented reality features, converting the image to a three-dimensional one.
The campaign, running in Washington, D.C., Charleston, Miami and Ft. Lauderdale, was created using Web AR, so no mobile app is needed.
Feel free to reach out to us if you have any questions about our capabilities and activation services.
Check out videos on our YouTube channel