Insta360 Blog – Virtual Food Experience Allows You to Create Your Own Citrus Flavors
Originally appeared on Insta360 Blog – https://blog.insta360.com/virtual-food-experience-allows-you-to-create-your-own-citrus-flavors/
Imagine you’re walking through a grove of orange trees in Southern California. You pick an orange off the tree, peel it and the smell and taste of citrus wafts around you. Now imagine rather than holding the real fruit, you’re actually experiencing it through a VR headset hooked up with tubes of chemicals.
That’s what Virtual TasteTrek® Citrus delivers—a virtual food experience combining the sight, smell and taste of citrus through a VR headset. Not only can you see the citrus groves in 360-degrees around you, you can actually smell and taste the flavors of citrus.
Virtual TasteTrek® Citrus may seem futuristic, but it is already helping food and beverage companies develop flavors faster and remotely. Givaudan, a Swiss manufacturer and global leader in creating custom flavors and fragrances, cooperated with Groove Jones, an award-winning creative and technology studio, in creating the experience.
Virtual food adventure transports customers to citrus groves
Each year Givaudan invites small groups of customers to take part in a TasteTrek®—a global food journey to discover new ingredients and varietals.