Hoosier Lottery, Flurry of Fun Holiday AR Experience
Laughlin Constable partnered with Groove Jones this holiday season to produce an AR experience for their client, the Hoosier Lottery. The Hoosier Lottery sought to create a fun, free, and unique digital experience to engage their existing myLOTTERY members and attract new myLOTTERY members, extending the brand’s holiday fun beyond the traditional gift-giving of Holiday Scratch-offs. The result was an interactive game and a social camera filter program titled – Flurry of Fun.
Hoosier Lottery players accessed the experience by logging into the Hoosier Lottery website. Groove Jones developed the AR experience, accessible by any player with a mobile device. By taking part in the experience, every player had a chance to win a $500 prize pack!
AR Game and Selfie Filter
AR Snow Globe Game
The Snow Globe Game AR experience gives users 30 seconds to find special snowflakes floating around them. (Viewed through the back camera). By tapping the snowflakes, players activated musical tones that sounded like the first six notes of a holiday jingle!
Once the user tapped all six snowflakes or after the 30-second timer had ended, the user was automatically entered into a drawing for a special Hoosier Lottery holiday prize pack.
At the end of the game, there was also the option to Play Again or take a fun holiday Snow Globe Selfie. The Snow Globe Selfie experience placed the player into a Hoosier Lottery-themed snow globe where they could turn antlers on/off or make it snow just by opening their mouth or moving their head, then take a selfie and share it with friends and family.
AR Snow Globe Selfie
Each day a player engaged with the Flurry of Fun and gained entry into the drawing.
About Hoosier Lottery
For over 30 years, Hoosier Lottery distributions have benefited every county throughout Indiana. The Hoosier Lottery has contributed more than $7 billion to good causes, including $30 million to local police and firefighters’ pensions and $30 million to the Teachers’ Retirement Fund annually. The Hoosier Lottery has earned World Lottery Association Level 4 Certification through 2024 for achieving the highest level of responsible gaming. To learn more about the Hoosier Lottery, visit HoosierLottery.com/GivingBack and follow us on Facebook, Instagram, and Twitter. Download Hoosier Lottery logos here.