GrooveTech – A Comprehensive Software Platform Created for Brands and Advertisers
Whether this is your first step into VR/AR/MR/XR or you are ready to launch the “never been done before” component of your digital strategy, Groove Jones has a solution that will enrich your experience a-la-carte or with a full stack of features. GrooveTech™ is the first comprehensive platform built for brands and agencies to create premium location-based experiences for onsite activations and digital VR campaigns.
From complete turnkey hardware and software solutions like our XR Avatar Scanner – https://www.groovejones.com/scanme/to robust and easy-to-implement software for use with your guest’s mobile devices. We have unique offerings that can be licensed for your next campaign or event.
The GrooveTech platform is secure, reliable, and flexible – allowing our clients to configure a strategic solution that will support their marketing objectives. Our system is built upon best-in-class technology, providing a comprehensive and speed-to-market solution for this emerging market.
- 360º VR Engine Mobile/Desktop
- Multiplayer System (Up to 8 Players at a time)
- Spectator Mode Display Systems allows guests to view the action
- Leaderboard (Scoreboard) Systems
- User Analytics
- 4D Compatibility
- Social Share Integration
- In-App Customer Acquisition
- Portable Volumetric Scanner
- AR Avatar Creator
- Digital Content Distribution
Leaderboard system we delivered for our client Sleep Number that they used at CES and multiple Super Bowls. Kaite Couric pictured above, as you can see, she crushed it.
Our guest registration system can be modified to collect unique data for each customer’s activation. We can also opt-in users to our client’s email CRM to create databases for future marketing efforts.
Our Award-Winning XR Avatar Scanner – A Portable Volumetric Scanner
Our XR Avatar Scanner™ is the next generation of audience engagement for events. Our proprietary volumetric camera system creates animated digital doubles of your guests. Then it integrates them into a personalized video, AR avatar, or customized interactive game where they are the star. It’s unlike anything else on an event floor. Learn more here – XR Avatar Scanner – https://www.groovejones.com/scanme/
VR Game Engines to License
We have a variety of game engines ready for licensing for your events. Customize them with your branding for a unique experience. We can save you time and money by leveraging an existing game engine. Plus, you know you minimize your risk because the engine has been battle-tested.
- Home Run Hitter
- Quarterback Challenge
- Light Strike
- Cornhole
- Arcade Artist
- Target Shooting
- Drawing
Below is an example of our Arcade Artist engine that can be customized for a truly one-of-a-kind branded experience.
From customizing the entire environment to dropping in branding elements, we can create a solution for any budget. We can also lease the equipment for your tour or event and train your brand ambassadors to deliver a best-in-class event.
For more information on our available game engines, reach out and get in touch. Contact us anytime.
Single Player and Multiplayer Applications
Having multiple people within the same environment is a compelling application. And they can do this without having to be physically near each other. We can connect multiple people within a VR experience from remote locations.
Our multiplayer system is scalable. Up to 8 people at a time can play together at the same time.
VR Showroom App
GrooveTech is a 360º virtual reality engine that supports fully interactive experiences and mobile VR applications. We support all modern-day VR headsets, including – HTC Vive, Meta, and Cardboard.
Below is a high-level overview of our Showroom App that allows for full 360º orbital playback and the ability to render content within the environment. This field-tested and battle-proven tech lowers your risk, increases your speed to market, and reduces your costs of creating something from scratch.
Do you have any questions and want to get in touch? Contact us anytime.
PC 360º VR Engine – Tethered VR Experiences
- HTCVive
- Meta
- Pico
Our 360º PC Engine creates real-time rendered experiences that and are generally used at on-site activations or for deployment through the Valve Steam or Oculus Store.
Mobile 360º VR Engine – Untethered VR Experiences
- Meta Quest
- Google Cardboard
- Apple iOS and Android
Our 360º Mobile Engine allows VR to be experienced on iPhones and Android devices. These VR experiences are generally used at on-site activations using Google Cardboard. They can also be deployed through the iTunes Apple Store or Google Play.
Analytics
We can provide metrics to track how users interact with your VR experience. From tracking unique users and session times to specific in-experience events, we can provide your team with meaningful analytics that is often needed to understand the ROI for your campaign.
Are you using VR for education? We can track user activity for training and demonstration purposes to ensure your message is seen and understood.
Fully Customized
Every client has unique needs that require a flexible platform that enables them to accomplish their goals. GrooveTech allows our team to leverage features you want that have been tested in the field. From capturing data to creating fully branded activations, your experience will be uniquely yours.
Works With Google Cardboard
Creating an experience for Google Cardboard is an economical way to allow a large audience to see your content. We can help you with all aspects of creating a campaign that uses cardboard viewers – from finding the right cardboard partner to leveraging technologies that make it easy for your audience to order and receive their cardboard viewers.
Customer Acquisition Feature
Capture the demographic content of your user base by allowing them to order a cardboard viewer directly in the app. This is a great incentive for taking quick surveys, gathering additional information, or asking them to join your email list for future marketing endeavors.
Location-Based Activation Friendly
We’ve created some of the largest location-based activations around the world, and GrooveTech has helped drive the success of these events. From system planning and logistics to determine the number of devices needed to manage the throughput at your event, to have our trained brand ambassadors work the events.
We can also lease you the equipment, so you don’t need to buy and manage hardware.
Guest Registration and Notification
The VR experiences we create for our clients are seen at some of the largest events – from the Super Bowl to NASCAR races to SXSW. How do we manage crowds from 100 to 1000? We utilize tech to make things easy. From guest reservation systems that allow us to text a guest when we are ready for them to managing scheduling times for participants, we have solutions that fit any need.
Photo Social Sharing
Want to give your audience the ability to capture and share their experience? GrooveTech includes social share technology that gives users the ability to share their experience with all the major social channels, including Facebook and Twitter. This can consist of customized postings to the user’s social pages, branded overlay images and sharing the video of the actual VR experience.
Takeaways
Sometimes you may want to give your audience something they can take away. We have the ability to print out what you just experienced on-site. These can be collectible postcards of your audience with the headsets on or what they saw in VR. Make a great memento of your event.
YouTube
Are you looking for a way to share your VR content with the masses? We can deploy your VR content to multiple channels, including YouTube, via their 360º Video Platform. Distribution via YouTube gets you access to a large audience that can view your content on their desktop browser.
Or we can create a custom PR video that showcases your event.
Want to get in touch? Contact us anytime.