Groove Jones Takes Home Silver In Ad World Masters 2022 Agencies of the Year
The original press release can be found here.
As the dawn of 2023 breaks, Ad World Masters proudly unveiled its highly coveted “Agencies of the Year”. With their stringent criteria and meticulous evaluation of each agency, Ad World has compiled a list of some of the most exceptional agencies in the world – with Groove Jones as one of them.
Groove Jones was awarded Silver, with a score of 8.7. The silver ranking is awarded to agencies with scores of 8.7 or higher. Agencies are rewarded according to big data, the core of ADWM. A total of over 160 data points per agency has been processed by an AI algorithm in order to calculate the Agency Score, the quintessence of this data, and provides an outlook on the agency’s potential. Thereafter, all agency scores are manually reviewed by the Ad World Masters Team.
Artificial Intelligence has left an indelible mark on the advertising landscape, revolutionizing how brands connect and interact with their target market. The profound effect of AI on advertising has been evident across all facets of the industry, ranging from the methods of targeting ads to gauging their efficacy, including graphic design and chatbots. In 2022, the influence of AI within the advertising industry continued to flourish and evolve, and Ad World Masters have been at the forefront of this revolution since early 2019.
The competition is a big chance to rediscover the industry from a different point of view. The Agency Scores represent both digital and human-controlled data – Reviews, SEO, Social, Web performance, Awards, and much more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data.
About Ad World Masters
Ad World Masters improve agency discoverability for marketers and agencies worldwide, by bringing data and technology together – aiming to represent and rank agencies’ relative potentials in a meaningful way. Today, data gives access to unprecedented levels of understanding. But while it seems limitless and powerful, data is also meaningless if a wide variety of other factors are not considered. Ad World Masters’ AI algorithms integrate both digital and analog data that has been thoroughly verified to score and rank agencies according to their true potential.
For more information, visit: https://adworldmasters.com/