Event Marketer – Super Bowl LII: Experiential Marketing from Minneapolis The original article appeared in Event Marketer February 8, 2018 – http://www.eventmarketer.com/article/super-bowl-lii-roundup-minneapolis/ Inside the brand events and activations surrounding the big game, from warming lounges to virtual reality to a stadium sleepover Temperatures may have been in the single digits for Super Bowl LII on Sunday, … Continue reading Event Marketer – Super Bowl LII: Experiential Marketing from Minneapolis