Event Marketer – Extreme Personalization: 10 Ideas to Customize Engagement for Attendees
Originally posted on EventMarketer.com on 4.6.2020 – https://www.eventmarketer.com/article/extreme-personalization-10-ideas-to-customize-engagement-for-your-attendees/
10 ways to connect with customization-obsessed consumers
The first wave of young Gen Z adults graduate college this year and will start entering the workforce. And pretty soon, they’ll be registering for your events. Gen Z, an entrepreneurial-minded, customization-obsessed demo, is expected to influence a powerful shift toward what some marketers are referring to as extreme personalization.
Described as “engagement at the right time, on the right device, with the right message” by one Forbes contributor, this cross-channel demand will, naturally, cross over into events as the extreme personalization of the attendee journey. To help point your teams in the right direction this year, we surveyed the event landscape for tech tools and tactics.
Idea #2: Volumetric scanners.
There’s nothing more personal than creating your very own avatar, and the XR Avatar Station takes it to the next level capturing photographic quality CGI duplications of participants. It all goes down in a 10-foot by 10-foot scanner which takes multiple pictures of an attendee’s body using more than 90 cameras.
The system stitches those images together to create a 3D model attendees can share via email or text. FX Networks used the system to create custom avatars at last year’s San Diego Comic-Con. Fans created custom GIFs and films by integrating their scan into a personalized scene from FX televisions series like “American Horror Story” and “It’s Always Sunny in Philadelphia” (Agency: Groove Jones).
Check out the case study – https://www.groovejones.com/fx-networks-3dme-comic-con-volumetric-capture-experience/
Learn more about our XR Avatar Scanner – https://www.groovejones.com/xr_avatar_station_volumetric_scanner/
